On to 2020: Applying Campaign Lessons of 2018
Live from Marketing: Politics
Tuesday, January 15
8:00 AM
Registration & Check-In
9:00 AM
Opening remarks
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost@popeyesm
9:15 AM
TV vs Digital 2018
- Moderator
- Tim Lim, CEO, Lim Consulting Services LLC
- Panelist
- Catherine Algeri, Director of Integrated Marketing, DSCC
10:00 AM
Keynote
10:30 AM
Coffee Break
11:00 AM
The New Social Cycle
- Moderator
- Elianne Ramos, Principal, Speaking Spanish Commiunications
- Panelist
- Aimee Stern, Community Outreach, Andrew Gillum for Governor
11:30 AM
Case Study
12:00 PM
Pocket Pester Politics: Is The Peer-to-Peer Texting Channel Working?
- PanelistS
- Jon Adams, Digital Director, National Republican Senatorial Committee
- Ted Peterson, Digital Director, NRCC
12:30 PM
Creative: Tell Me a Viral Life Story
1:00 PM
Lunch
2:00 PM
Discussion: What Channels Are Driving the Funding Gusher?
2:30 PM
Panel: Data In, Targeting Out
- Moderator
- Sue Zoldak, Founder, Zoldak Agency
- Panelist
- Ben Friedmann, Chief Digital Officer, Republican Governors Association
3:15 PM
Coffee Break
3:30 PM
D-GOTV: Do Digits Drive Turnout?
4:00 PM
Conference Ends
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