April 17, 2019Javits Center, New York City

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Post ‘Peak Auto’: The Age of Efficiency

Live from Marketing: Automotive

Wednesday, April 17

8:00 AM
Registration & Check-In
8:15 AM
Sponsor Kickoff Presentation
9:00 AM
Opening Remarks
9:15 AM
Keynote
Keynote
Dino Bernacchi, Chief Marketing Officer, Mazda North American Operations
9:45 AM
Discussion: Tightening Up Tier One
Panelist
Kimberley Gardiner, CMO, Mitsubishi Motors North America
10:25 AM
Coffee Break
10:45 AM
Keynote Interview
Interviewee
Larry Parker, Creative Director, Rivian
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost
11:15 AM
Discussion: Sponsorship Marketing vs Influencer Marketing
PanelistS
Anne McGraw, Senior Manager, Social Media Marketing, Nissan Motor Corporation
Jon Pearce, Global Chief Creative Officer, Hudson Rouge
11:45 AM
Case Study
12:15 PM
Marketing Automotive Awards
Interviewee
Ed Laukes, Group Vice President of Toyota Division Marketing, Toyota Motor North America
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost
1:30 PM
Keynote Interview
2:00 PM
Discussion: Product Innovation + Consumer Education= Results?
Panelist
Amber Quist, Chief Marketing Officer, Silvercar by Audi
2:40 PM
Coffee Break
3:00 PM
Case Study
3:30 PM
Discussion: OEMs, IoT and the Connected Future
4:00 PM
Conference Concludes

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