Tim Leake

RPA SVP, Chief Marketing Officer

For over 20 years, Tim Leake has leveraged creativity to solve business problems – first, as an advertising copywriter and creative director, then as an innovation consultant, and now as Chief Marketing Officer for RPA. His job is to help continue to make RPA more famous, more successful and better prepared for the future.

Tim joined RPA from Hyper Island – a Swedish school and business transformation consultancy – where he worked as an innovation and creative consultant to help brands and advertising agencies transform their business and worldview to thrive in a constantly changing digital world. Clients included Target, General Mills, Ikea, Publix Super Markets, Walmart, Beiersdorf, Publicis, Venables Bell & Partners, Saatchi & Saatchi, Rosetta, Sapient Nitro, Wolff-Olins and RPA (who later hired him away).

Before joining Hyper Island, he was a Creative Director at Saatchi & Saatchi NY, and he got his start in the industry at TBWA/Chiat/Day in Los Angeles, as a copywriter working on world-famous efforts like the Energizer Bunny and Taco Bell Chihuahua campaigns.

Tim is a frequent speaker at events including Cannes Festival of Creativity, SXSW, TEDx, Advertising Week, Social Media Week, Social Media Insiders Summer, Magnet Conference, Brand50, Mirren Live, Digiday Agency, AToMiC, Share.Like.Buy and more. 

Meet Tim at:

Panel: Voice Computing and the Rise of Service
Date/Time: 3:45 PM

Though Apple’s virtual assistant Siri may be approaching its sixth birthday, innovation in voice computing in 2017 has been driven by Amazon’s two-year-old Echo, and its voice operating system Alexa, for which brands, agencies and other third parties can create “Skills” to engage this rapidly growing user base. And with the recent debuts of the Echo Look and Echo Show, Alexa’s scope now includes the camera, too, as well as the microphone. How are early adopters innovating on the Alexa platform? What have they learned from trials with Alexa Skills? How does camera functionality enhance what third parties can do? Further afield, does the rise of virtual assistants come at the expense of other media? Why search for products and services when virtual assistants can provide service based on preferences?

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