Wednesday, 05/15
- MC
- Chuck Martin, Editor, Net Future Institute, AI & IoT Daily @chuckmartin
- Keynote
- Jeff Cole, Modern Media Director, North America, Jack Daniel's Family of Brands, Brown-Forman
Amazon has opened up a wealth of new possibilities for CPG. It gives them a direct sales platform, a way to test products and gain new consumer insights, multiple brand and direct ad channels that are powered by unique data sets. So what does an Amazon strategy look like in how it blends merchandising and advertising, research and testing? How do brands organize efforts differently for this platform and what KPIs are they looking for in such a complex system?
- Moderator
- Travis Johnson, President, Sellwin @sellwin
- PanelistS
- Bevon Dormer, Amazon Media Strategy & Activation, The Hershey Company
- Diana Gordon, Managing Director, Shop+, Mindshare
- Rob Griffin, Co-Founder, Rise-Alliance @telerob
- Nicholas Morrissey, SVP, Performance Media, Havas Media
- Presenter
- Randi Jachino, VP of Marketing, Prestige Consumer Healthcare
Working with social influencers has become a standard part of the CPG media plan. But how are traditional targeting and measurement of media adjusting to these still unorthodox channels? How are the basics of reach and frequency being attained? What KPIs like share of voice, media value, sales life work here? And are the various platforms promising to standardize and scale influencers really working?
- Moderator
- Jeremy Simon, SVP, Influencer Marketing, Lippe Taylor
- PanelistS
- Randi Jachino, VP of Marketing, Prestige Consumer Healthcare
- Juliette Leavey, Director of Digital Strategy, Deutsch New York
- Andrew Reichgut, Executive Vice President and CMO, Veggies Made Great
The explosion in online CPG sales forces everyone to rethink the CPG path to purchase. The consideration-to-impulse-to-buy cycle is often compressed, so marketers need to learn how to make the process as frictionless as possible. A new set of bottom-funnel skills are needed. what are they? What can legacy brands learn from the new generation of DTC challenger brands? And how do any of this online consumer mapping aid innovation at real world retail?
- Moderator
- Amy Lanzi, EVP, Commerce Lead, North America, Publicis Media
- PanelistS
- Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt
- Jesse Horwitz, Co-CEO/Founder, Hubble Contacts
- Keynote
- Ashlee Carlisle, Media Audience Strategy & Activation, The Hershey Company @Cloud_Carlisle
- Presenter
- Reid Greenberg, President, Bag Balm
The one thing that never changes about the CPG category is that it must always be changing, developing new products, mastering accelerated taste cycles. How are brands leveraging digital channels and higher tech both to drive innovation and drive consumer interest. AI and SmartHome driven products, mass customization, connected goods have all grabbed headlines. But is this where digital and data are best used if CPG brands want to survive into the next decades?
- Moderator
- Vito Ellison, Head of Media Strategy, Jellyfish
- PanelistS
- Reid Greenberg, President, Bag Balm
- Chris Pyne, Founder/President, Junction 37
- Chad Vavra, Managing Director of Innovation Services, Isobar @chadvavra
- Presenter
- Tripp Hughes, Sr. Director of Consumer Strategy, Organic Valley
Meghan Taylor, VP of Brand + Creative at Freshly, gives us an indepth look at the current state of the subscription industry and what brands need to offer in order to retain engagement and brand love.
- Presenter
- Meghan Taylor, VP, Brand & Creative, Freshly