June 24 - 27, 2018
Barcelona, Spain

Staying Customer Focused in an Automated World

Consumers are immersed and seasoned in digital now, but they challenge marketers with high expectations and short attentions spans. The tools to meet this challenging opportunity are assembling to serve deeply personalized experiences. But it isn’t all about the robots. It takes truly customer-centric service, consistent and end to end, to get through the noise. It isn’t the tech but the implementation. This requires a customer-first point of view, a savvy use of automation, and alignment across the marketing organization.