After the Revolution: Lessons from the Great Campaign Meltdown of 2016
Live from Marketing: Politics
Tuesday, January 17
8:00 AM
Registration & Breakfast
9:00 AM
Opening Remarks
- MC
- Steve Smith, Editorial Director, Events, MediaPost@popeyesm
9:15 AM
The Great Data Dysfunction of 2016
- Moderator
- Edward-Isaac Dovere, Senior White House Reporter, Politico
- PanelistS
- Tyler Brown, Director of Digital Operations, Republican National Committee
- Nomiki Konst, Investigative Reporter for The Young Turks/ National Campaign Surrogate, Bernie Sanders for President
- Matt Oczkowski, Head of Product, Cambridge Analytica
- Chris Wilson, Director of Research, Analytics and Digital Strategy, 2016 Ted Cruz Presidential Campaign, CEO, WPA Research@WilsonWPA
10:00 AM
Keynote: Up To Speed: Organizing for the Win
- Keynote
- Gerrit Lansing, 2016, Chief Digital Officer, Republican National Committee@lansing
10:30 AM
Coffee Break
11:00 AM
TV and Video Up And Down The Ballot
- Moderator
- Robert Aho, Partner, BrabenderCox@robertaho
- PanelistS
- Ben Angle, Senior Media Buyer, National Media Research, Planning & Placement
- Elizabeth Kalmbach, VP, Group Media Director, KSM Media
11:30 AM
President Uber: Insurgent Candidate/Insurgent Brands
- Moderator
- Joe Mandese, Editor-in-Chief, MediaPost@jmandese
- PanelistS
- Andrew Kasprzycki, Executive Vice President, Managing Director, Starcom Worldwide
- Lena Petersen, Chief Brand Officer, MediaLink
12:00 PM
You Gotta See This: Is Social Media A Channel Or A Bubble?
- Moderator
- Bob Garfield, Founder, Media Future Summit
- PanelistS
- Caitlin Donahue, VP, Public Affairs, CRAFT
- Jenn Kauffman, SVP, Revolution Messaging
- Samantha Osborne, Deputy Digital Director, Republican National Committee@SamanthaO
12:45 PM
Lunch
1:45 PM
Keynote: A Path Forward: Data and Mobilization for the Future
- Keynote
- Jen O'Malley Dillon, Partner, Precision Strategies/2016 General Election Strategist and Senior Advisor to the DNC, Precision Strategies
2:15 PM
The Money Machine: Driving Dollars and Data In the Connected Age
- Moderator
- Matea Gold, National Reporter, Washington Post
- PanelistS
- Gary Coby, Director of Advertising, Republican National Committee
- Mike Conlow, Technical Director, Blue State Digital
- Chris Georgia, Partner, Digital, FP1 Strategies
- Gavrie Kullman, Digital Director, Democratic Governors Association
- Amanda Litman, Email Director, Hillary for America@amandalitman
3:00 PM
Coffee Break
3:15 PM
Allocation and Attribution: Budgeting For The Omnichannel Consumer
- Moderator
- Leo Kivijarv, Executive Vice President, Director of Research, PQ Media
- PanelistS
- Tim Cameron, Chief Digital Strategist, National Republican Senatorial Committee
- Betsy Hoover, Founding Partner, 270 Strategies@BetsyHoover
- Emily Williams, Senior Director, Digital Communications, Global Strategy Group
4:00 PM
Free Media…At A Price: Assessing The Earned News Channel
- Moderator
- Philip Rosenstein, Editor/Reporter, Marketing Politics Daily, MediaPost@PhilipR_MP
- PanelistS
- Luis Calderin, VP of Marketing & Creative. Rock the Vote/Arts, Culture & the Youth Vote Director, Bernie Sanders 2016 Presidential Campaign
- John Derham, Head of Innovation and Co-Founder, iQ media Corp@woodyderham
- Zac Moffatt, CEO, Targeted Victory@ZacMoffatt
- Alex Skatell, CEO and Founder, The Independent Journal
4:45 PM
Conference Concludes
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