March 27, 2024
Javits Center - New York City - Room 1E08

Event Sponsors


Wednesday, 03/27

8:45 AM
8:45 AM ET
Registration & Check-In
9:15 AM
9:15 AM ET
Breakfast & Coffee Service available
9:40 AM
9:40 AM ET
Opening Remarks
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:55 AM
9:55 AM ET
Sponsor Spotlight Presentation
10:15 AM
10:15 AM ET
Fireside Chat: Volkswagen of America Celebrates 75th Anniversary
Volkswagen has a knack for producing advertising with both humanity and a slight wink. This year is no different, starting off with a bang with a Super Bowl Spot. 
Andrew Savvas, Chief Sales & Marketing Officer, Volkswagen North America 
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
10:45 AM
10:45 AM ET
Sponsor Spotlight & Coffee Break
11:15 AM
11:15 AM ET
Keynote Interview: Mitsubishi Reaches Audiences Via YouTube, Amazon, Vehicle Configurator
Mitsubishi Motors North America recently launched a real-time cinematic configurator experience using the latest cloud streaming video game technology.  Before that, the brand used both YouTube and Amazon as a platform for new vehicle reveals. The challenger brand is well known for its creativity and punching above its weight in best practices for reaching a younger generation of consumers and expanding brand awareness.
Kimberly Ito, VP, Marketing, Mitsubishi Motors North America 
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
11:45 AM
11:45 AM ET
12:00 PM
12:00 PM ET
Sponsor Lunch Presentation
12:30 PM
12:30 PM ET
Case Study: Ford Futurist Discusses Trends
Ford Chief Futurist Jen Brace will discuss consumer trends to watch. She will present highlights of the automaker’s annual Further with Ford Trends Report which looks at how consumers, communities and businesses are rewriting the rules of living, working, buying and traveling and how it affects the automotive industry.
Jen Brace, Chief Futurist, Ford Motor Company 
Lisa Singer, Senior Director, Event Programming, MediaPost 
1:00 PM
1:00 PM ET
Panel Discussion: What Are Some Unique Ways To Put Butts In Seats?
Auto shows, off-road courses, shopping malls, sporting events, concerts and other places where consumers can interact with vehicles are really important to the sale, especially when it comes to seeing and experiencing new technology like electric vehicles and semi-autonomous features. How are automakers best making use of these venues?
Lisa Singer, Senior Director, Event Programming, MediaPost 
Dedra DeLilli, Group Manager, Sponsorship Marketing/Head of Sponsorships, Toyota Motor North America 
Bridget Hanrahan, Associate Director, Marketing Operations, Subaru of America 
Alexia Kurz, Experiential Marketing Manager, MINI USA 
Shelley Pratt, Director, Marketing Communications and Media, INFINITI 
1:30 PM
1:30 PM ET
Q&A with MediaPost’s Automotive Agency of the Year
As the lead agency for Subaru of America since 2007, Carmichael Lynch’s work is a model of consistency and connection with what is important to its audience — not just features they might like, but the life that they love, including their families, pets and the great outdoors. Since introducing the “Love” campaign in 2007, sales and market share for Subaru have more than tripled.
Marcus Fischer, Chief Executive Officer, Carmichael Lynch 
Randy Hughes, Executive Creative Director, Senior Partner, Carmichael Lynch 
Joe Mandese, Editor-in-Chief, MediaPost 
2:15 PM
2:15 PM ET
Coffee & Networking Break
2:30 PM
2:30 PM ET
Keynote Interview: MediaPost’s Automotive Marketer of the Year
Kia America is on a roll, and while 2023 was great, 2024 promises to be even better. Wager takes us through some of the key moments of last year including the launch of the overwhelmingly successful Kia EV9. It’s not all about sales, the company has put a huge emphasis on giving back, including its heartwarming partnership with St. Jude Children’s Research Hospital. The ongoing "Accelerate the Good" program included a donation for each new eligible Kia vehicle sold, or leased, and delivered in the U.S. between Nov. 16, 2023 and Jan. 2, 2024.
Russell Wager, Vice President, Marketing, Kia America 
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
More about the award winners here.
4:00 PM
4:00 PM ET
NY Auto Show Floor Visit

Complimentary access with conference badge.

5:00 PM
5:00 PM ET
Auto Show Floor closes


Javits Center, New York City
655 W 34th St (@ 11th Ave)
Room: 1E08 (2 escalators down from the main entrance level)
New York, New York, 10001

Located in Hell’s Kitchen, Manhattan, Jacob K. Javits Convention Center boasts a total area space of 1,800,000 square feet and has 840,000 square feet of total exhibit space. It is one of the busiest convention centers in the United States. Javits Center hosts events such as the New York International Auto Show and New York Comic Con. In the city that never sleeps, the Javits Center is the nexus of American pop culture, where some of the most iconic brands have unveiled their latest ideas and creations. It's where deals are made, products are launched and heroes are born.


Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at


For press inquiries, please contact Ken Fadner at


For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.