Marbella Spain - June 23 - 26, 2019

Customer Engagement: Capturing Attention in a World of Distractions

Live Event Coverage

Agenda

Sunday, 06/23

18:30
Welcome Cocktail Reception
Pianist Terrace

Monday, 06/24

Day 1 Content Sessions
08:00
Breakfast
Los Naranjos
08:30
Registration
Condes Foyer
09:00
Opening Remarks
Condes 1 + 2
09:15
Keynote: How Email is Powering Social Change
Join Alice Cornell, Director of Email Deliverability at Change.org, to learn how email is empowering 300 million people across the world to create the change they want to see and discuss the challenges involved in running the email programme for the world's biggest platform for social change.
Keynote
Alice Cornell, Director of Deliverability, Change.org 
09:45
Panel: Engaging the Disengagement Battle

Read rates appear to be declining. Email clients are giving users easier ways to unsubscribe. Keeping customers engaged has never been harder and more critical. Marketers who have fought back the disengagement challenge share how they are analyzing reader behaviors and crafting engagement strategies for maintaining the base.

Moderator
Dianna Dilworth, EIS EU Program Director, MediaPost 
Panelist
Teri Rosenbaum, CRM & Lifecycle Lead, Coinbase 
10:30
Coffee Break & Networking
Condes Foyer
10:50
Panel: List Building Post-GDPR

GDPR clean-up means that list sizes have dropped. Now it’s time to get those numbers back up through creative customer acquisition strategies. In this panel, we’ll hear from brands about how they have revamped their list building approach to grow their database size in a new world of regulations.

Moderator
Maaike van Prooijen, Event & Community Marketer, Tacx 
11:30
Case Study
12:00
Roundtables
Condes 1 + 2
13:00
Lunch
Los Naranjos
Private Excursion to Marbella Old Town
Canyoning near Marbella
19:00
Cocktail Party
Vai Tahi Lawn
20:00
Dinner Reception
Vai Tahi Lawn

Tuesday, 06/25

Day 2 Content Sessions
08:00
Breakfast
Los Naranjos
08:30
Registration
Condes Foyer
09:00
Keynote
Keynote
Moritz Wolf, Head of Customer Marketing and Strategy eCommerce & Direct to Consumer EMEA, HP 
09:30
Panel: The New Personalization: Learning From Brands on the Front Lines

Deep personalization reaches far beyond the custom subject line and "Dear XXXX." A new generation of brands are showing how true one-to-one leverages data and messaging seamlessly across touchpoints to understand a customer's personal shopping journey, relationship to the brand, and future needs. We ask some of the most innovative emerging brands to share how they are using messaging to drive performance and build brand all at once.

10:15
Coffee Break & Networking
Condes Foyer
10:45
Panel: How to Use Data to Tell Customer Stories

Customers love to hear about themselves, so what better way to communicate than to tell them their own story. Marketers have been experimenting with year end summaries and birthday roundups, with great success. In this panel, we’ll hear from brands that are putting up a mirror to customer behavior and using data to create engaging graphic content that sells.

11:15
Case Study: How to Restart an Email Program and Do it Right
Rehauling an email program can be a lot of work, but sometimes a restart is what a company needs to succeed. In this presentation, we'll hear how Tractive implemented a new strategy focused on engagement to solve their email challenges.
Presenter
Sanda Briciu, Digital Marketing Manager, Tractive 
12:00
Roundtables
13:00
Lunch
Los Naranjos
Private Boat Trip in Esteponia
Don Carlos Beach Club Hang Out
19:00
Cocktail Party
20:00
Dinner Reception

Wednesday, 06/26

08:00
Day 3 Content Sessions
08:00
Breakfast
08:30
Keynote
Condes 1 + 2
09:00
Panel: Testing 1..2..3: Is This Thing On?

Email programs have lots of moving parts that must be constantly optimized in order to succeed. In this panel, we’ll hear from leading brands about how they are optimizing campaigns through testing. We’ll look at what they are testing, what they are learning and what takeaways they take back to the drawing board.

Moderator
Kath Pay, CEO, Holistic Email Marketing 
09:45
Case Study
10:15
Roundtables
11:00
Conference Concludes