January 17, 2017The Westin Georgetown


After the Revolution: Lessons from the Great Campaign Meltdown of 2016

Live from Marketing: Politics

Tuesday, January 17

8:00 AM
Registration & Breakfast
9:00 AM
Opening Remarks
Steve Smith, Editorial Director, Events, MediaPost
Watch Video
9:15 AM
The Great Data Dysfunction of 2016
Edward-Isaac Dovere, Senior White House Reporter, Politico
Tyler Brown, Director of Digital Operations, Republican National Committee
Nomiki Konst, Investigative Reporter for The Young Turks/ National Campaign Surrogate, Bernie Sanders for President
Matt Oczkowski, Head of Product, Cambridge Analytica
Chris Wilson, Director of Research, Analytics and Digital Strategy, 2016 Ted Cruz Presidential Campaign, CEO, WPA Research
Watch Video
10:00 AM
Keynote: Up To Speed: Organizing for the Win
Gerrit Lansing, 2016, Chief Digital Officer, Republican National Committee
Watch Video
10:30 AM
Coffee Break
11:00 AM
TV and Video Up And Down The Ballot
Robert Aho, Partner, BrabenderCox
Ben Angle, Senior Media Buyer, National Media Research, Planning & Placement
Elizabeth Kalmbach, VP, Group Media Director, KSM Media
Watch Video
11:30 AM
President Uber: Insurgent Candidate/Insurgent Brands
Joe Mandese, Editor-in-Chief, MediaPost
Andrew Kasprzycki, Executive Vice President, Managing Director, Starcom Worldwide
Lena Petersen, Chief Brand Officer, MediaLink
Watch Video
12:00 PM
You Gotta See This: Is Social Media A Channel Or A Bubble?
Bob Garfield, Founder, Media Future Summit
Caitlin Donahue, VP, Public Affairs, CRAFT
Jenn Kauffman, SVP, Revolution Messaging
Samantha Osborne, Deputy Digital Director, Republican National Committee
Watch Video
12:45 PM
1:45 PM
Keynote: A Path Forward: Data and Mobilization for the Future
Jen O'Malley Dillon, Partner, Precision Strategies/2016 General Election Strategist and Senior Advisor to the DNC, Precision Strategies
Watch Video
2:15 PM
The Money Machine: Driving Dollars and Data In the Connected Age
Matea Gold, National Reporter, Washington Post
Gary Coby, Director of Advertising, Republican National Committee
Mike Conlow, Technical Director, Blue State Digital
Chris Georgia, Partner, Digital, FP1 Strategies
Gavrie Kullman, Digital Director, Democratic Governors Association
Amanda Litman, Email Director, Hillary for America
Watch Video
3:00 PM
Coffee Break
3:15 PM
Allocation and Attribution: Budgeting For The Omnichannel Consumer
Leo Kivijarv, Executive Vice President, Director of Research, PQ Media
Tim Cameron, Chief Digital Strategist, National Republican Senatorial Committee
Betsy Hoover, Founding Partner, 270 Strategies
Emily Williams, Senior Director, Digital Communications, Global Strategy Group
Watch Video
4:00 PM
Free Media…At A Price: Assessing The Earned News Channel
Philip Rosenstein, Editor/Reporter, Marketing Politics Daily, MediaPost
Luis Calderin, VP of Marketing & Creative. Rock the Vote/Arts, Culture & the Youth Vote Director, Bernie Sanders 2016 Presidential Campaign
John Derham, Head of Innovation and Co-Founder, iQ media Corp
Zac Moffatt, CEO, Targeted Victory
Alex Skatell, CEO and Founder, The Independent Journal
Watch Video
4:45 PM
Conference Concludes

Live Event Coverage