Matt DePratter

Catapult VP, Digital Shopper Marketing

With over 15 years of digital experience with both creating the strategy and developing the execution, Matt has been an invaluable member of our digital team. Working with clients such as Nestlé Health Care, ConAgra Foods and Dr. Pepper/Snapple Group, Matt provides valuable insight into understanding how to leverage the technology available to both shoppers and marketers, helping clients find the right tactics for the right message (and making sure they hit at the right time). Matt works closely with many leading digital partners, and helps to craft new marketing options that take advantage of new technology in measurable ways

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Panel: Smart Shoppers Meet Smart Stores
Date/Time: 1:30 PM

Half of retailers have deployed IoT technology, with most of those creating new and engaging customer experiences. How and exactly where do marketers interact with in-store shoppers, when inventory knows where it is and when it moves, customers are identified as they roam the aisles and previous behaviors are digitally documented? When, where and what is the right messaging in the connected store and what are the consumer signals that it’s time to stay clear? This panel tackles the challenge beyond keeping customers in malls or stores longer to making their stay more enjoyable.

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