Gonçalo Salgado

Galp Digital Marketing & Transformation

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Case Study: Setbacks, Lessons Learned and Successes at Galp
Date/Time: 11:30 AM
A failure to address customers and a tendency to communicate in silos are challenges for many companies. In this presentation, we'll hear how Portugese energy company Galp has overcome these issues by adopting personalization and segmentation and see how they have grown their engagement by doing so.

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