Campaigning In a Fishbowl
Live from Marketing: Politics
Tuesday, January 16
9:00 AM
Opening Remarks
9:15 AM
Re-org, Re-Allocate, ReThink: The Digital Strategies of 2018
- Moderator
- Alex Weprin, Editor, Digital News Daily, MediaPost@alexweprin
- PanelistS
- Julia Ager, Chief Digital Officer, Democratic Congressional Campaign Committee (DCCC)
- Ben Friedmann, Chief Digital Officer, Republican Governors Association
- Jess Reid, Digital Director, Kaine for Virginia@jessalynsays
9:45 AM
Keynote Interview: Pivoting to 2018
- Interviewee
- Doug Hochberg, Chief Digital Officer, Republican National Committee
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost@popeyesm
10:45 AM
From Fake News To Your News: Managing the New Social Channel
- Moderator
- Kenneth Goldstein, Professor of Political Science, University of San Francisco
- PanelistS
- Tyler Brown, President, Hadron Strategies@browntyler
- Caitlin Donahue, Senior Vice President and Head of Digital, Curley Company
- Thomas Reiker, Deputy Digital Director, National Republican Senatorial Committee@ReikerRant
- Cooper Reves, Digital Director, Office of Senator John McCain@cnreves
11:30 AM
Tweaking The Funding Funnel
- Moderator
- Emily Williams, Senior Director, Global Strategy Group
- PanelistS
- Matt Compton, Director, Advocacy & Engagement, Blue State Digital
- Samantha Osborne, Founder, Battle Rhythm Strategies@SamanthaO
- Ted Peterson, Digital Director, NRCC
12:00 PM
Keynote: What a Digital Team Should Look Like in 2018
- Keynote
- Caitlin Mitchell, Chief Mobilization Officer, Democratic National Committee
12:30 PM
Media Matters?: What Is The Voter Journey Now?
- Moderator
- Phil Vangelakos, Sr. Vice President, Push Digital Inc.
- PanelistS
- Erica Arbetter, Digital Director, American Action Network and Congressional Leadership Fund
- Morgan Finkelstein, Press Secretary, Center for American Progress, Action Fund
1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
Watch Video
2:00 PM
Pennsylvania Ave. Meets Madison Ave.: The Marketing Lessons of The New Politics
- Moderator
- Joe Mandese, Editor-in-Chief, MediaPost@jmandese
- PanelistS
- Jason Jercinovic, Global Head of Marketing Innovation, Havas@jjercino
- Zachary Moffatt, CEO, Targeted Victory@ZacMoffatt
2:30 PM
Regulation, Fake News, Transparency
- Moderator
- Michael Cornfield, Associate Prof./Research Director, Global Center for Political Management, GW Graduate School of Political Management@MBCornfield
- PanelistS
- Lawrence Noble, General Counsel, Campaign Legal Center
- Randall Rothenberg, Chief Executive Officer, IAB
3:30 PM
The TV Everywhere Strategy
- Moderator
- Lizzie Kendrick, VP, Digital, The Campaign Workshop
- PanelistS
- Will Feltus, SVP, National Media
- Steven Passwaiter, VP/GM, Political, Kantar Media/CMAG
4:15 PM
Conference Concludes
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