Thursday, 01/20
1:00 PM
1:00 PM ET
Opening Remarks
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
1:15 PM
1:15 PM ET
Panel: The Strategic Lessons of Virginia and NJ Governors' Races
We get beneath the hand-wringing over Republican and Democrative positioning and zeitgeist to explore lessons on media channel, allocation and organization strategies from the two gubernatorial races that took many by surprise. What role did TV and digital strategy, timing and spend play in defining candidacies and responses to opposition? And as the mid-terms approach, what did we learn about coordinating the ground and air games to battle voter disengagement?
1:45 PM
1:45 PM ET
Keynote: The Congressional Battleground: DCCC
2:15 PM
2:15 PM ET
Keynote: The Congressional Battleground: NRSC
2:45 PM
2:45 PM ET
Coffee Break
3:15 PM
3:15 PM ET
Panel: Engaging the Lower Funnel: GOTV in 2022
The post-pandemic voting lanscape has to contend with diverse voting windows, mail and live channels, as well as education, even as it battles the timeless challenge - voter disinterest. And both parties understand better than ever that GOTV is about longer horizons - earning voter interest through ongoing conversation, not whipping late October interest. Like their consumer product counterparts political marketers are taking an omnichannel approach to GOTV that recognizes this more complex customer jounrey, Email, SMS, direct mail, call centers, peer-to-peer processes - all on tap - but in what combination, with what messaging, timing, and targeting? How are GOTV pros mapping the voter journey towards engagement in the mid-term environment?
3:45 PM
3:45 PM ET
Case Study
4:15 PM
4:15 PM ET
Panel: Is TV Still TV?
TV still rules for most candidates, devours campaign budgets and drives messaging. But as eyeballs flee linear broadcast for AVOD streaming experiences, Live Social, Digital short form, and even ad-free SVOD enclaves, what is a TV plan now? How have these different experiences shifted allocations? As TV becomes more targeted, how should political media teams rethink messaging, reach the unreachable, manage budgets? Is TV still TV?
5:00 PM
5:00 PM ET
Cocktail Party