Engage: Men

With the market’s clear indication that men have different purchasing tendencies than women, Engage: Men is a general publication describing useful strategies that target close to half of the world’s consumers.

Companies marketing men’s products rely on Engage: Men for marketing advice and updates on industry innovations to keep their brands on top. Yet, this publication has relevance to almost all industries since men also purchase goods that are not solely intended for themselves; thus, all brand managers have something to learn from this publication.

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