March 11, 2017Sheraton Austin Hotel


Branding In The Land of Hybrid Reality

Live from OMMA at SXSW

Saturday, March 11

8:30 AM
Networking Breakfast for OMMA Attendees
9:00 AM
Sponsor Breakfast Presentation Watch Video
9:30 AM
Talk To The Brand: AI, Bots And Conversational Marketing
Fred Schonenberg, Founder, VentureFuel
Stephanie Hay, Head of Conversation Design, Capital One
Chris McCann, CEO, 1-800-FLOWERS.COM
Sam Olstein, Global Director of Innovation, GE Corporation
Watch Video
10:30 AM
Coffee Break
11:00 AM
Is VR/AR The New Storytelling… Or The Old 3D?
Connie Garrido, Partner, EnPlay
Michael Miller, Head of Sponsorships, Humana
John Moon, Developer Relations, Lead, Honda
Matthew Zymet, Executive Director, Digital Media, National Geographic
Watch Video
12:00 PM
Coffee Break
12:30 PM
Disrupting Democracy: Fighting Fakers and Haters In The Post-Fact Era
Joe Mandese, Editor-in-Chief, MediaPost
Julia Beizer, Head of Product, The Huffington Post
Angie Drobnic Holan, Editor, Politifact
Tom Januszewski, Director of Business Development, The Associated Press
Jim Rutenberg, Media Columnist, The New York Times
Watch Video
1:30 PM
Coffee Break
2:00 PM
IoT And The Shoppertainment Era
Laura Davis Taylor, EVP, Customer Experience, MaxMedia
Thomas Fanger, VP Multimedia, MGM Resorts
Jan Swartz, President, Princess Cruises
Watch Video
3:00 PM
Coffee Break
3:30 PM
Live…From Your Favorite Brand: Marketing Into The Live Video Stream
Farrah Bezner, Head of New Business Ventures, Mondelez International
April Grohmann DeWitt, Senior Manager, Social Marketing, The Honest Company
Victor Lee, SVP of Digital Marketing, Hasbro
Lincoln Lopez, VP, Marketing and Social Media, T-Mobile
Watch Video
4:30 PM
Conference Ends

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