Agenda

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Wednesday, April 17

8:00 AM
Registration & Check-In
8:15 AM
9:00 AM
Opening Remarks
9:15 AM
Keynote
Dino Bernacchi, Chief Marketing Officer, Mazda North American Operations 
9:45 AM

Just how expensive is that visceral connection these days? In a world of accelerated efficiency, OEM Tier One budgets will be scrutinized heavily. So, how in 2019 do OEMs make that amazing first impression that lasts throughout the (notoriously long) auto buying cycle? And how is TV’s role shifting in this process? What has worked BEST across Tier One efforts in the last 12-18 months? Are costs up or down, and how do things change if the economy gets bumpy?

PanelistS
Kimberley Gardiner, CMO, Mitsubishi Motors North America 
Monique Kumpis, Senior Group Manager of Brand Marketing and advertising, Hyundai Motor America 
10:25 AM
Sponsored by Arkadium
10:45 AM
Interviewee
Larry Parker, Creative Director, Rivian 
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
11:15 AM

Brand and celebrity partnerships have been the cornerstone of famous auto marketing campaigns for decades. How are these endorsements valued in 2019—especially in light of ubiquitous social media and a countless spectrum of influencers available to brands? How can you be sure an influencer partnership will amplify—rather than dilute—your brand’s affinity with their audience, and how are you measuring success? What's a road map to cost-effectiveness and long-term success?

PanelistS
Anne McGraw, Senior Manager, Social Media Marketing, Nissan Motor Corporation 
Jon Pearce, Global Chief Creative Officer, Hudson Rouge 
11:45 AM
Case Study
12:15 PM
MediaPost’s fourth-annual Marketing Automotive Awards honor the automotive brands and agencies whose marketing communications excelled in 2018. Join us as we open the 2018 luncheon with a Keynote Q&A between MediaPost's Senior Automotive Editor Tanya Gazdik and MediaPost's 2018 Automotive Marketer of the Year Ed Laukes, group vice president of Toyota Division Marketing at Toyota Motor North America.
Interviewee
Ed Laukes, Group Vice President of Toyota Division Marketing, Toyota Motor North America 
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
1:30 PM
Keynote Interview
2:00 PM

Consumers famously struggle to embrace in-car technology, so how do OEMs expect them to one-day embrace self-driving and assistance features? Introducing customers to new products can be a tricky proposition for OEMs, particularly in an era of rapid innovation. How do marketers broach the subject of introducing consumers to new, potentially amazing yet complicated products and features? What have OEMs learned educating consumers about newer product launches like subscription services?

Panelist
Amber Quist, Chief Marketing Officer, Silvercar by Audi 
2:40 PM
Sponsored by Outfront Media
3:00 PM
Case Study
3:30 PM

Consumers are always tethered to a mobile device, checking accounts tethered to profiles owned by five or so mega walled gardens; this in turn paves the way to unprecedented two-way communication between consumer and brand. But what about three, four, and five-way communication? Indeed, 2019 could be a massive year for IoT, especially as innovations like 5G and autonomous driving + features come into sharper focus. How, specifically, can Tier 2 and 3 advertisers benefit from the marriage of IoT media + data and consumer media + data? How can consumers?

4:00 PM
Conference Concludes