Jeff Alderman is an accomplished sales and marketing leader. Jeff is a results-driven performance marketer, digital transformer, strategic seller, and digital strategist experienced across many industries, including retail, eCommerce, financial services, payments, insurance, health, travel, QSR, and B2B. Over the past 25 years, Jeff has specialized in helping businesses and advertising agencies strategically grow digital marketing, integrated media, demand generation, and business development practices. He's a born and raised Detroiter who has a passion for growing Michigan businesses and enjoys spending time with his wife and three kids experiencing the pure Michigan treasures.
Paid Search Trends & Strategies for 2024
Dive deep into the challenges marketers face, from rising costs to changing consumer habits. Learn how AdMedia's cutting-edge techniques, like AI and audience targeting, are reshaping the game. Discover the secrets to maximizing ROI and staying ahead of the curve in a cookieless world. With interactive sessions and real-world case studies, this event promises to unlock the mysteries of modern marketing. Don't miss your chance to revolutionize your approach and leave your competitors in the dust.
JP has a long history with search engines and search advertising systems, including in the 1990s with Inktomi (which became Yahoo Search) and the early beginnings of Google Adsense. He's also the Chairman of Coc Coc, a successful search engine and browser Company in Vietnam, and the Chief Scientist at Hubert Burda Media, a global media company.Jean-Paul earned a B.A. in Economics and M.A. in Philosophy from the University of Louvain (Belgium), and an M.S. in Computer Sciences from Stanford University.
Peter Misek is a VP of Business Development at Zeropark Commerce Media with 15+ years of experience in the digital advertising space. Having first operated in the domain monetization field, where he managed a portfolio of over a million domain names, Peter is now focused on leading a Business Development team at Zeropark, a Commerce Media platform (part of Commerce Media Tech). Here at the Search & Performance Insider Summit, Petr and the Zeropark team are looking to connect with brands and agencies interested in driving efficient sales and incremental performance with future-proof commerce media solutions.
Consumer spotlight in commerce media: Engaging your audience in an ad-saturated landscape
In an age of ad oversaturation, brands and agencies face the challenge of retaining audience engagement amidst plummeting conversion rates. Quality content alone isn't enough; brands must strategically position themselves where their users frequent.
Join Zeropark for a discussion exploring how commerce media can empower platform owners to navigate these challenges, offering insights into optimizing user engagement, personalization, and channel diversification to thrive in today's competitive digital landscape.