January 16, 2018Hyatt Regency Washington on Capitol Hill, DC

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Campaigning In a Fishbowl

Live from Marketing: Politics

Tuesday, January 16

9:00 AM
Opening Remarks
9:15 AM
Re-org, Re-Allocate, ReThink: The Digital Strategies of 2018
Moderator
Alex Weprin, Editor, Digital News Daily, MediaPost
PanelistS
Julia Ager, Chief Digital Officer, Democratic Congressional Campaign Committee (DCCC)
Ben Friedmann, Chief Digital Officer, Republican Governors Association
Jess Reid, Digital Director, Kaine for Virginia
Watch Video
9:45 AM
Keynote Interview: Pivoting to 2018
Interviewee
Doug Hochberg, Chief Digital Officer, Republican National Committee
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost
Watch Video
10:15 AM
Coffee Break & Sponsor SpotlightWatch Video
10:45 AM
From Fake News To Your News: Managing the New Social Channel
Moderator
Kenneth Goldstein, Professor of Political Science, University of San Francisco
PanelistS
Tyler Brown, President, Hadron Strategies
Caitlin Donahue, Senior Vice President and Head of Digital, Curley Company
Thomas Reiker, Deputy Digital Director, National Republican Senatorial Committee
Cooper Reves, Digital Director, Office of Senator John McCain
Watch Video
11:30 AM
Tweaking The Funding Funnel
Moderator
Emily Williams, Senior Director, Global Strategy Group
PanelistS
Matt Compton, Director, Advocacy & Engagement, Blue State Digital
Samantha Osborne, Founder, Battle Rhythm Strategies
Ted Peterson, Digital Director, NRCC
Watch Video
12:00 PM
Keynote: What a Digital Team Should Look Like in 2018
Keynote
Caitlin Mitchell, Chief Mobilization Officer, Democratic National Committee
12:30 PM
Media Matters?: What Is The Voter Journey Now?
Moderator
Phil Vangelakos, Sr. Vice President, Push Digital Inc.
PanelistS
Erica Arbetter, Digital Director, American Action Network and Congressional Leadership Fund
Morgan Finkelstein, Press Secretary, Center for American Progress, Action Fund
Watch Video
1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation Watch Video
2:00 PM
Pennsylvania Ave. Meets Madison Ave.: The Marketing Lessons of The New Politics
Moderator
Joe Mandese, Editor-in-Chief, MediaPost
PanelistS
Jason Jercinovic, Global Head of Marketing Innovation, Havas
Zachary Moffatt, CEO, Targeted Victory
Watch Video
2:30 PM
Regulation, Fake News, Transparency
Moderator
Michael Cornfield, Associate Prof./Research Director, Global Center for Political Management, GW Graduate School of Political Management
PanelistS
Lawrence Noble, General Counsel, Campaign Legal Center
Randall Rothenberg, Chief Executive Officer, IAB
Watch Video
3:00 PM
Coffee Break & Sponsor SpotlightWatch Video
3:30 PM
The TV Everywhere Strategy
Moderator
Lizzie Kendrick, VP, Digital, The Campaign Workshop
PanelistS
Will Feltus, SVP, National Media
Steven Passwaiter, VP/GM, Political, Kantar Media/CMAG
Watch Video
4:15 PM
Conference Concludes

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