January 16, 2025
Washington DC

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Agenda

Thursday, 01/16

8:00 AM ET
8:00 AM ET
Registration & Coffee Service
8:30 AM ET
8:30 AM ET
Breakfast Buffet Opens
9:15 AM ET
9:15 AM ET
Opening Remarks
9:25 AM ET
9:25 AM ET
Panel: Buying Influence: Are Creators the New Political Media?
Podcasting took a central role in the Presidential campaign, but influencers, TikTokers, creator media generally offered more authentic connections to voters across the ballot. But how are these post-mass media outlets best organized, scaled and amplified?
Panelist
Elizabeth Booker Houston, JD, MPH and Creator, @bookersquared 
10:00 AM ET
10:00 AM ET
Keynote Fireside Chat
Interviewee
Mark Penn, CEO, Stagwell 
Interviewer
Joe Mandese, Editor-in-Chief, MediaPost 
10:30 AM ET
10:30 AM ET
Sponsor Spotlight and Break
11:00 AM ET
11:00 AM ET
Panel: Message and Media Still Matter: Allocating Across Screens
Obscene gushers of cash flooded linear and CTV channels this cycle, and needles were moved. But is TV still just a blunt force “must-buy” or has it evolved its targeting and integration with more nuanced social, creator and GOTV efforts? Will campaigns capitalize on AI breakthroughs in video targeting and creation?
PanelistS
Amanda Ach, Digital Director, Senate Majority PAC 
Tyler Goldberg, Director of Political Strategy, Assembly Global 
Cat Stern, Director of Paid Media, Harris for President 
11:35 AM ET
11:35 AM ET
Case Study: Targeting the Persuadables
12:00 PM ET
12:00 PM ET
Q&A: The Data Playbook
How did Rs and Ds organize and deploy their data troves in this cycle? How did they segment and find their voters across the major platforms? And how much did cookie deprecation, garden walls, privacy compliance, and platform restrictions on political advertising impact media strategy?
Panelist
Max Docksey, Political Director, Republican State Leadership Committee 
12:30 PM ET
12:30 PM ET
Sponsor Spotlight and Lunch
1:20 PM ET
1:20 PM ET
Keynote
1:45 PM ET
1:45 PM ET
Case Study: Turning Red Blue
Presenter
Shane Wolfe, Campaign Manager, Kristen McDonald Rivet for Congress 
2:10 PM ET
2:10 PM ET
Sponsor Spotlight and Coffee Break
2:40 PM ET
2:40 PM ET
Panel: Beyond Identity Politics: Rethinking Multicultural Outreach
As ethnic voting blocs splintered and redefined themselves in this cycle, the multicultural marketing playbook had to scramble. It has gotten very complicated very quickly. How did a range of campaigns rethink cultural segmentation, identity, and messaging as a new generation of intersectional voters went off the old media grid altogether?
PanelistS
Niamba Baskerville, Black Outreach Lead, Paid Media, Harris for President 
Tom Blake, Senior Vice President, Fenton 
3:15 PM ET
3:15 PM ET
Case Study
3:40 PM ET
3:40 PM ET
Panel: The Bright Shiny Fundraising Objects of Campaign 2026
The Email, SMS, TV/CTV, social media channels were overwhelmed by messaging last year, and much of it was ignored, unsubscribed, skipped or stopped. And yet unprecedented billions poured in. What tools, tricks, and techniques proved most effective in breaking through the noise? Is AI poised to help? Are platforms rethinking policies? Will Campaign 2026 look much different from Campaign 2024?
Panelist
Gregory Butcher, Director of Digital Director, Digital American Action Network & Congressional Leadership Fund 
4:10 PM ET
4:10 PM ET
Conference Ends