Thriving in the GDPR Age

Live from Email Insider Summit Europe

Monday, February 18

Tuesday, February 19

07:30Weißer Hirsch
Breakfast
08:00Rettenstein Meeting room
Registration & Networking
08:15
Opening Sponsor Presentation
Watch Video
08:45
Opening Remarks
MC
Dianna Dilworth, EIS EU Program Director, MediaPost
09:00
Keynote: Harnessing the Power of Communities Through Referral Marketing and the K-Factor
Keynote
Catherine Loftus, Senior CRM & Product Marketing Manager, Trusted Housesitters
Watch Video
09:30
Panel: Customer Lifecycles: Planting the Seeds & Nurturing the Garden
Moderator
Kath Pay, CEO & Founder, Holistic Email Marketing
PanelistS
Mairéad Bilton-Gough, Email Marketing Manager – UK & Spain, Rakuten Europe
Alexander Bjerkendahl, CRM Lifecycle Manager EMEA, Uber
Laura McKiernan, Senior Marketing and Communications Manager, Chill Factore
10:15
Coffee & Networking Break
10:45
Panel: No, Wait!: Our Messaging Screw-Ups and What We Learned
Moderator
Rick de Wit, Co – Founder / Managing Director, 100%EMAIL
PanelistS
Chantal Bonefaas, Email Marketing Manager, ANWB
Hessel Boschma, Digital Marketeer, Vodafone Ziggo
Watch Video
11:30
Case Study: Setbacks, Lessons Learned and Successes at Galp
Presenter
Gonçalo Salgado, Digital Marketing & Transformation, Galp
Watch Video
12:00
Roundtables
12:45Weißer Hirsch
Lunch
14:00
Afternoon Activities
18:30Kitz Lounge @ the Kitzhof
19:30Weißer Hirsch @ the Kitzhof

Wednesday, February 20

07:30Weißer Hirsch
Breakfast
08:00
Registration & Networking
08:15
Opening Sponsor Presentation
09:00
Fireside Chat Keynote: Not on the High Street’s Total Email Turnaround
Keynote
Rhian James, Head of CRM, Not on the High Street
Interviewer
Dianna Dilworth, EIS EU Program Director, MediaPost
09:30
Panel: GDPR Gut Check: Taking the Pulse Almost One Year Later
Moderator
Dianna Dilworth, EIS EU Program Director, MediaPost
PanelistS
Mic Conetta, Head of CRM, Arsenal Football Club
Jacques Corby-Tuech, Email Marketing Manager, Paymentsense
10:15
Coffee & Networking Break
10:45
Panel: The Insider’s Guide to Email Automation
Moderator
Kath Pay, CEO & Founder, Holistic Email Marketing
PanelistS
Leonie Bakker, Manager Marketing Automation, New Skool Media
Hans Groen, Manager Email Marketing & Marketing Automation, KPN
Eva Schneider, CRM Manger, Rakuten Deutschland
11:30
Presentation: Email (Re)Design As Strategy
Presenter
Radu Neag, CRM Manager, Email Marketing, Travian Games
12:00
Roundtables
12:45Weißer Hirsch
Lunch
14:00
Afternoon Activities
18:30Mocking Das Wirtshaus

Thursday, February 21

08:00Weißer Hirsch
Registration & Breakfast
08:30
Keynote: Optimising Marketing Spend to Customer Audience
Presenter
Frankie Dean, Commercial Manager, Long Tall Sally
09:00
Panel: Omnichannel Teamwork
Moderator
Maaike van Prooijen, Event & Community Marketer, Tacx
PanelistS
Nil Bertran Marimon, Email Team Leader, DESIGUAL
Arno Selvini, Head of CRM, Star Stable
09:45
Case Study: A Brief History of Interactive Email
Presenter
Jeroen Soethout, Senior Campaign Developer, 100%EMAIL
10:00
Panel: Interactive Email: Exploring the Latest in Digital Features
Moderator
Jeroen Soethout, Senior Campaign Developer, 100%EMAIL
PanelistS
Emily Booth, Strategic Account Director, Movable Ink
Dave Holland, Enterprise and EMEA / APAC Director, Liveclicker
Coen van de Ven, CRM Specialist Benelux, Samsung Electronics Benelux
10:30
Roundtables
11:00
Conference Concludes

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