New York City

Janice Caston

Toluna VP of Global Marketing

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Presentation: The Voice-Activated Path To Purchase
Date/Time: 12:15 PM
Voice-activated virtual assistants are posing a unique challenge to marketers, adding another wrinkle to the already complex path to purchase. The use of multiple devices like tablets and cell phones already made it difficult to trace the origin of a consumers intent to purchase, but virtual assistants create a whole new dimension for marketers to consider.  In this research presentation, Janice Caston will present new, original survey data from Toluna that highlights consumer behavior changes following virtual assistant adoption, and how marketers can tap into everything this technology has to offer.

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