Join Alice Cornell, Director of Email Deliverability at Change.org, to learn how email is empowering 300 million people across the world to create the change they want to see and discuss the challenges involved in running the email programme for the world's biggest platform for social change.
Read rates appear to be declining. Email clients are giving users easier ways to unsubscribe. Keeping customers engaged has never been harder and more critical. Marketers who have fought back the disengagement challenge share how they are analyzing reader behaviors and crafting engagement strategies for maintaining the base.
GDPR clean-up means that list sizes have dropped. Now it’s time to get those numbers back up through creative customer acquisition strategies. In this panel, we’ll hear from brands about how they have revamped their list building approach to grow their database size in a new world of regulations.
Moritz Wolf, Head of Customer Marketing and Strategy eCommerce & Direct to Consumer EMEA, HP
Panel: The New Personalization: Learning From Brands on the Front Lines
Deep personalization reaches far beyond the custom subject line and "Dear XXXX." A new generation of brands are showing how true one-to-one leverages data and messaging seamlessly across touchpoints to understand a customer's personal shopping journey, relationship to the brand, and future needs. We ask some of the most innovative emerging brands to share how they are using messaging to drive performance and build brand all at once.
Coffee Break & Networking
Panel: How to Use Data to Tell Customer Stories
Customers love to hear about themselves, so what better way to communicate than to tell them their own story. Marketers have been experimenting with year end summaries and birthday roundups, with great success. In this panel, we’ll hear from brands that are putting up a mirror to customer behavior and using data to create engaging graphic content that sells.
Case Study: How to Restart an Email Program and Do it Right
Rehauling an email program can be a lot of work, but sometimes a restart is what a company needs to succeed. In this presentation, we'll hear how Tractive implemented a new strategy focused on engagement to solve their email challenges.
Email programs have lots of moving parts that must be constantly optimized in order to succeed. In this panel, we’ll hear from leading brands about how they are optimizing campaigns through testing. We’ll look at what they are testing, what they are learning and what takeaways they take back to the drawing board.