TV still rules for most candidates, devours campaign budgets and drives messaging. But as eyeballs flee linear broadcast for AVOD streaming experiences, Live Social, Digital short form, and even ad-free SVOD enclaves, what is a TV plan now? How have these different experiences shifted allocations? As TV becomes more targeted, how should political media teams rethink messaging, reach the unreachable, manage budgets? Is TV still TV?
- Robert Aho, Partner, BrabenderCox
- Michael Eisenstatt, Digital Director for Campaigns, DCCC
- Edith Jorge-Tuñon, Deputy Executive Director, Republican State Leadership Committee
- Erica Monteith, SVP, Paid Media, GMMB