Agenda

March 28, 2018
8:00 AM
Registration & Check-In
8:45 AM
Opening Remarks
9:00 AM
9:30 AM
10:15 AM
10:45 AM
10:55 AM
Coffee Break
11:15 AM
12:00 PM
1:30 PM
2:00 PM
2:45 PM
2:55 PM
Coffee Break
3:15 PM
3:45 PM
4:15 PM
Conference Concludes & Visit to the NYIAS Show Floor

Deep into the digital age, TV still reigns supreme for most automotive marketers. How are today’s digitally-empowered consumers relating to top-of-funnel brand messaging in 2018? How are OEMs justifying the ROI of Big Idea brand advertising in a world where price-conscious consumers conduct their own research and use social media as a forum to endorse, criticize and challenge brands publicly? How is money being diffused across digital channels, in particular, especially since mid to lower funnel is where most decision-making takes place? And where do ROI and attribution fit into all this?
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