Joe Bechely
The Coca-Cola Company Marketing TechnologistMeet Joe at:
Keynote Presentation: The World of Connected Coca-Cola
Date/Time: 10:00 AM
More than just a keynote, this OMMA Atlanta presentation delves into the world of Connected Coca-Cola, the digital-first internal communications system from one of the world’s largest brands. Both an internal strategy and digital ecosystem, Connected Coca-Cola elevates the Atlanta native’s digital IQ across the entire organization, informing how the company thinks about consumer connected experiences across today’s many endpoints. Four members of Coca-Cola’s marketing team will walk us through this massive initiative that drives deep engagement with Coke’s worldwide user base, as well as revenue growth.