Did the most expensive national political campaign in history teach us anything about how funding gets allocated going forward? The head of Biden for President's media buying team reflects on what that money bought the campaign across traditional TV and digital channels. What decisions were made to heavy up media when, when and with what messaging?

Unprecedented circumstances seemed to require new and unconventional means. But much of the Trump campaign's success in outperforming expectations and in penetrating new constituencies were grounded in tried and true national campaign techniques. As the campaign's CMO explores with us, ground game, messaging, authentic presence all mattered most in getting their candidate much closer to a win than most polls predicted. But how did the campaign use earned media to compensate for being outspent on TV? How did an impromptu Salsa riff help galvanize Miami Cuban enthusiasm "por Trumpt?" Kaelen Dorr shares the little wins that render big lessons.