Mic Conetta

Arsenal Football Club Head of CRM

Mic is Arsenal’s Head of CRM, a role he assumed in 2014 following overseeing the successful build and implementation of the clubs CRM technology platforms.  Mic’s team are responsible for delivering a best in class CRM strategy in line with the clubs international growth and are responsible for ensuring that the club maintains a consistent and relevant direct dialogue with its fan base across existing and emerging channels.

Prior to joining Arsenal Mic established his CRM experience working for both tier one (Accenture) and specialist consultancies across the Financial Services, Retail, Automotive, Media, Communications and Technology  industries with household names including Citifinancial, Boots Opticians, News International, Vodafone and Lloyds Banking Group.  Mic has a keen interest in established and emerging CRM, Decisioning, Marketing Automation and Marketing Resource Management platforms such as Adobe Campaign, Alterian, Aprimo, Audiense, Chordiant, Microsoft Dynamics, Oracle, SalesForce, Thunderhead and Unica.

Meet Mic at:

Panel: GDPR Gut Check: Taking the Pulse Almost One Year Later
Date/Time: 9:30 AM

GDPR regulations went into effect last May, changing how marketers can use data to communicate with customers. Almost one year in, marketers are now learning how to navigate the new GDPR landscape. In this panel, email marketers will share their experiences, tips and lessons learned.

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