October 10, 2024
The Cutting Room, New York

2024 Finalists

Excellence in Online Advertising

Advanced TV
North Carolina 911 Case Study by Spectrum Reach for North Carolina 911
Nissan Rogue Two-Screen Reveal by Infillion and OMG for Nissan
Cartier and Teads Unveil World’s First 3D CTV Native and Omnichannel Video Campaign by Teads for Cartier
Advertising/Promotion Web site or Microsite
On-Demand Quick Care Video Visits by Advocate Health for Advocate Health Care
Flamin' Hot University by Goodby Silverstein & Partners for Frito-Lay
Pennie 2024 Open Enrollment (OE) by Harmelin Media for Commonwealth of PA, Pennie
Artificial Intelligence
Memorial Day Moment of Truth by KINESSO for Amazon / Ring
See You There by Initiative Canada for Black & Abroad
The Unlikeliest Reviewer by The Shipyard for San Francisco Ballet
Blogs
Happiest places to retire. How we turned custom survey data into a top driving blog. by NP Digital for SoFi
State Sweets. America’s whimsical gingerbread adventure. by NP Digital for Adobe
Content Marketing Campaign
Return to the Wild by Initiative Canada for Destination Canada
P&G Battle of the Paddles by Carat for Procter & Gamble (P&G)
The Milk Bowl by The Dairy Alliance for The Dairy Alliance
Content Marketing: Single Execution
MONOPOLY GO! Ice Cream Activation by Scopely for Scopely - MONOPOLY GO!
Rat Pack Back in the Spotlight, Baby: DMi Partners and Bulova Nail a Product Launch by DMi Partners for Bulova
NBA Postseason by Mediahub for NBA
Contest/Promotion/Sweepstakes
America's Next Top Petfluencer by Exverus Media for Stella & Chewy's
AMCN Total Tech Giveaway by Zeta Global for GMR | AirMedCare Network
Lime of Credit Campaign by Rémy Cointreau for Rémy Cointreau
Digital Out of Home Campaign
“Feel the Difference” and “Get Into It” by lululemon, Zenith and Hivestack by Perion for lululemom
NBA Postseason by Mediahub for NBA
Veloz, Myths Busting Myths by Moontide Agency for Veloz
Best Use of Dynamic Email Content
102% increase in Conversions with Netcore’s Customer Engagement & Experience Platform by Crocs for Netcore Cloud
Amex Offers Dynamic Offer Enrollment Email by MERGE for American Express
Marriott’s Year in Review Perfects Personalization by Data Axle for Marriott International
Education
We Love School by The Pingry School for The Pingry School
NCSA Performance Marketing: Elevating the College Sports Recruiting Leader by Playbook Media for NCSA
Email: Campaign or Single Execution
Putting Smithfield's Email Engagement into Overdrive by DMi Partners for Smithfield
4x uplift in User Engagement using Netcore Cloud’s AMP Email Technology by Myntra for Netcore Cloud
YRE Post-File Fun Facts Quiz by Bold Orange Company for Intuit TurboTax
Best Email Newsletter
TurboTax Monthly Newsletter by Bold Orange Company for Intuit TurboTax
Data Axle and The Ritz-Carlton Yacht Collection Inspire Travelers to Set Sail by Data Axle for The Ritz-Carlton Yacht Collection
Engagement Program by Oracle Digital Experience Agency (ODX) for Xumo TV
Gaming
AT&T Fiber x Fortnite: Warp Speed Tour by Hearts & Science for AT&T
We Are All Cheese Heads by Carmichael Lynch for Saputo Cheese USA / Frigo® Cheese Heads®
Lunchables Playables by Publicis Media Content & Innovation for Kraft Heinz
Humor
Yes, people, it’s tuna: How Chicken of the Sea and Jessica Simpson stood the test of time. by Reach Agency for Chicken of the Sea
How Carnation Milk and a Grandma Dominated TikTok by Reach Agency for Carnation Milk
Unfrosted: Not Brought to You by Pop-Tarts by Starcom for Kellanova / Pop-Tarts
Influencer Campaign
How Carnation Milk and a Grandma Dominated TikTok by Reach Agency for Carnation Milk
Impreza “Do What You Saved” by Carmichael Lynch for Subaru of America
Influencer Trend Edit by Socially Powerful for Amazon Fashion EU
Interactive: Campaign or Single Execution
MeowMix Cat Cafe by Triller Corp., MeowMix for MeowMix
Saylor’s Death & Other Details Social Media Campaign by Saylor for Hulu’s Death & Other Details
Porsche Cayenne Car Configurator by Infillion and PHD for Porsche
Mobile Marketing
Kraft Heinz: Lunchables Crispy Grilled Cheesies by InMarket for Kraft Heinz
Experian profitably scaled their high-quality user base by AppLovin for Experian
Podcasts/Digital Audio
Untold Stories: Life with Myasthenia Gravis by argenx, Avalere Health, iHeart and Ruby by iHeart Media for argenx
Future Energy Talks by Reuters for Masdar
They’re a Wing Place but Them Burgers Are Slept on by Zenith for Inspire Brands/Buffalo Wild Wings
Programmatic
“Check it’s alright, before you light” by Fire & Emergency New Zealand, MBM, LUMO Digital Outdoor & Hivestack by Perion for Fire & Emergency New Zealand
Maniko Nails Programmatic: The Easiest Manicure In The World Meets Mobile Gaming Audiences With Kayzen x Unity by Unity x Kayzen for Maniko
First-Party Data And Behavioral Message Testing by The Shipyard for Donatos
Rich Display Media: Single Execution or Campaign
Transforming Awareness into Adventure: Cedar Fair's High-Impact Strategy Drives Peak Season Engagement by Cramer-Krasselt for Cedar Fair
Business in the Front, Party in the Back by Goodby Silverstein & Partners for Kawasaki RIDGE
Porsche Cayenne Car Configurator by Infillion and PHD for Porsche
Search Marketing: SEM Campaign
Media Unification. Full-funnel approach fuels paid search KPI’s, increasing awareness and conversions. by NP Digital for Universal Technical Institute (UTI)
Efficiency at scale. Paid search strategy delivers +28% revenue boost with decreased spend. by NP Digital for ZAGG
Search-powered campaign from Captify and WITHIN builds brand awareness and engagement for bareMinerals by Captify/WITHIN for bareMinerals
Search Marketing: SEO Campaign
“Motorcycle” #1 SEO Campaign by Bold Orange Company for Indian Motorcycle
Elevating Awareness for American Express Travel Hotel Offerings Through SEO and SERP Optimization by iCrossing x American Express TLS by iCrossing for American Express
Hello Kitty’s 50th. Claire’s organic search strategy boosts traffic, increases sales by 20X. by NP Digital for Claire's
Social Campaign Across Platforms
Crayola and TheSoul Publishing: Crafting Connections on YouTube and Beyond by TheSoul Publishing for Crayola
Bird Ballparks by DIRECTV for DIRECTV
Saylor’s Prime Video Reactive Campaign by Saylor for Prime Video Reactive
Social: Use of Single Platform
Toxic Therapy by Truth Initiative ~ GALE ~ Nomology for Truth Initiative
Cushing Connections Reddit Pilot by Corcept Therapeutics for Corcept Therapeutics
Saylor’s Disney Studios TikTok Campaign by Saylor for Disney Studios
Best Relaunch of Consumer Website
Rising ​Voices by Bond for Indeed
Korlym.com Omnichannel Maturity Relaunch by Corcept Therapeutics, Incorporated for Korlym (mifepristone)
Best Tentpole Campaign
Defender Service Award by Hearts & Science for Land Rover
Forces of Nature by Carat for Mastercard
SONIC Drive-In Eclipses the Competition by SONIC Drive-In (Inspire Brands) for SONIC Drive-In (Inspire Brands)
Best Use of Video on Social Platforms
How Carnation Milk and a Grandma Dominated TikTok by Reach Agency for Carnation Milk
Sargento “Keeping It Real En La Cocina” by My Code for Sargento
RomCommerce by Zenith for Walmart
Virtual Reality/Augmented Reality
Carhartt Snapchat Holiday 2023 by January Digital for Carhartt
Influencer Trend Edit by Socially Powerful for Amazon Fashion EU

Online Marketing Excellence by Industry Sector and Websites

Activism/Public Service: Corporate Responsibility
Defender Service Award by Hearts & Science for Land Rover
See You There by Initiative Canada for Black & Abroad
Pollinator Strong by Bold Orange Company for Great River Energy
Activism/Public Service: Non-Profit
How to become a healthier city by The Guardian US for Bloomberg Philanthropies
Driving While Black by Goodby Silverstein & Partners & Critical Mass for Courageous Conversation Global Foundation
Serious Foreplay by The Variable for Fuck Cancer
Apparel/Fashion
ALDO achieves 2X surge in revenue contribution with Netcore Cloud’s Customer Engagement by ALDO for Netcore Cloud
Influencer Trend Edit by Socially Powerful for Amazon Fashion EU
Automotive: Campaign
'Comfort Electric' by Open Influence for Uber
Impreza “Do What You Saved” by Carmichael Lynch for Subaru of America
Nissan Rogue Two-Screen Reveal by Infillion and OMG for Nissan
Beauty/Cosmetics: Campaign
Covergirl & KCL: Clearing the Shelves at CVS by The Krazy Coupon Lady for COTY/Covergirl
The Influencers Blew Us Away: Dyson Airstrait Launch by Fohr for Dyson
Cosmetic Criminals by Movers+Shakers for e.l.f. Cosmetics
Beverage (alcoholic)
Voodoo Ranger: Megabrand by Exverus Media for New Belgium Brewing Co.
Without Your Spirit, It’s Only a Game by Publicis Media Luxe for Hennessy
19 Crimes Obedience Gets You Nowhere x UFC by Good Apple for Treasury Wine Estates, 19 Crimes
Beverage (non-alcoholic)
Premier Nutrition: Winning Prime Day by Exverus Media for Premier Protein & Dymatize
SONIC Drive-In Eclipses the Competition by SONIC Drive-In (Inspire Brands) for SONIC Drive-In (Inspire Brands)
Having a Blast by Goodby Silverstein & Partners for Mtn Dew
Business-to-Business Campaigns
Global Rebrand Across 11 Countries in 18 Months by 2X for Ricoh APAC
Intel: Brand to Product Campaign by dentsu for Intel
Real Time Business by Reuters for EY
Consumer Packaged Goods
America’s Next Top Petfluencer by Exverus Media for Stella & Chewy’s
The Ring of Comfort by BBDO and Critical Mass for M&M'S
Fabuloso Watermelon by VML for Colgate-Palmolive / Fabuloso
Entertainment: Games/Music/TV/Other
Barbie Breaks Out The Box (Office) by Hearts & Science for Warner Bros.
Soundcloud Migrates 200+ Campaigns to MoEngage in 12 Weeks by MoEngage for Soundcloud
Paramount+ Roku City Integration by Roku and Paramount+ for Paramount+
Financial Services
Optimizing the American Express Home Page for Enhanced Prospect Engagement by iCrossing x American Express by iCrossing for American Express
Synchrony’s CareCredit Year in Review by Synchrony x Movable Ink for Synchrony
Attracting Capital to US housing by Reuters for Fannie Mae
Health/Wellness: Campaign
Getting Ahead of Breast Cancer by S50 Health for Myriad Genetics
A Healthy Dose of Personalization by The Vitamin Shoppe x Movable Ink for The Vitamin Shoppe
Healthcare in a Post Covid World: UCDH Modernized Approach by Innocean USA for UC Davis Health
Pharma/Health/Wellness: Campaign
Getting Ahead of Breast Cancer by S50 Health for Myriad Genetics
Social Checkup: A Remedy for Clinical Misinformation Online by Publicis Health Media for Publicis Health Media
Flonase x Bridgerton: The Talk of the Ton by Publicis Le One & Shondaland for Flonase
QSR/Fast Casual/Delivery
SONIC Drive-In Eclipses the Competition by SONIC Drive-In (Inspire Brands) for SONIC Drive-In (Inspire Brands)
Navigating a New Normal: Wienerschnitzel's Digital Transformation by Innocean USA for Wienerschnitzel
Welcome to Arby’s, Home of the Good Burger 2 Meal by Zenith for Inspire Brands/Arby's
Retail/E-Commerce
JCPenney: Making It Count for the Brand’s New Look by dentsu X for JCPenney
Poshmark Observes a 30% Lift in Conversions Due to Flow Versioning With MoEngage by MoEngage for Poshmark
All is Fair by Kepler for Hasbro
Sports
A Personalization Hat Trick: the NHL’s 2023-2024 Season Wraparound Campaign by NHL x Movable Ink for NHL
NBA Mental Health Awareness Month: Join the Squad by Reingold, Inc. for National Basketball Association (NBA) Mind Health
Technology: Hardware or Web Services
AT&T Fiber "Smart Spending Choice" x Apartment Therapy by Hearts & Science for AT&T
Microsoft Score Big With Copilot Super Bowl Campaign by Carat for Microsoft
Travel/Tourism Campaigns
Super Bowl by Carat for United Airlines
Return to the Wild by Initiative Canada for Destination Canada
Turning Abandoned Carts into Packed Bags by Shift for American Express Travel
Wildcard
The Greener Grid campaign, by OVO Energy by Hivestack by Perion, OVO Energy, Goodstuff, JCDecaux UK, VIOOH for OVO Energy
DC Lottery Multiplier Campaign by Blis for DC Lottery, FuseIdeas and Taoti
Marriott Bonvoy “Suite Talks” Subscribers with Autumn Offers by Data Axle for Marriott International