Ross Fadner

MediaPost Director, Event Programming

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Opening Remarks
Date/Time: 9:00 AM

Discussion: How to Evaluate Influencer Campaigns
Date/Time: 11:00 AM

If content really is king, then the future may belong to influencers, the 3 percent or so of social media users who move 90 percent of the conversation on Facebook, Instagram, Twitter, Snapchat, et al. According to eMarketer, half of marketers will increase spending with influencers in 2017, but the question of how to evaluate these relationships still looms, as brands struggle to measure impact and ROI. What are these partnerships worth today, how are brands determining what success really means? What aspects of influencer data collection and analysis can be amplified by AI/machine learning to eventually solve the ROI puzzle?

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