New York City

Paula Fedoris

UM SVP – Analytics Lead

Meet Paula at:

Panel: Ad Tech, AI and Secret Sauce Marketing
Date/Time: 3:30 PM

AI and ML are already revamping and improving the ad tech ecosystem, saving advertisers time by maximizing workflow efficiencies, and analyzing and readying more data for marketing purposes than a human possibly could, while also requiring less humans overall, leading to huge cost savings across the board. However, technology sellers can be quite opaque about the secret sauce behind their algorithm, making it hard for marketers to understand what they’re really buying. In light of that, we ask the buy-side to sound off on whether it’s smarter to build, buy or borrow AI technology, while giving AI sellers some tips on how best to engage them.

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