Wednesday, April 6 -
Sponsor Luncheon Presentation
Tackling Omni-Channel Identity: 3 Tips for Success
It’s tough out there for Marketers. The proliferation of technology and services has created a complex landscape for marketers. There are now more opportunities than ever to reach consumers with the right message, at the right time – and increasingly at the right place – and we can expect that this growth in innovation will continue. What do marketers need to do to ensure that it all comes together to produce a seamless, holistic experience for the consumer? Today an Omni-channel marketing strategy is integral for success and achieving maximum campaign ROI. Marketers need to be sure that they account for the consumer identity along the entire journey, not just cross-device.
In this presentation, Neustar will address this challenge facing marketers today and share tips for solving the Omni-channel identity Challenge.
It’s tough out there for Marketers. The proliferation of technology and services has created a complex landscape for marketers. There are now more opportunities than ever to reach consumers with the right message, at the right time – and increasingly at the right place – and we can expect that this growth in innovation will continue. What do marketers need to do to ensure that it all comes together to produce a seamless, holistic experience for the consumer? Today an Omni-channel marketing strategy is integral for success and achieving maximum campaign ROI. Marketers need to be sure that they account for the consumer identity along the entire journey, not just cross-device.
In this presentation, Neustar will address this challenge facing marketers today and share tips for solving the Omni-channel identity Challenge.
Presenter: Rashmi Vittal, Senior Director, Product Marketing, Neustar
Rashmi currently leads the teams responsible for the go-to-market strategy, execution and sales enablement of Neustar Marketing Solutions. Having held previous product marketing leadership positions at Oracle and IBM, she thrives turning product strategy into market reality by bringing cutting-edge data and analytics technologies to market. In her free time, she likes to explore new SF restaurants and hike local trails with her husband and their dog, Mr. Bill.