Keynote Speakers

Bart NijhoffCRM Manager, Global Commerce, Heineken International9:15 AM June 25, 2018 Keynote: How Heineken Uses Data to Create Automated Customer Journeys

I have a long and rich history in database marketing and online marketing, in my career. Coming from previous jobs at EDM MEDIA and Randstad Groep Nederland in different roles, I am now working for Heineken. In my role as CRM manager I am responsible for marketing automation and the setup of CRM strategy into actionable data and automated multichannel campaigns to grow revenue. This is focused on our three platforms, for Heineken THE SUB (, Blade ( and Heineken Merchandise (

Stephanie RostronCreative Lead, UNiDAYS11:45 AM June 25, 2018 Case Study: Eyeballs + Hearts: Using Creativity to Capture Attention and Build Emotional Connections

Steph Rostron is a Creative Lead at UNiDAYS where she helps to connect global brands with the hard-to-reach Gen Z audience. Obsessed with all things email, she combines creative, code, UX and CRM strategy to land the perfect brand experience in the inbox of millions of students.

Ulf TiedemannHead of Marketing, Thorpe Park Resort9:00 AM June 26, 2018 Keynote: Exploring the First Few Weeks of GDPR

Thomas MuellerManager, Digital Campaigning & Development, Swisscom11:45 AM June 26, 2018 Case Study: How Swisscom is Achieving Personalization in One-to-One Online Marketing

Saul LopesCustomer Lifecycle Lead, Virgin Holidays9:00 AM June 27, 2018 Keynote: Virgin Holidays' Transformational Journey Towards a Unified Customer Experience

Jamie McHaleSenior Digital Marketing Manager, STUDIOCANAL UK10:15 AM June 27, 2018 Case Study: Mailing at the Movies

Jamie McHale is Senior Digital Marketing Manager at STUDIOCANAL – the UK arm of leading European Distributor & Studio of quality films such as Paddington, Macbeth, Legend, Carol, High-Rise and many more.