Amy Freese

Be The Match Director, Strategic Partnerships & Multicultural Growth

Amy Freese joined Be The Match® in 2016 and is the director of strategic partnerships, multicultural growth and development. Amy and her team are accountable to increase its blood stem cell registry with ethnically diverse donors through new strategies and partnerships to reach diverse audiences. In addition, the team works in collaboration with searching patients, donors and transplant recipients to create authentic content for marketing the mission of equal outcomes for all.

Previously, Freese served as Director of Partnership Marketing at Meet Minneapolis, the destination marketing organization for the city of Minneapolis. Here she led the team responsible for aligning hundreds of businesses and partnerships to market, sell and maximize the visitor experience of Minneapolis for the economic benefit of the community.

Earlier in her career, Freese served as a Director at SBC Communications, now AT&T, where she grew adaption of broadband and internet services with marketing campaigns and partnerships across the country. Her marketing and sales career spans various industries in video games, country music and in the NBA where it first began at the Minnesota Timberwolves.

Freese’s expertise includes organizational strategic planning, building and promoting brands, directing and implementing marketing and sales strategies, and driving sponsorship revenue. Freese earned her Bachelor’s degree at Miami University in Ohio and currently resides in Minnetonka, Minn., with her husband and three children.

Meet Amy at:

Case Study: Heartstrings and Grassroots: Diversifying Be the Match’s Donor Base
Date/Time: 2:00 PM
Recruiting for The National Marrow Donors Program is a tough marketing challenge that has to educate while it also engages emotion and moves people to act in a substantial way. At the same time, the Be the Match initiative has committed to diversifying the donor pool so that every segment of society has equal access to this life-saving resource. More than just engage emotion, Be the Match has learned that multicultural marketing requires authenticity that goes deeper than messaging and starts with grassroots community relations.

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