Catherine Loftus

Trusted Housesitters Senior CRM & Product Marketing Manager

Catherine Loftus serves as a Senior CRM & Product Marketing Manager for TrustedHousesitters, the world’s leading house and pet sitting platform and a unique sharing economy business competing in the pet care and travel markets. 

CRM and email marketing are a huge part of Catherine's role and are also great personal passions of her. With 6 years of experience, Catherine has also worked in the Financial Services, Mechanical Engineering and Environmental Services industries and holds two CIM-accredited marketing qualifications. 

Meet Catherine at:

Keynote: Harnessing the Power of Communities Through Referral Marketing and the K-Factor
Date/Time: 9:00 AM
Word-of-mouth referral has become a key focus area for TrustedHousesitters Post-GDPR, helping the site replenish its database with highly qualified leads. In this presentation, we'll hear the range of tactics the company has tested to enhance its CRM referral program and encourage members to spread the word about TrustedHousesitters. The talk will also explore the K-factor, a viral marketing metric that measures the growth of a customer base through invites sent.

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