Steve Smith is a lapsed media studies academic who converted to digital in 1995. He took his Ph.D. in American Studies at Brown and taught seven years at University of Virginia, where he developed the school’s first media curriculum. Leaving scholarship behind in the mid-nineties, he edited Access Intelligence’s Min’s New Media Report during the Web’s first boom. He is the weekly columnist on digital strategies for Media Industry Newsletter (MIN) and is the co-Chair of the magazine industry’s annual MIN Day conference.
His features on interactive marketing appear regularly in MediaPost’s Media and OMMA Magazines, and his Mobile Insider and Behavioral Insider columns appear weekly at mediapost.com. An unrepentant geek, Steve also writes about every gadget he can get his hands on for Laptop, CPU and E-Gear Magazines.
Meet Steve at:
Opening Remarks
Date/Time: 9:15 AM
Q&A: Big Data/Little Data, District By District
Date/Time: 10:05 AMIf "politics is local," then contemporary microtargeting techniques only work if informed by district-level polling, data, and media analytics. We explore the linkage among these key elements with the one of the leading PACs for Republican Congressional efforts, the CLF. How do polling and digital targeting techniques work better together, and how does the CLF map allocations against specific district-level differences?
Discussion: After the Campaign
Date/Time: 11:35 AMWhat have suspended and losing campaigns of recent cycles learned about where and how media does and doesn't move the needle?