November 27, 2018Los Angeles Convention Center

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Welcome to the Post-Advertising Era

Live from Marketing: Automotive

Tuesday, November 27

11:00 AM
Registration Opens
11:45 AM
Opening Remarks
MC
Ross Fadner, Director, Event Programming, MediaPost
12:00 PM
Keynote Conversation
Interviewee
Phil O’Connor, Director Marketing Communications & Media, Infiniti Motor Company Ltd
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost
12:30 PM
Discussion: Experiential Marketing in the Attention Economy
1:00 PM
Discussion: The Upside of Out-of-Home for OEMs
1:30 PM
Sponsor Presentation
2:00 PM
Keynote
Interviewee
Patrick McKenna, Head of Mini Brand Communications, Mini USA
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost
2:30 PM
Discussion: Auto Brands and Content Marketing: Thumbs Up or Down?
3:00 PM
Sponsor Spotlight + Coffee Break
3:30 PM
Keynote Conversation
4:00 PM
Discussion: Engaging Gen Z in the Post-Advertising Era
4:30 PM
Conference Ends

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