Russ Cohn

Quigley-Simpson VP, Creative Marketing + Innovation

A digital advertising and media expert with deep roots in the entertainment space, Russ has always been focused on finding atypical solutions. In his newest role as VP, Creative Marketing & Innovation at Quigley-Simpson, he drives overall client growth, creates new media opportunities, as well as brings fresh thinking to the agency. 

Prior to Quigley-Simpson, Cohn was Director of Client Services at Thinkingbox, a full-service creative and digital production studio. Cohn helped craft digital experiences with content, animation, VR, AR and mixed reality, for web, mobile as well as technology-focused out-of-home executions. He worked on groundbreaking projects with some of the largest entertainment brands including Paramount Pictures, Warner Bros, Lionsgate, STX Entertainment, The CW Network, Open Road Films and Amazon Studios, as well as non-entertainment brands such as United Airlines. 

Prior to Thinkingbox, Cohn was Senior Manager at Ignition Factory, OMD’s new media and innovation team. There, he infused innovation and intelligence into the marketing strategies of OMD’s West Coast clients, including CBS Primetime and Syndicated Television, The CW Network, Google and Warner Brothers, through partnerships with emerging startups, disruptive media ideas, creative applications of technology and experiential creative. 

Prior to Ignition Factory, Cohn was Senior Media Analyst, at Walt Disney Company-owned social agency DigiSynd, handling social strategy, creative production, editorial development and media planning and buying on digital campaigns for Toy Story 3, TRON: Legacy and The Princess and The Frog, among others.

Meet Russ at:

Panel: This is Not a Fad: AI and Your Agency
Date/Time: 1:45 PM

As brands experiment with the bot offerings of IBM, Facebook and Google, media agencies and marketing cloud providers are investing in AI-driven capabilities of their own to streamline clients’ marketing and advertising operations. While few brands have handed their buying operations over to these AI-powered platforms entirely, the early results are absolutely astounding. This is not a fad; so, what does the rapid evolution of AI herald for media agencies? Will it force them to compete more directly with big consultancies, marketing tech cloud providers and other third party vendors? What’s really at stake here, and who is best positioned to win the arms race?

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