Staying Customer Focused in an Automated World

Live from Email Insider Summit Europe

Sunday, June 24

8:30 PM
Group Tapas Dinner

Monday, June 25

7:29 AM
Day 1: Building Customer Experiences in the Inbox
7:30 AM
Breakfast at Hotel Restaurant
8:00 AM
Registration
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Opening Remarks
MC
Dianna Dilworth, EIS EU Program Director, MediaPost
9:15 AM
Keynote: How Heineken Uses Data to Create Automated Customer Journeys
Keynote
Bart Nijhoff, CRM Manager, Global Commerce, Heineken International
9:45 AM
Panel: Using Email to Develop Customer Journeys
Moderator
Maaike van Prooijen, Event & Community marketer, Tacx
PanelistS
Neelam Mistry Kotecha, Retention Marketing Manager, Protect Your Bubble
Emily Stewart, Growth manager, Email Marketing, EMEA & AMER, Skyscanner
Jochem Veenstra, Channel Manager, Email, Otravo
10:30 AM
Sponsor Spotlight & Coffee Break
11:00 AM
Panel: How to Speak to Consumers Without Always Selling Something
Moderator
Beata Linz, Email, Digital & Brand Marketing Consultant, Formerly Nike, currently Beata Linz Consultancy
PanelistS
Inês Condeço, Marketing and Communication Director, FNAC PORTUGAL
Robin J. Riemslag, Digital Manager, Online Marketing, ING
11:45 AM
Case Study: Eyeballs + hearts: Using Creativity to Capture Attention and Build Emotional Connections
Presenter
Stephanie Rostron, Creative Lead, UNiDAYS
12:15 PM
Roundtables
1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
2:00 PM
Afternoon Activities

Tuesday, June 26

7:29 AM
Day 2: Using New Technologies to Improve Email Results
7:30 AM
Breakfast at Hotel Restaurant
8:00 AM
Registration
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Keynote: Exploring the First Few Weeks of GDPR
Keynote
Ulf Tiedemann, Head of Marketing, Thorpe Park Resort
9:30 AM
Panel: Predictive Emails: How Marketers Can Bet on Future Customer Behavior
Moderator
Gianfranco Cuzziol, Director CRM and Data, Intermarketing Agency
Panelist
Chris Pook, VP Customer Retention, Lyst
10:00 AM
Coffee Break
10:15 AM
Panel: What Is Marketing Automation Anyway?
Moderator
Michael Straathof, Marketing Automation Consultant, 100% Email
PanelistS
Adam Purslow, IT Director, Individual Restaurants
Steef Velders, Manager, CRM, Leaseplan
11:00 AM
Panel: Moving Beyond First Name Personalization
Moderator
Kath Pay, CEO & Founder, Holistic Email Marketing
PanelistS
Mark Kruisman, Digital Marketing Specialist, Centraal Beheer
Adeola Sole, CRM Manager, FitFlop
11:45 AM
Case Study: How Swisscom is Achieving Personalization in One-to-One Online Marketing
Presenter
Thomas Mueller, Manager, Digital Campaigning & Development, Swisscom
12:15 PM
Roundtables
1:00 PM
Lunch
2:00 PM
Afternoon Activities

Wednesday, June 27

7:29 AM
Day 3: Teamwork: Building Email Programs Within the Organization
8:00 AM
Breakfast at Hotel Restaurant
9:00 AM
Keynote: Virgin Holidays' Transformational Journey Towards a Unified Customer Experience
Keynote
Saul Lopes, Customer Lifecycle Lead, Virgin Holidays
9:30 AM
Panel: Managing Email Teams Within the Marketing Department
Moderator
Dianna Dilworth, EIS EU Program Director, MediaPost
Panelist
Alisa Bal, Head of Multi-Channel Marketing, Bank of the West
10:15 AM
Case Study: Mailing at the Movies
Presenter
Jamie McHale, Senior Digital Marketing Manager, STUDIOCANAL UK
10:45 AM
Roundtables
11:15 AM
Conference Concludes

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