Digimarc – The Barcode of Everything™
Imagine that every step on the Shopper’s Journey is permeated with barcodes. Barcodes we can’t see or hear. Every image. Every sound. Every surface. Each with their own channel, and each linked to the Internet.
A vision of the future? It’s being delivered today. A single, mobile-centric shopper solution that drives engagement at every print, packaging, audio and video touch point. Join IoT pioneer Bruce Davis as he demonstrates the new marketing model that builds brand awareness and loyalty, differentiates products on the shelf, and interacts with shoppers in-aisle at the point of inspiration and post-purchase in the home.
Presenter: Bruce Davis, CEO and Chairman of the Board of Directors, Digimarc Corporation
Bruce Davis has been Chief Executive Officer of Digimarc since 1997 and Chairman of the Board of Directors since 2002. Bruce has more than 30 years of experience establishing, managing and growing businesses with an emphasis on emerging marketplaces. This includes introducing new digital technologies such as video games, computer entertainment, electronic TV program guides, secure identity management systems and more. He is a thought leader and visionary, known for his keen understanding of the possibilities and pitfalls associated with furthering the diffusion of innovative technologies into new markets. Earlier in his career Bruce was the Chairman and CEO of Activsion, one of the largest video game companies in the world. He was subsequently the founder of TV Guide On Screen (now part of Rovi), where he developed the leading program guide for cable television. Bruce has been awarded more than 80 patents on television user interface improvements, innovations in media management and security, and intuitive computing. He has a law degree from Columbia Law School, a B.S. in accounting and psychology, and an M.A. in criminal justice, from the State University of New York at Albany.
Digimarc is the inventor of the Digimarc® Barcode, which enables industrial scanners, smartphones, tablets and other computer interfaces to reliably, efficiently and economically identity traditional barcode items, along with many other media and physical objects. Digimarc Barcodes are imperceptible to humans and do all that visible barcodes do, but even better, and can be applied to virtually all forms of media. These remarkable capabilities have allowed Digimarc and its business partners to supply a wide range of patented consumer engagement, media management, and security solutions across multiple consumer and government industry sectors. Please visit us at www.digimarc.com and follow us on Twitter @DigimarcCorp.