Virtual and Augmented Reality let consumers live in your brand. Virtual test drives, augmented roller coaster rides, 360-degree travel previews, mixed reality, enhanced sports viewing – all cool as hell, no doubt. But are such isolating, gadget-dependent immersions practical, scalable new vehicles for marketers. How do these immersive, augmented experiences do more than blow a handful of minds here and there and actually become part of a marketing plan? Is this really a new kind of storytelling or a fast-fading bright-shiny object… 3D TV revisited?
- Connie Garrido, Partner, EnPlay
- Michael Miller, Head of Sponsorships, Humana
- John Moon, Developer Relations, Lead, Honda
- Matthew Zymet, Executive Director, Digital Media, National Geographic