Erin Everhart
MediaPost Senior Director of Event ProgrammingErin Everhart is the Senior Director of Event Programming at MediaPost. Previously, she ran the digital marketing department at a web development agency supporting mid-sized business and Fortune 500 companies. She has more than 10 years of experience in digital strategy, e-commerce, personalization and brand marketing.
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Presentation: Putting Cross-Channel Marketing into Action
Date/Time: 12:00 PM
Cross-channel marketing in theory is easy, but putting it in practice is a daunting task. How do you structure your internal team? How do you manage communication with multiple vendors? And how exactly do you make sure each channel is doing its part (and launching on time). This session will dive into specifics on how to execute cross-channel marketing without losing your mind, complete with campaign planning, examples, challenges, wins and lessons learned (and still learning) along the way.