Shonel Morrison
AstraZeneca Associate Director, MediaMeet Shonel at:
Panel: Paging Dr. Data: Driving Better Relationships With Smarter Segmentation
Date/Time: 11:00 AM
Healthcare CRM promises marketers a 360-degree view of patient needs that should lead to more personalized, human interactions with customers and prospects. But what have been the real world challenges in gathering the diverse data inputs these systems require? How are marketers managing institutional silos, regulatory/privacy considerations, creative constraints to realize the promise of data driven relationships?