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NYC Department of Sanitation - Head of Communications, PR and Marketing

City Of New York


Job Vacancy Notice

Civil Service Title:  Administrative Public Information Specialist

Level:  M4

Title Code No:  10033

Salary:  Commensurate with Experience

Office Title:  Assistant Commissioner, Public Affairs

Work Location:  125 Worth Street

Division / Work Unit:  Bureau of Public Affairs

Number of Positions:  1

Hours / Shift:  Varies

Job Description

The New York City Department of Sanitation (DSNY) is seeking an experienced and talented communications leader for the role of Assistant Commissioner (A/C) for Public Affairs. As Assistant Commissioner, you will lead a team of in-house press, creative and strategic communications professionals to promote the agency’s image, advance agency priorities and communicate with the public. You will be empowered to create and implement high visibility campaigns to reach all New Yorkers in support of the City’s ambitious sustainability agenda, including our goal to send zero waste to landfills.

DSNY is the nation’s largest municipal sanitation agency, with nearly 10,000 employees, 59 district garages, and a fleet of more than 5,000 trucks, cars and other types of equipment. We keep New York City healthy, safe, and clean by collecting, recycling, and disposing of waste, cleaning City streets and vacant lots, and clearing snow and ice. The Department will be implementing a significant policy initiative, Commercial Waste Zones, in the coming two years.

In this role, you will develop and lead a proactive communications strategy to amplify awareness of DSNY programs to better serve the public and to encourage compliance with the City’s recycling and cleaning rules and regulations. You will also collaborate closely with Executive Staff, including specialists in municipal operations, fleet management, sustainability and snow removal, to develop compelling story-telling to convey the Department’s work. The role also includes disaster and crisis communications response, serving as spokesperson for the Department and coordination with the Mayor’s Press Office on mayoral events and announcements.

The ideal candidate will have a diverse background in public, private and/or non-profit sector communications strategy and public relations, with a proven track record in a large organization and experience with data-driven marketing. S/he will have or quickly build collaborative relationships with a diverse group of New York City press and media outlets and interagency partners. DSNY has a critical emergency response role, and a successful candidate will be able to work outside typical business hours, including late nights, early mornings, holidays and weekends.

This role reports directly to the Commissioner of the Department of Sanitation.

Duties include, but are not limited to:

  • Develop forward-looking communications and marketing plans based on agency programs, policies and operations;
  • Set targets and track impact and success of communications plans, campaigns and initiatives;
  • Perform rapid-response for incidents, inquiries and other developing situations;
  • Work closely with agency bureaus to identify communications opportunities,
  • Oversee all agency print and digital assets and content, including website, social media, outreach materials, advertising and promotional items;
  • Leverage new and emerging media and technologies;
  • Direct production of reports, newsletters, plans and other written content;
  • Plan press conferences and public events;
  • Collaborate with the Mayor’s Office communications and press teams; and
  • Oversee bureau staff, budget, procurements, and other supervisory functions.

Qualification Requirements

  1. A Baccalaureate degree from an accredited college with 24 credits in English, journalism or public relations, plus five (5) years of full-time paid experience in public relations, journalism or advertising, including two (2) years in an administrative, supervisory or consultative capacity; or
  2. A combination of education and/or experience which is equivalent to "1" above. Graduate study in English, journalism, or public relations may be substituted for up to one year of required experience. However, all candidates must have at least two (2) years of administrative, supervisory, or consultative experience in public relations, journalism or advertising.

Preferred Skills

  1. At least eight years of experience communications, marketing and public affairs with increasing levels of responsibility
  2. Outstanding communication and writing skills
  3. Demonstrated leadership and managerial skills, including managing teams and working with peers across the organization
  4. Outstanding attention to detail and the ability to juggle various priorities and deliver quality product under strict deadlines
  5. A can-do attitude, willingness to work as a team and good sense of humor
  6. Crisis management experience a plus
  7. Strong approach to press strategy, including both proactive and reactive media
  8. Professional demeanor in fast-paced and high-pressure work environment


Must apply via or city employees apply via Employee Self Services (427525)

New York City Residency is required within 90 days of appointment.

Post Date:  2/4/20

Post Until:  Filled

JVN:  827-20-427525

The City of New York is an Equal Opportunity Employer.

  • City: New York
  • Job posted on: Feb. 10, 2020
  • Posting expires on: March 11, 2020
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