Peter Duffin
Lincoln Center for the Performing Arts S.V.P. Brand and MarketingPeter Duffin is responsible for strategic planning, promotion, and management of multi-million dollar earned income initiatives at Lincoln Center; overseeing the development and communication of Lincoln Center’s brand; all digital initiatives at Lincoln Center (including websites, apps, digital experiences, and digital / social content); as well as collaborating with his marketing colleagues from the various performing arts organizations across the campus on the development of patron-centric cross-campus, promotional initiatives. Mr. Duffin joined Lincoln Center in 1996 and has held a number of positions within the marketing and communications area. He is currently Senior Vice President, Brand and Marketing.
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Keynote: Using AI and ML to Improve Customer Experience
Date/Time: 1:30 PM
Lincoln Center for the Performing Arts sought to improve its customer experience by transforming into an “always-on” platform. To do this, the iconic New York City institution launched an AI-based conversational interface for its Web site named “Wolfie” (after the composer Wolfgang Amadeus Mozart). In this presentation, Lincoln Center’s SVP of Brand and Marketing, Peter Duffin, will share best practices and results from the implementation of “Wolfie.”
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