On to 2020: Applying Campaign Lessons of 2018
Live from Marketing: Politics
Tuesday, January 15
8:00 AM
Registration & Check-In
9:00 AM
Opening Remarks
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost@popeyesm
9:15 AM
Panel: TV vs Digital 2018
- Moderator
- Tim Lim, CEO, Lim Consulting Services LLC@TimLimDC
- PanelistS
- Catherine Algeri, Director of Integrated Marketing, DSCC@CatherineAlgeri
- Zachary Moffatt, CEO, Targeted Victory@ZacMoffatt
- Rebecca Pearcey, National Independent Expenditure Director, DLCC@itspearcey
- Melissa Sharp, Senior Media Planner, National Media
10:00 AM
Keynote Q&A: Reflections on Bread, Butter, and Partisanship
- Interviewee
- Michael Steele, Former Chairman, RNC
- Interviewer
- Alex Weprin, Editor, Digital News Daily, MediaPost@alexweprin
10:30 AM
11:00 AM
The Best Laid Plans: DNC/RNC After-Action Reports
- IntervieweeS
- Doug Hochberg, Chief Digital Officer, Republican National Committee
- Patrick Stevenson, Chief Mobilization Officer, Democratic National Committee
- InterviewerS
- Joe Mandese, Editor-in-Chief, MediaPost@jmandese
- Steve Smith, VP, Editorial Director, Events, MediaPost@popeyesm
11:45 AM
Panel: The New Social Cycle
- Moderator
- Toby Fallsgraff, Managing Director, Campaigns, Do Big Things
- PanelistS
- Phil Bartel, Deputy Director, Independent Expenditure Unit, National Republican Senatorial Committee
- Luke Partridge, Director, Digital Communications, Global Strategy Group
- Aimee Stern, Community Outreach, Andrew Gillum for Governor
12:15 PM
Panel: Pocket Pester Politics: Is The Peer-to-Peer Texting Channel Working?
- Moderator
- Howard Polskin, President & Chief Curator, TheRighting
- PanelistS
- Jon Adams, Digital Director, National Republican Senatorial Committee@jonadams
- Greta Carnes, Digital Organizing Director, ACRONYM@gretacarnes
- Ted Peterson, Former Digital Director, NRCC
12:45 PM
Lunch
1:45 PM
Presentation: Campaigning for Digital
- Presenter
- Danielle Butterfield, Director of Advertising, Priorities USA
2:15 PM
Panel: Data In, Targeting Out
- Moderator
- Sue Zoldak, Founder, Zoldak Agency@suezoldak
- PanelistS
- Ben Friedmann, Chief Digital Officer, Republican Governors Association
- Pamela Stamoulis, Digital Director, Senate Majority
- Phil Vangelakos, Sr. Vice President, Push Digital Inc.
3:00 PM
Coffee Break
3:30 PM
Panel: D-GOTV: Do Digits Drive Turnout?
- Moderator
- Ross Fadner, Director, Event Programming, MediaPost
- PanelistS
- Alex Kellner, Managing Director, Bully Pulpit@kellnaaah
- Billy McBeath, Digital Director, American Crossroads
- Jess Reid, Digital Director, Kaine for Virginia@jessalynsays
- Jeffrey Rich, Digital Political Director, RNC
4:15 PM
Conference Ends
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