Agenda

June 24, 2018
18:30
Welcome Cocktail Reception
20:30
June 25, 2018
07:29
Day 1: Building Customer Experiences in the Inbox
07:30
Breakfast at Hotel Restaurant
08:00
08:15
09:00
09:15
09:45
10:30
11:00
11:45
12:15
13:00
13:10
14:00
Afternoon Activities
18:00
19:00
20:00
June 26, 2018
07:29
Day 2: Using New Technologies to Improve Email Results
07:30
Breakfast at Hotel Restaurant
08:00
08:15
09:00
09:30
10:00
Coffee Break
10:15
11:00
11:45
12:15
13:00
14:00
Afternoon Activities
19:00
20:00
June 27, 2018
07:29
Day 3: Teamwork: Building Email Programs Within the Organization
08:00
Breakfast at Hotel Restaurant
09:00
09:30
10:15
10:45
11:15
Conference Concludes

Staying Customer Focused in an Automated World

Consumers are immersed and seasoned in digital now, but they challenge marketers with high expectations and short attentions spans. The tools to meet this challenging opportunity are assembling to serve deeply personalized experiences. But it isn’t all about the robots. It takes truly customer-centric service, consistent and end to end, to get through the noise. It isn’t the tech but the implementation. This requires a customer-first point of view, a savvy use of automation, and alignment across the marketing organization.

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