March 27, 2024
Javits Center - New York City - Room 1E08

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Agenda

Wednesday, 03/27

8:45 AM
8:45 AM ET
Registration & Check-In
9:15 AM
9:15 AM ET
Breakfast & Coffee Service available
9:40 AM
9:40 AM ET
Opening Remarks
MCS
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:55 AM
9:55 AM ET
Sponsor Spotlight Presentation
10:15 AM
10:15 AM ET
Fireside Chat: Volkswagen of America Celebrates 75th Anniversary
Volkswagen has a knack for producing advertising with both humanity and a slight wink. This year is no different, starting off with a bang with a Super Bowl Spot. 
Interviewee
Andrew Savvas, Chief Sales & Marketing Officer, Volkswagen North America 
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
10:45 AM
10:45 AM ET
Sponsor Spotlight & Coffee Break
11:15 AM
11:15 AM ET
Keynote Interview: Mitsubishi Reaches Audiences Via YouTube, Amazon, Vehicle Configurator
Mitsubishi Motors North America recently launched a real-time cinematic configurator experience using the latest cloud streaming video game technology.  Before that, the brand used both YouTube and Amazon as a platform for new vehicle reveals. The challenger brand is well known for its creativity and punching above its weight in best practices for reaching a younger generation of consumers and expanding brand awareness.
Interviewee
Kimberly Ito, VP, Marketing, Mitsubishi Motors North America 
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
11:45 AM
11:45 AM ET
Lunch
12:00 PM
12:00 PM ET
Sponsor Lunch Presentation
12:30 PM
12:30 PM ET
Case Study: Ford Futurist Discusses Trends
Ford Chief Futurist Jen Brace will discuss consumer trends to watch. She will present highlights of the automaker’s annual Further with Ford Trends Report which looks at how consumers, communities and businesses are rewriting the rules of living, working, buying and traveling and how it affects the automotive industry.
Interviewee
Jen Brace, Chief Futurist, Ford Motor Company 
Interviewer
Lisa Singer, Senior Director, Event Programming, MediaPost 
1:00 PM
1:00 PM ET
Panel Discussion: What Are Some Unique Ways To Put Butts In Seats?
Auto shows, off-road courses, shopping malls, sporting events, concerts and other places where consumers can interact with vehicles are really important to the sale, especially when it comes to seeing and experiencing new technology like electric vehicles and semi-autonomous features. How are automakers best making use of these venues? 
Moderator
Lisa Singer, Senior Director, Event Programming, MediaPost 
PanelistS
Dedra DeLilli, Group Manager, Sponsorship Marketing/Head of Sponsorships, Toyota Motor North America 
Bridget Hanrahan, Associate Director, Marketing Operations, Subaru of America 
Alexia Kurz, Experiential Marketing Manager, MINI USA 
Shelley Pratt, Director, Marketing Communications and Media, INFINITI 
1:30 PM
1:30 PM ET
Q&A with MediaPost’s Automotive Agency of the Year
As the lead agency for Subaru of America since 2007, Carmichael Lynch’s work is a model of consistency and connection with what is important to its audience — not just features they might like, but the life that they love, including their families, pets and the great outdoors. Since introducing the “Love” campaign in 2007, sales and market share for Subaru have more than tripled.
IntervieweeS
Marcus Fischer, Chief Executive Officer, Carmichael Lynch 
Randy Hughes, Executive Creative Director, Senior Partner, Carmichael Lynch 
Interviewer
Joe Mandese, Editor-in-Chief, MediaPost 
2:15 PM
2:15 PM ET
Coffee & Networking Break
2:30 PM
2:30 PM ET
Keynote Interview: MediaPost’s Automotive Marketer of the Year
Kia America is on a roll, and while 2023 was great, 2024 promises to be even better. Wager takes us through some of the key moments of last year including the launch of the overwhelmingly successful Kia EV9. It’s not all about sales, the company has put a huge emphasis on giving back, including its heartwarming partnership with St. Jude Children’s Research Hospital. The ongoing "Accelerate the Good" program included a donation for each new eligible Kia vehicle sold, or leased, and delivered in the U.S. between Nov. 16, 2023 and Jan. 2, 2024.
Interviewee
Russell Wager, Vice President, Marketing, Kia America 
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
More about the award winners here.
4:00 PM
4:00 PM ET
NY Auto Show Floor Visit

Complimentary access with conference badge.

5:00 PM
5:00 PM ET
Auto Show Floor closes