Leigh Christie is a NYC-based intrapreneur who manages the Isobar NowLab for North and South America. At the NowLab, Leigh directs research initiatives focused around virtual reality, machine learning, wearable power, internet-of-things and consumer electronics. In addition to years of self-funded entrepreneurship and hacking, Leigh honed his skills and gained critical artistic insights through his completion of a Masters Degree in the ACT program (Art, Culture and Technology). Prior to MIT, Leigh gained his undergraduate degree in Engineering Physics from the University of British Columbia. Post undergrad, Leigh went on to design battery packs and EV components for several automotive clients. In addition to his extensive engineering design background, Leigh is best known for co-creating the Mondo Spider, a pure-electric 1,500 lbwalking vehicle. This project led Leigh to co-found the eatART Laboratory in Vancouver, BC. Leigh holds three patents in energy, robotics and transportation (including a folding skateboard). Leigh is also the founder of MistyWest, a Vancouver-based engineering and product design company.
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Panel: Engaging with the Always-Connected Customer
Date/Time: 10:30 AM
The Net was one thing, which mobile then took to a level of mass portability. The Internet of Things creates a totally new dimension, with constant connectivity the new base of consumer marketing. How do marketers deal with consumers in connected cars with unlimited data plans, homes where devices constantly communicate with each other and wearable gadgetry that never leaves the wrist? This discussion zeros in on getting the right kind of marketing messages to the consumer based on the platform, location and context.
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