Chantal Bonefaas

ANWB Email Marketing Manager

Meet Chantal at:

Panel: No, Wait!: Our Messaging Screw-Ups and What We Learned
Date/Time: 10:45 AM
An EIS tradition - the baring of the souls. Several of our messaging gurus share their most embarrassing but valuable mishaps. We explore not only where and how good intentions went wrong, but what marketers learned from them. What weakness did this faux pas reveal? And most importantly, what did they do to ensure it wouldn’t happen again?

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