Lily Kunin

Clean Food Dirty CIty Founder

Lily is a plant based cook, health coach, and creator of Clean Food Dirty City, a lifestyle website and digital channel with over 125K followers that follows the ethos that good food makes you feel good. She also shares musings on clean beauty and travel on her social channels and website. Her recipes have been featured in outlets such as Vogue, Glamour, Business Insider, Food & Wine, Yahoo! Beauty and Refinery29 and she is a regular contributor to Well + Good, mindbodygreen, and Into the Gloss. This Spring, she published her first cookbook with Abrams entitled Good Clean Food, which features a foreword from Bobbi Brown and is filled with 100 beautiful, clean, flavorful, and simple recipes. She was recently appointed to Well + Good’s Wellness Council.

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Discussion: Inverted Influence: Reach vs Accessibility
Date/Time: 11:45 AM

Some industry watchers think influencer marketing needs a dramatic rethink, away from social media stars that deliver massive reach towards smaller micro-influencers, claiming the Web’s biggest stars are now just as inaccessible to regular people as Hollywood celebrities, making them (ironically) less influential. Is there really an inverse relationship between reach and accessibility when it comes to celebrity in America, and is that something you can measure? Are there any new models out there that move beyond social data to hone in on what really drives influence? How does a brand figure out what the right mix of reach and accessibility is when choosing an influencer partner?

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