Zac is the Founder and CEO of Targeted Victory, a digital communications and marketing firm. He is the leading voice in how digital is disrupting traditional communications. He has extensive political, digital and communications experience, having served as Digital Director for Mitt Romney for President. In addition he has helped a number of Fortune 500 companies enhance their brand and get their message out in the current political and media environment. His corporate work includes well-known brands such as FedEx, Facebook and Gillette.
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Discussion: After the Campaign
Date/Time: 11:35 AMWhat have suspended and losing campaigns of recent cycles learned about where and how media does and doesn't move the needle?