Overview

Digital marketing has never been more central to political campaign success, nor has it ever been under such public scrutiny. Even as political marketers struggle to process the mixed lessons of 2016, the key channels of online campaign spending are being investigated, perhaps even regulated as candidates gear up for the 2018 cycle.

MediaPost’s 4th annual Political Marketing leans into the complexity and the controversy of digital campaigning this year. We bring together campaign strategists and media leaders from across parties to explore how, where and how much they will be allocating to digital this cycle.

We will explore:

  • How are planners reallocating towards digital this cycle?
  • In a fragmented video landscape, is TV still king?
  • Will Facebook remain the budget magnet it proved to be in 2016, or will controversy and the search for younger voters siphon dollars elsewhere?
  • Will social supplant email as the bulwark of fund-raising?
  • How have we processed the polling and data targeting lessons of 2016. Which data can we trust now?
  • Will the new scrutiny of digital tactics force a new transparency onto political campaign approaches?