Excellence in Online Advertising

Advanced TV

The First True Audience Only TV Campaign by Ampersand, UM & BMW for UM & BMW

Ampersand, BMW and Universal McCann worked together to create an advanced TV strategy across planning, buying and measurement. The campaign supported actionable and aggregated viewership insights for BMW’s Summer 2022 Sales Event. The team conducted an audience-only test and a pilot program using BMW high-value audience in the Providence, RI, market. It ran for six weeks based on three goals. One of the top learnings was related to pacing and optimization, which was overcome by leveraging BMW’s strategic audience paired with Ampersand’s in-market aggregated viewership asset.

Affiliated Agency: N/A

Credits: Luba Veiland, Director of Sales, Ampersand Richard Attardi, Acount Director, Ampersand Eric Gatz, Sr Dir - Product • Data Science, Engineering & Product, Ampersand Ted White, Sr Dir - Currency Strategy & Methodology • Data, Ampersand Daniel Mason, Data Science Engineer • Data Science, Engineering & Product, Ampersand Cooper Greene, Head of Agency Partnerships • Agency Strategy, Ampersand UM Evy Galiatsatos SVP, GROUP PARTNER, INTEGRATED INVESTMENT, UM Peter Lofaro, SVP, Group Partner, Portfolio Manager UM Paula Fedoris, EVP - Audiences & Analytics UM Beth Vessicchio, Director, Local Integrated Investment UM

Martin Short has a story to tell … about SingleCare savings by SingleCare for SingleCare

SingleCare partnered with Martin Short, an Emmy and Tony award-winning actor and comedian, on a national television and digital advertising campaign to educate Americans about how SingleCare members can help save up to 80% on prescriptions. The campaign featured Short as a regular patron of a local pharmacy, where he takes it upon himself to share the news of SingleCare’s cost-saving benefits. He also explains, with humor, how consumers can get great prices on meds—even cheaper than an insurance copay or Medicare plan price. The ad creative and production was managed by The Boathouse agency, with media planning coordinated through TWO NIL.

Affiliated Agency: The Boathouse Agency

Credits: Gaurav Misra, President & Chief Marketing Officer, SingleCare Aram Rappaport, Executive Creative Director, The Boathouse Agency Alessia Gatti, Producer, The Boathouse Agency

Dynamic Destination by KERV Interactive x PHD Media x Audi of America for Audi of America & PHD Media

KERV Interactive collaborated with Audi of America and PHD Media on a national campaign that used Dynamic Destination, an ad experience aimed at simplifying personalization and hyper targeting. The strategy also used in-ad QR codes to auto-direct personalized landing pages and websites based on location, time of day, weather and more. Audi and PHD Media converted one ad into a dynamic and personalized user experience that directed viewers to the website of their local Audi dealership. The campaign captured the attention of more than 98% of the 14.1 million viewers, driving foot and web traffic across 115 unique zip codes through a single VAST tag. The ad earned Audi an additional 23,104 minutes with viewers.

Affiliated Agency: PHD Media, a global media and marketing communications agency

Credits: Jay Wolff, CRO, KERV Interactive Jake Williams, RVP, East Coast Partnerships, KERV Interactive Ryan Schoenfeld, VP Digital Strategy, KERV Interactive Hillary Kupferberg, Director, Digital, PHD Media Kayleen Oblack, Media Manager, Audi of America

Advertising/Promotion Web site or Microsite

Real Time Insights by CNBC News Brand Studio & EY for EY

REAL TIME INSIGHTS, a weekly, cross-channel branded video series hosted by esteemed financial journalist Caroline Woods offers 90-second episodes featuring conversations on a single topic between Caroline, an EY subject matter expert and, occasionally, a thought leader representing one of EY’s client businesses, which allows EY to leverage the series for relationship building with its partners. Episode topics are deliberately far-reaching to demonstrate EY’s wide-ranging authority across many enterprise sectors. At the same time, topics are selected to be as timely as possible to maximize relevance to CNBC editorial content and to provide utmost utility to the CNBC audience.

Credits: Mike Rucker VP, Creative Director, NBC News Brand Studio Jonah Weintraub VP & Executive Producer, Creative Partnerships, NBCUniversal Bridget Moore Director, Editorial NBC News Brand Studio Grethel Gonzalez Associate Producer, NBC News Brand Studio Lainey Johnson EY, Producer, EY America's Brand & Media Leader Toni Clayton-Hine, EY, Producer, CMO Lauren Modiano BG LIve, Script Supervisor/Post Producer Greg Siers BG Live, Script Supervisor/Post Producer

Barbie Best Week Ever by Mattel for Barbie

In conjunction with the release of Barbie's first movie, Mattel partnered with Amazon to launch the “Best Week Ever." Amazon turned Barbie pink to drive awareness for the brand, and offered surprise daily deals over the 7 day period across beauty, accessories, home and toys to engage online shoppers. This campaign was a perfect extension of the movie, complete with Barbie's Dreamhouse and an exclusive Ken doll for sale. Best of all, the campaign exceeded expectations, ultimately growing ordered revenue by 81.5%, making it truly the Best Week Ever for Mattel.

Affiliated Agency: Flywheel Digital

Credits: ● Chris Corman, VP of Sales, Amazon, Mattel ● Hadi Abrishamchian, Director of Sales, Amazon, Mattel ● Elizabeth Buffum, Senior Manager, E-commerce Marketing – Amazon, Mattel ● Jackie Liu, Marketing Manager, E-commerce Marketing – Amazon, Mattel ● Stacey Campot, Senior Manager, Retail Development, Mattel ● Alice Yi, Manager, Retail Development, Mattel ● Ann Park, Senior Manager, Digital Media, Mattel ● Piper Ingram, Manager, Digital Media, Mattel ● Taylor Schatan, Lead Project Manager, Dolls/Dolls Brand Design, Mattel ● Jamie Land, Senior Associate Project Manager, Dolls/Dolls Brand Design, Mattel ● Ingrid Pettersson, Staff Brand Designer, Dolls/Dolls Brand Design, Mattel ● Liz Maglione, Senior Director, Dolls/Dolls Brand Design, Mattel ● Jennifer Contant, Director, Dolls/Dolls Brand Design, Mattel ● Logan LeBuis, Brand Designer, Dolls/Dolls Brand Design, Mattel ● Amazon Entertainment & Character Team ● Amazon Retail Team ● Amazon Brand Innovation Lab ● Amazon Strategic Partnership Team ● Quinn Bailey, Media Manager, Flywheel Digital ● Willie Hall, Senior Media Manager, Flywheel Digital ● Sarah Day, Senior Media Manager, Flywheel Digital

Artificial Intelligence

Yieldmo's Creative Tech + AI Elevates the Ad Council’s “Pets and People Together” PSA Campaign by Yieldmo for The Ad Council, the Humane Society of the United States

Yieldmo collaborated with The Ad Council, Humane Society of the United States, and Maddie's Fund to run a series of experiments aimed at identifying the most effective strategy to increase clickthrough rates. Yieldmo used its Dynamic Format Optimization and Smart Inventory Curation on the creative assets, turning them into a suite of programmatic-based formats. It selected the highest performing format in real-time using artificial intelligence. A series of tests found the most optimal strategy to maximize CTR and lifted CTR by more than 170%. The tests showed a KPI lift of 130% compared with the controlled group, exceeding the Humane Society benchmark by 4x.

Credits: Kathleen H. Kayse, Chief Media Officer, The Ad Council Michael Brooker, Director of Ad Operations, The Ad Council Trevor Lin, Campaign Manager, The Ad Council Rebecca Ross, Assistant Campaign Manager, The Ad Council Hannah Strashun, VP Group Campaign Director, The Ad Council Katherine Pastre, SVP Media, The Ad Council Eric Shiffman, VP of Product Marketing, Yieldmo Alex Johnston, Principal Product Manager, Yieldmo Olga Kezhapkina, Senior Data Scientist, Yieldmo Ruirui Yu, Senior Data Scientist, Yieldmo Laura Chamberlain, VP of Marketing, Yieldmo Alex Ten Eyck, Sr Manager, Deals Strategy & Activation, Yieldmo Nelson Chase, Ad Operations Manager, Yieldmo David Sebag, SVP Product Management, Yieldmo Maziar Hosseinzadeh, Principal Data Science, Yieldmo Sergei Izrailev, Head of Analytics & Data Science, Yieldmo

New Balance x Snapchat’s AR Powered Gifting Concierge by Mediahub for New Balance

New Balance tapped Mediahub and Snapchat to deliver an augmented reality experience to consumers as part of their shopping experience. The team launched a Gift Concierge AR Lens on Snap, powered by voice machine learning technology that allowed consumers to answer a series of questions and, in turn, received a custom New Balance gift recommendations that spanned from footwear to apparel. Engagement with the Lens was 2.5x higher than the U.S. benchmark during the Holiday season. Return on ad spend against the Gen Z audience was nearly 3x higher than campaign average.

Credits: Tracy Knauer, Vice President, North America Marketing, Ecommerce & Consumer Analytics - New Balance Katie Murphy, Head of Brand and Consumer Marketing, North America Marketing - New Balance Rebecca Lueth, Marketing Manager North America - New Balance Lisa Presti, Marketing Manager, Brand Media & Affiliate Partnerships North America - New Balance Janaia Skibitcky, Paid Media Coordinator North America - New Balance Allan Apjohn, SVP Global Director - Mediahub Ben Verrill, VP Director Paid Social - Mediahub Ashley Wood, Supervisor - Mediahub Jamie Bodner, Supervisor - Mediahub Matthew Rhinelander, Sr. Strategist - Mediahub Lauren Wright, Strategist - Mediahub Ashley Rescigno, Strategist - Mediahub Nicole Ing, Strategist - Mediahub

Dynamic Destination by KERV Interactive x PHD Media x Audi of America for Audi of America & PHD Media

KERV Interactive collaborated with Audi of America and PHD Media to transform Audi's national campaign into a hyper-targeted regional program with Dynamic Destination. The strategy used in-ad QR codes to auto-direct to personalized landing pages or websites based on factors such as location, time of day, and weather. Audi and PHD Media using KERV’s technology converted one ad into a dynamic user experience that directed viewers to the website of their local Audi dealership. The campaign captured the attention of over 98% of the 14.1 million viewers, driving foot and web traffic across 115 unique zip codes through one VAST tag. The interactive Dynamic Destination ad experience earned Audi an additional 23,104 minutes with viewers thanks to the KERV custom-designed end frame that encouraged a lean-in, exploratory response from audiences.

Affiliated Agency: PHD Media, a global media and marketing communications agency

Credits: Jay Wolff, CRO, KERV Interactive Jake Williams, RVP, East Coast Partnerships, KERV Interactive Ryan Schoenfeld, VP Digital Strategy, KERV Interactive Hillary Kupferberg, Director, Digital, PHD Media Kayleen Oblack, Media Manager, Audi of America

Content Marketing Campaign

Enfamil 2022 – From EDH Content Partnership to creating Trust in a crisis by Hearts & Science for Reckitt - Enfamil

During an infant formula shortage, Enfamil partnered with parent resource Everyday Health and Hearts & Science to reorient its marketing and restore trust in its products in a campaign highlighting the quality of its products and supported parents, reaching them with resources and messaging with content across social media, sponsored articles and online video. Enfamil was named the leading baby formula brand by parents, while 8% more moms named it the best infant formula brand and 89% of parents said they believe Enfamil offers complete nutrition.

Affiliated Agency: Everyday Health

Credits: o Alexia Polachek, Associate Director of Content & Creativity, Hearts & Science o Kathryn Meier, Senior Director of Content & Creativity, Hearts & Science o Candice Sham, Director of Strategy, Hearts & Science o Jenna Masseroni, Senior Director of Strategy, Hearts & Science o Olivia Ghiz, Supervisor of Search, Hearts & Science o Mendy Basch, Senior Director of Paid Search & SEO, Hearts & Science o Mara Behar, Associate Director at Content Collective, Omnicom Media Group o Lauren Hosein, Director of Digital Activation, Hearts & Science o Murelle Farmer, Sales Director, Everyday Health o Josh Cierski, Team Lead of Consumer & Medical Media, Enfamil o Kanchan Sayers, Associate Brand Manager, Enfamil o Logan Warye, Brand Manager, Enfamil

Changing the Culture Around Menopause by Publicis Health Media for Astellas

Publicis Health Media brought menopause and Vasomotor Symptoms of Menopause (VMS) from a taboo subject into the cultural conversation in a campaign focused on increasing awareness and providing accurate information and support for women. Endemic partners helped drive 106M impressions in 4 months, and VMS mentions rose 60% in menopause-themed content on leading endemic sites. Articles appearing in publications and platforms from "Elle" to "Prevention" reached diverse audiences, and the topic helped inspire an "SNL" commercial parody with nearly 1 million views on YouTube.

Credits: Jan Weinstein, Executive Vice President, Publicis Health Media Jaime Morelli, Senior Vice President, Publicis Health Media Jenn Renoe, Director, Partner Direct, Publicis Health Media Tyler Nall, GVP, Platform Strategy, Publicis Health Media Sarah Fish, Associate Director, Strategy, Publicis Health Media Mike Danforth, VP, Business Intelligence, Publicis Health Media Jenna Paff, Supervisor, Paid Social, Publicis Health Media

Teamwork makes the dream work. Cross-functional content collaboration boosts traffic, improves user experience and increases leads for NCSA. by NP Digital for NCSA College Recruiting

College athletic recruiting network NCSA partnered with NP Digital to create and optimize new content, improve the user experience, drive traffic and generate leads, using SEO and analytics to understand the customer journey and GA4 implementation to analyze digital performance. The result was a 20% increase in total organic YOY search traffic in 6 months; a 52% YOY increase in organic clicks to the blog post-migration; a 47% increase in organic search lead volume YOY and a 24% decrease in total site bounce rates.

Credits: Lindsay Neilson: Group Account Director, NP Digital D Doan: Sr. Diretor of Data & Analytics, NP Digital Joe Cinquegrani: Sr. SEO Strategist, NP Digital Erik Davignon: Manager of CRO, NP Digital Julie Woon: Director of Content Strategy, NP Digital Lindsay Cosgrove: VP of Marketing, NCSA Natalie Smith: Marketing Manager, NCSA Karen Belin: VP Data of Analytics & Insights, NP Digital Jackson Livanec: Technical DAI Strategist, NP Digital

Content Marketing: Single Execution

Reclamation Nation by The Globe and Mail / Globe Content Studio for Indigenous Tourism Alberta / Explore Edmonton

To promote the tourism sites of Indigenous peoples, The Globe and Mail collaborated with musician Matthew Cardinal, whose visit to three sites inspired him to write an original song released worldwide. His description of his journeys was published in the paper – and was translated into Plains Cree Syllabics, the first time that language was printed in Globe and Mail. Results: 15 million+ paid, organic impressions; 1.8 million+ content views via print and digital; 20,000+ streams of song "three visits" by Matthew Cardinal; 119,000+ social engagements.

Affiliated Agency: Storyline / Initiative Toronto

Credits: Ryan Cunliffe – Brand Partnership Manager, The Globe and Mail Jessica Robinson – Content Lead, Globe Content Studio, The Globe and Mail Stacie Campbell – Creative Lead, Globe Content Studio, The Globe and Mail Aashish Arora – Interactive Designer, Globe Content Studio, The Globe and Mail Shazia Khan – Social Media Strategist, Globe Content Studio, The Globe and Mail Kirstie Ciccone – Senior Manager, Content Marketing and Strategic Solutions, The Globe and Mail Vadeem Semko – Media Strategist, The Globe and Mail Kyle Young – Web Designer, Creative Studio, The Globe and Mail Frank Perito – Designer, Creative Studio, The Globe and Mail Kamille Chin – Designer, Creative Studio, The Globe and Mail Sonja Tasovska – Manager, Program Delivery Team, The Globe and Mail Matthew Cardinal – Musician, Composer and Sound Designer, Freelance Leslie Skinner – Language Keeper Maryam Siddiqi – Project Editor, Freelance Alison Tedford – Writer, Freelance Noella Steinhauer – Photographer, Freelance Bryce Many Fingers / Singer – Illustrator, Freelance Yan Aftimus Rosa – Motion Graphic Designer, Freelance Tom Babin - Director of Marketing, Indigenous Tourism Alberta Lysandra Nothing - Marketing Specialist, Indigenous Tourism Alberta Shae Bird - CEO, Indigenous Tourism Alberta Jessica Bertolo – Marketing Account Manager, Consumer, Explore Edmonton Nykala Shone – Director, Marketing Accounts Consumer, Explore Edmonton Mikey Scott – Director, Global Marketing Consumer, Explore Edmonton Paul Hawes – Vice President, Destination Development & Marketing Consumer, Explore Edmonton Chris Gairdner - Vice President, Head of Creative Partnerships, Initiative Media Stefan Ruby - Manager, Creative Partnerships, Initiative Media Ryan Gentile - Senior Manager, PM and Client Advice, Initiative Media Olivier Leblond - Executive Vice President, Client Advice & Management, Global Managing Partner, Initiative Media

Right at Home, A 4-Part Video Series Co-produced by VICE Media, The National Association of REALTORS® and Havas Media Network by Havas Media Network for The National Association of REALTORS®

Four-part video series “Right at Home” promoted the benefits of working with realtors in a low-key way by showcasing real-life stories, with clients seeking both residential and business properties. For example, “Small Town Idyllic” spotlights the quirky humanity (he calls his one-eyed dog “the closer”) of a realtor who helps a couple adjust to their move from NYC to a small town. The National Association of Realtors targeted audiences with episodic trailers, social-first reels, and custom brand destinations. Results: 30.8MM impressions and 16.2MM video views.

Affiliated Agency: Havas Creative

Credits: Karen Bebart, Director of Consumer Strategy & Brand Advertising for NAR Stephanie DiCicco – VP, Mx Planning, Havas Media Caroline Rabourn – Associate Director, Mx Planning, Havas Media Hannah Volpe – Associate, Mx Planning, Havas Media Joshua Mandell – VP, Comms Planning, Havas Media Ryan Toffel – Supervisor, Analytics, Havas Media Adam Azzaro – Account Supervisor, Havas Creative Stacy Burghardt – Creative Director, Havas Creative Andrew Augeri – Group Creative Director, Havas Creative

Inside Joe Jonas Show Ready Routine by Merz Aesthetics x Mediahub x Condé Nast for Merz Aesthetics / Xeomin

Conde Nast developed a series of videos running on its websites to boost brand awareness for frown-line smoother Xeomin. Leveraging top-tier musical talent aligned with a key passion point of the target audience. First up, for Vogue: behind-the-scenes look at how Joe Jonas gets ready for concerts, with Xeomin mention seamlessly integrated into the section on his grooming techniques. Results: +20% in unaided consumer awareness, +34% Increase in search for Xeomin video launched. The content set the stage for the rollout of the full campaign.

Credits: MediaHub: Jen Weiss, SVP, Group Media Director; Emily Vignone, Media Director; Susan Zirkle, Associate Media Director; Grace O'Halloran, Media Planner; Melissa Alsup, Media Planner; Jacquelyn Marano, Associate Director, Paid Social; Hallie Steadman, Strategist, Paid Social; Maria Benton, Assistant Strategist, Paid Social; Michael Basham, Manager, Ad Ops; Carter Hodl, Assistant Specialist, Ad Ops; Mollie Kane, Manager, Campaign Insights; Daniel Guzman, Analyst, Campaign Insights. Condé Nast: Samantha Lipman, Head of Health Sales; Laurie Nunziata, Senior Account Director, Health; Carlos Pena Executive Director, Production and Activation, Health, Debra Harris, VP Creative Strategy Health; Jessica Moore Director, Creative Strategy, Mac Joseph - Director, Content Development, Lifestyle/Health; Eddie Talaske - Senior Producer, Branded Entertainment, Health; Stasia Jones - Executive Producer, Branded Entertainment-Beauty/Health; Brittany Moses - Producer, Branded Entertainment; James Pettigrew Director, Content Development, Branded Entertainment, Style & Lifestyle; Associate Producer Deprina Godboldo; Associate Producer Karen Sepulveda; Executive Director, Content Production Carrie Clayton; Executive Director, Global Head of Production Operations & Post Production Sam Sparks; Production Manager; Post Coordinator Ana Melikidze; Production Manager, Branded Entertainment John Mele; Brooke Ball | Account Strategy Executive; Sabrina Gurtner Senior Media Solutions Specialist, Health,Xavier Avery, Post Production Supervisor, Condé Nast

Contest/Promotion/Sweepstakes

Global Wormageddon by Movement Strategy & Adult Swim for Rick and Morty on Adult Swim

Adult Swim spent 60% of its marketing budget on a scavenger hunt promoting season six of RIck and Morty – tasking fans with decoding clues to find 14 Golden Rick Heads hidden across six continents. Working with the show’s writers, they built a participatory “Wormageddon” narrative through original shorts, social posts, and art installations. The gamble paid off: 33.69 million video views, 2.5 billion media impressions, and the season premiere topping original cable comedies with 1.15 million viewers.

Credits: Daniel Zamilpa, Account Director, Movement Strategy Roland Parker, Associate Creative Director, Movement Strategy Jordan Kreisberg, Project Manager, Movement Strategy Ryan Padgham, Senior Art Director, Movement Strategy Patrick Adley, Art Director, Movement Strategy Matthew Chevlen, Senior Copywriter, Movement Strategy Alain Emile, Sound Designer, Movement Strategy Michael Grand, Video Editor, Movement Strategy Eric Corrales, Video Editor, Movement Strategy Michael Cahill, VP On-Air Packaging & Social, Adult Swim Elijah Watkins, Associate Writer/Producer, Adult Swim Shane Dering, Senior Designer, Adult Swim Deena Beach, Head of Marketing/SVP Adult Swim & Cartoon Network,Adult Swim Patty Everett, Marketing Director, Adult Swim Bianca Shamim, Assistant Manager, Social Media Marketing, Adult Swim Brandon Lively, Creative Director, Adult Swim Eric Nelson, Senior Project Manager, Adult Swim Elyse Salazar, Associate Art Director, Adult Swim Danielle Turner, Senior Manager, Global Social Media, Adult Swim Vaughn Elkorie, Social Media Marketing Manager, Adult Swim Parker Estopinal, Social Media Editor, Adult Swim Meagan Birney, Production Supervisor, Adult Swim

BIC EZ Reach "Most Borrowed" campaign - "Help Find Snoop Dogg's lighter" sweepstake. by BIC for BIC/Doner CX/ BIC EZ Reach

BIC added Willie Nelson to the dynamic duo of Snoop Dogg and Martha Stewart to fuel a cheeky 4/20-themed sweepstakes to find Snoop's lighter. A kickoff video let viewers in on the joke, inviting them to engage with a search map of possible locations for Snoop’s lighter. OOH ads then provided a chance to win signed merch by the trio, leading to 154,000 sweepstakes submissions. The results? 600+ million earned media impressions, 24 million OOH and 8 million social impressions.

Credits: Doner CX Amy Blod Director, Digital/Social Strategy Chris Healey EVP, Executive Creative Director Samantha Cotton  Senior Art Director Sandy Neidhart Creative Director M Booth MaryBeth Clayton, SVP Frani Chung, SVP James Spector SVP/Group Creative Director Lindsay Stuffle VP Ryan Quick VPGM Leah Renbaum VP ACD, Art Director Sara Lockler Account Director Taylor Gerard Senior Account Executive Chelsea Stern Account Coordinator Merkley Lucy Carr Associate Media Director Veronica Pistek Media Supervisor Noah Preschel  Media Planner Carly Cooper Assistant Media Planner BIC Caroline carlson Sr BM Caroline Scarrozzo ABM Jeany Miu MD Katty Pien VP marketing Brendan O'Marra Director Omnichannel Brenda Williams Sr Manager Communications Jessica Kaesmann Digital Marketing Manager GAMMA Communications Michael Eliran President and CEO

TEMPTATIONS™ CATS LOSE THEIR COOL™ Contest by Mars Petcare/Breaktime Media for TEMPTATIONS™

To support the launch of Temptations Dry Cat Food at Walmart, Temptations teamed up with Breaktime Media for “Cats Lose Their Cool.” The contest encouraged people to submit photos/videos of their cats’ Temptations-fueled freakouts, drawing over 3,000 submissions and 40,000 contest votes to determine the winner of a year’s supply of Temptations pet food and a $10,000 Walmart gift card. Shopper interaction averaged over four minutes, and they added over $300,000 worth of Temptations products to their carts.

Affiliated Agency: Breaktime Media, Mars Petcare, The Mars Agency, Adam & Eve DDB

Credits: Caitlin Garrett, EVP, Client Services and Operations, Breaktime Media; Nancy Wolfe, Senior Client Service Manager, Breaktime Media; Chloe Chow, Lead Content Producer, Breaktime Media; Madyn Godfrey, Associate Content Producer, Breaktime Media; Emma Seraichick, Visual Design Lead, Breaktime Media; Abbie Henry, Visual Design Associate, Breaktime Media; Hannah Olson, Brand Manager, Mars Petcare

Digital Out of Home Campaign

Netflix’s ‘Your Place Or Mine’ by Dive Billboards for Netflix

To promote Netflix’s movie “Your Place Or Mine,” Dive Billboards fused social and influencer content with an industry-first 24-hour billboard takeover in Times Square. Inside the main visuals, this DOOH activation hosted videos created by users responding to the invite to “share your rom-com moment”—including one surprise engagement in Times Square. Launch staggered from Feb. 3 to the grand finale on Feb. 14, building anticipation for the film's release. Results: 87 million views across the #YourPlaceOrMine hashtag, and 30 million+ views across campaign content.

Affiliated Agency: Essence Mediacom, Movers+Shakers

Credits:

Asli Taylor, Manager, Global Marketing Films, Netflix, Diego Bracamontes, US Paid Media Marketing - Films, Netflix,  Missy Rawnsley, Global Creative Marketing Executive, Netflix, Ashley Estrin, Executive Assistant, Netflix, Masha Paul, Director | Kids and Family Animation Publicity, Netflix, Ricky Ringer, Visual Communications, Netflix, Kelli King, Senior Manager, Social Marketing, Netflix, Deborah Hall, CEO, DIVE Billboards, Janey Lee, Senior Producer, DIVE Billboards, Michael Girgis, Co-Founder, DIVE Billboards, Chantal Habscheid, Digital Marketing Coordinator, DIVE Billboards, Garo Khachatoorian, Brand Partnerships Manager, Media & Entertainment Team, TikTok, Wen-Ling Lin, Global Project Lead, TikTok, Dylan Green, Global Distribution Partnerships, TikTok, Dan Page, Global Distribution Partnerships, TikTok, Eleni Cuevas, Senior Media Planner, Mediahub Worldwide, Laura Kelly, SVP Group Media Director, Mediahub WorldwideSara Hilgendorf, VP, Media Director, Mediahub Worldwide, Vanessa Hughes, Associate Media Director, Mediahub Worldwide, Peri Oppenheimer, Senior Media Planner, Mediahub Worldwide, Skylar Britt, Mediahub Worldwide, Evan Kaufman, Associate Creative Director, Movers+Shakers, Sam Canvin, Senior Art Director, Movers+Shakers, Jon Resnik, Group Creative Director, Movers+Shakers, James Canal, Senior Account Manager, Movers+Shakers, Josh Ratliff, Movers+Shakers, Senior Client Services Director, Movers+Shakers, Matt Gibson, Account Coordinator, Movers+Shakers, Clara Wang, Client Services Director, Movers+Shakers, Lindsay Hart, Sr Influencer Marketing Manager, Movers+Shakers, Grace Adams, Senior Director of Production, Movers+Shakers, Cara Zozula, Asso. Director of Production, Movers+Shakers, Chris O’Quinn, Video Editor, Movers+Shakers, Christine Trias, Sr. Project Manager, Movers+Shakers, Lilia Souri, Sr. Strategist, Movers+Shakers

Soar On Down for Happiness by The Shipyard for San Diego Tourism Authority

To increase Los Angelenos’ overnight stays in San Diego, its Tourism Authority worked with OOH companies to place 46 digital bulletins on major highways, reaching millions of drivers. Among those were The Reef, an iconic LA outdoor ad unit that reached two of the busiest highways in the country. Another screen showcased San Diego’s blue skies, with 3D San Diego paragliders flying over the streets of downtown Los Angeles. Results: 200 million paid and added-value impressions, driving intent to travel in the next 12 months.

Affiliated Agency: Warm + Fuzzy, Production Company

Credits: John Mergen, Chief Media Officer, The Shipyard Sharon Wicks, Outdoor Planner/Buyer, The Shipyard Casey Soulies, VP Digital, The Shipyard Simran Patel, Senior Media Planner, The Shipyard Josh Biggs, Media Planner, The Shipyard Christine Neville, Group Account Director, The Shipyard Haley Gibert, Senior Account Supervisor, The Shipyard Karle’e Gleghorn, Account Manager, The Shipyard Kyle Vicioso, Executive Producer, Content Production, The Shipyard Shawn Miller, Creative Director, The Shipyard Lindsay Reynolds, Senior Art Director, The Shipyard Melissa Thomas, Senior Copywriter, The Shipyard

WE❤️NYC by Grain Group for Partnership for New York City

To help reverse post-pandemic pessimism and inspire volunteerism, The Partnership for NYC developed a far-ranging campaign with such OOH elements as a takeover of Madison Square Garden. The iconic I❤️NY tourism logo became WE❤️NYC to signal a collective spirit. Showing the toughness of a true NYer, the campaign addressed detractors of the logo, and billboards like “Nice is for the suburbs” eventually turned the tide to positive. The campaign reached 252 million+ people on launch day alone and drove over 4.9 billion total impressions.

Affiliated Agency: MaryamB (Lead Agency), Grain Group (Media Agency), Founders Agency (Lead Creative Agency), Our Man In Havana (Creative Agency), Shutterstock Studios (Production)

Credits: Maryam Banikarim, Co-Founder, MaryamB Andrew Lerner, Partner, MaryamB Debra Goetz, Partner, MaryamB Stephen Tracy, Chief of Staff, MaryamB Mandy Ansari, Director of Social Media, MaryamB Sabrina Carten, Social Media Strategist, MaryamB Natasha Lerner, Social Media Consultant, MaryamB Courtney Brown-Warren, Marketing Consultant, MaryamB Soshy Petroulas, Social Media Strategist, MaryamB Courtney Seamon, Social Media Strategist, MaryamB Agatha Chang, Founding Partner, Grain Group Benjamin Jurist, Founding Partner, Grain Group Casey O’Brien, Director Business Intelligence, Grain Group Courtney Brodie, Integrated Strategy & Partnerships, Grain Group Hailey Rosenfield, Senior Brand Content Strategist, Grain Group Christie Crawford, Digital Strategy Director, Grain Group Cesar Agost Carreño, Founder & CCO, Founders Agency Tanya De Poli, Founder & COO, Founders Agency Felipe Rostagnol, Creative Director, Founders Agency Martin Alfred, Creative Director, Founders Agency Delfina Lamino, Head of Production, Founders Agency Katie Reid, Sr. Copywriter, Founders Agency Kristin Mizushima, Sr. Copywriter, Founders Agency Agustina Rodriguez, Motion Graphics Editor, Founders Agency Andrew Golomb, Founder & Executive Creative Director, Our Man In Havana Sylve Rosen, Creative Director, Our Man In Havana Lacey Gardner, Managing Director, Our Man In Havana Aisling Bodkin, Head of Production, Our Man In Havana Violet Herzfeld, Account Executive, Our Man In Havana Aiden Darné, VP, Global Head of Shutterstock Studios Dan Weissman, Director of Production, Shutterstock Studios Jennifer Kachler, Executive Producer, Shutterstock Studios

Email: Campaign

AMCN End of Year Campaign 2022 by Zeta Global for GMR | AirMedCare Network

AirMedCare Network (AMCN) conducted a multichannel holiday campaign last year, encouraging prospects and current members to lock in 2022 membership prices ahead of the 2023 increase—and also to protect themselves against emergencies. Emails to members featured the headline, “The Gift You’ve Been Waiting For.” It pulled a 44.66% open rate, a 2.56 click rate and a 5.73% CTOR. Prospect emails, headlined, “An Extra Special Gift,” drew a 32.18% open rate, a 1.01% click rate and a 3.13% CTOR. And paid search drew 1,087,614 impressions.

Credits: KRIS GEIST, Executive Creative Director, Zeta Global; CHRISTINE CUCUZZA, Global Creative Director, Zeta Global; TYLOR LOPOSSER, Associate Creative Director, Zeta Global; JULIE ALLARD, Art Director, Zeta Global; ANDRÉA FORSYTHE, Art Director, Zeta Global; MIKE WILSON, CD Copywriter, Zeta Global; MARIE SCHULTZ, Senior Copywriter, Zeta Global; KAY DOYLE, Traffic Manager, Zeta Global; TRACY MUELLER, VP, Client Strategy, Zeta Global; TRELA WILLIAMS, Senior Account Director, Zeta Global; SHALAINA OCASIO, Associate Account Director, Zeta Global; KATE PRICE, Associate Account Director, Zeta Global; SARAH BAKER, Senior Manager, Digital Strategy, Zeta Global; AMY DIRKER, Web Content Manager, Zeta Global

Straight from the Block: Sargento, DMi Partners, and “Cheesy” Emails with Real Results by Sargento for Sargento

Sargento sought to welcome subscribers who had shown an affinity for its products through interactions with a leading loyalty rewards program. It analyzed copy and recipes from previous loyalty rewards campaigns. Tailored English and Spanish emails produced a 42% open rate and 3.1% click rate for each language. Following its welcome series, Sargento served personalized content on a monthly basis. This featured dynamic content consisting of recipes based on each subscriber’s preferences. The campaign generated 114,000 unique opens. Of the new subscribers, 94% remain active.

Affiliated Agency: DMi Partners - Performance marketing agency specializing in email, CRM, and affiliate marketing

Credits: Contributor #1: Sabrina Runge, Email & CRM Client Strategist, DMi Partners Contributor #2: Monica Bouvard, Senior Email Marketing Specialist, DMi Partners Contributor #3: Gaby Jansen, Marketing Project Manager, Sargento Contributor #4: Cami Schenck, Director - Integrated Marketing Communications, Sargento

Wellow's “Wide Calf” Socks Launch by Function Growth for Wellow

Wellow introduced its “Wide Calf” socks with an email campaign based on past interactions, particularly with customers who had fit issues. The demand was so high that sales of the new socks produced 25% of the firm’s revenue in the first week after launch. Follow-up emails sustained customer interest, and wide-calf socks accounted for 18-20% of total sales in the quarter following launch. In addition, there was a 7% increase in the site conversion rate and 50% drop in complaints related to sizing and returns.

Credits: Kyle Hoffman, Director of Growth Strategy, Function Growth Nadeem Manzoor, Director of Innovation & Analytics, Function Growth Aftab Ahmad, Creative Director, Function Growth Jacklyn Landers, Art Director, Function Growth Joanna Hernandez, Lifecycle Marketing Manager, Function Growth Lisa Paz, Performance Media Manager, Function Growth Aline Akiyama, CX Manager, Function Growth Salman Javed, Brand Director, Wellow

Gaming

House of the Dragon x League of Legends by Hearts & Science for HBO Max

Hearts & Science collaborated with Riot Games to promote HBO Max's upcoming House of the Dragon premiere, becoming the first in-game sponsor for League of Legends' top eSports competition. The promotion capitalized on fanbase overlap, coinciding with the show’s first trailer. It featured in-game logos, banners, and activations, as well as a fan fest takeover featuring a dragon skull display. The campaign conquered its target: reaching a captive audience of 126,000/minute, netting 96,000,000 impressions for $3.3 million in media value.

Affiliated Agency: Riot Games

Credits: /

RBC Gaming Grant by Initiative Canada for RBC

Initiative Canada took a different approach to gaming marketing for RBC. Recognizing the many barriers to entering the gaming industry, they introduced a first-of-its-kind career acceleration program developed by RBC and Enthusiast Gaming, providing young Canadians with workshops and webinars hosted by industry professionals, while awarding top students with grants and exclusive internships. The initiative connected with its audience, leading to 16,000,000+ impressions and 50,000+ Discord engagements, while offering opportunities to the industry’s next generation of talent.

Affiliated Agency: Initiative Canada (Lead Agency - Media & Partnerships)

Credits: RBC: Mark Thomas - Sr. Director, Brand Marketing Lexi Marton - Director, Brand Marketing Dana Huestis - Sr. Manager, Brand Marketing Sasha Braganza Sr. Manager, Brand Marketing John Slighte - Director, Youth & Young Adult Marketing Jacquie Sestito Director, Brand Marketing Initiative Media: Hanaan Saddo - Senior Planner, Communications Design Kyle Percy - Manager, Communications Design Stephanie Freeman - Director, Strategy Christian Kern - Director, Strategy Ema Haracic - Group Account Director, Communications Design Ishma Alexander-Huet - EVP, Client Advice & Management Enthusiast Gaming: Mere Lorraine-Putnam - Producer (Live Events) Wesley Beach - Senior Producer Tomás Roldán - Video Editor Alex Chin - Project Manager Scott Schiffner - Account Manager Anthony Latina - Account Executive Melanie O'Donovan - Marketing Specialist SALT XC: Dane Hutton - Senior Account Director Kara Oddi - Account Supervisor Wasserman Jake Berzen - Associate Director, Consulting Ryley Robinson - Manager, Consulting

Royal Caribbean Unveils the first Metaverse Cruise Ship by Mediahub for Royal Caribbean

Based on the insight that teens play an integral part in family vacation planning, Mediahub set out to promote Royal Caribbean’s Icon of the Seas by appealing to the group’s passion for gaming – unveiling it on popular game Fortnite. Partnering with SuperAwesome, they developed a “Hide’N’Sea” in-game build, inviting gaming influencers to play the offering and stream it to their followers. The activation earned over 3.65 million impressions, contributing to Royal Caribbean’s highest booking day in history.

Affiliated Agency: The Martin Agency (Creative); SuperAwesome (Production); Atlas Creative (Production)

Credits: Femaris Pena, Senior Vice President, Mediahub Jaclyn Gaughan, VP, Group Media Director, Mediahub Giovanna Best, Associate Media Director, Mediahub Rutvik Kadkol, Media Supervisor, Mediahub Gregory Evans, Senior Media Planner, Mediahub Liz Morse, VP, Director, Insights + Action, Mediahub Karrah Vincent, Senior Planner, Insights + Action, Mediahub Kara Wallace, Chief Marketing Officer, Royal Caribbean Jill Weiss, Associate Vice President, Digital & Traditional Media, Royal Caribbean Marilyn Neeley Jimenez, Associate Vice President of Brand, Social & Content, Royal Caribbean Alejandra Sanchez, Sr. Digital Media Manager, Royal Caribbean Melissa Chirinos, Brand Marketing Manager, Royal Caribbean Ana Rebbapragada, Brand Marketing Manager, Royal Caribbean Matthew Powell, Sr. Account Executive, Digital Media Marketing, Royal Caribbean Vance Lyles, Sr. Account Executive, Brand Marketing, Royal Caribbean Nathalie Fernadez, Social Media Director, Royal Caribbean Jerry Hoak, Executive Creative Director, The Martin Agency Chuka Schneider, SVP, Group Account Director, The Martin Agency Alex Campbell, VP, Activations Director, The Martin Agency Veronica Perez, Account Supervisor, The Martin Agency

Humor

BIC EZ Reach "Most Borrowed" campaign by BIC for BIC/Doner CX/ BIC EZ Reach

The BIC EZ Reach Lighter campaign with Snoop Dogg and Martha Stewart and now Willie Nelson had impressive reach. The partnership with YouTube Adblitz around the BIG GAME Tentpole event outperformed 2022 results +30% impressions, +33% VCR, -6% CPM, leading to 600M PR impression. Willie Nelson's PR media day generated 155M impressions. The new spot resulted in positive sentiment of 89%. YouTube: 2.2+MM views in 1.5 month. Paid media: 37.1MM impressions in January alone - Talent social media posts: 4,4MM views and 250+K likes.

Credits: Doner CX Amy Blod Director, Digital/Social Strategy Chris Healey EVP, Executive Creative Director Samantha Cotton  Senior Art Director Sandy Neidhart Creative Director M Booth MaryBeth Clayton, SVP Frani Chung, SVP James Spector SVP/Group Creative Director Lindsay Stuffle VP Ryan Quick VPGM Leah Renbaum VP ACD, Art Director Sara Lockler Account Director Taylor Gerard Senior Account Executive Chelsea Stern Account Coordinator Merkley Lucy Carr Associate Media Director Veronica Pistek Media Supervisor Noah Preschel  Media Planner Carly Cooper Assistant Media Planner BIC Caroline carlson Sr BM Caroline Scarrozzo ABM Jeany Miu MD Katty Pien VP marketing Brendan O'Marra Director Omnichannel Brenda Williams Sr Manager Communications Jessica Kaesmann Digital Marketing Manager GAMMA Communications Michael Eliran President and CEO

Goat meet GOAT by TELUS and The&Partnership for TELUS

For Canadian telco brand TELUS, the annual launch of the latest iPhone is a major event on the marketing calendar. And while shoppers are going to buy, ensuring they buy through TELUS rather than a competitor is important. Pairing a flock of actual goats with the new phone, the “Goat meet GOAT” campaign brought an absurdist twist to the conventional wireless-carrier ad. The campaign was the brand’s most successful iPhone launch ever and drove its strongest Q4 financial results in a decade.

Credits: Brand: -- Lise Doucet, Director, Marketing Communications, TELUS -- Alyssa Sudac, Manager, Marketing Communications, TELUS -- Nicole Bakker, Senior Marketing Communications Manager, TELUS -- Stephanie Laberge, Conseillère Principale, TELUS Agency: -- Justin Roth, Executive Creative Director, The&Partnership -- Yvette Reitner, Creative Director, The&Partnership -- Kurtis Martin, Associate Creative Director, The&Partnership -- Arron Isaac, Art Director, The&Partnership -- Jacqueline Bellmore, Head of Production, The&Partnership -- Kasia Zeniuk, Producer, The&Partnership -- Tim Hopkins, Strategist, The&Partnership -- Ngaio Potts, Managing Director, The&Partnership -- Aisling Smyth, Account Supervisor, The&Partnership -- Patti Ann Cochren, Group Account Director, The&Partnership Production House: -- Tom Nesbitt, Executive Producer, Westside Studio -- Chris Gordaneer, Director, Westside Studio -- Keith White, Director, Westside Studio -- Adam Marsden, Director of Photography, Westside Studio

ZYRTEC® Retreated Series by UM for Kenvue / Onevue & Mediabrands Content Studios / ZYRTEC® Allergy

ZYRTEC kicked off the 2023 Spring allergy season with a strategic mission: to heighten awareness and resonate with diverse audiences, particularly from Hispanic and African American backgrounds.With the help of Kevin Hart’s multi-platform media company, Hartbeat, as a media & production partner to bring their comedic vision to life. Viewers were treated to an abundance of comedy associated with Hartbeat’s platform. Audience response was positive, amassing 7.6 million total views—surpassing expected viewership by 68%. This was further amplified by 114,000 engagements across platforms.

Affiliated Agency: Hartbeat Productions / Laugh Out Loud; Camp Yoshi

Credits: -Stephanie Espinoza, Associate Brand Manager, Kenvue -Casey Adams Jones, Communications Lead, U.S. Self Care, Kenvue -Elena Doerrbecker, VP, Planning, J3 -Lauren Collins, Director, Planning, J3 -Erin Druckenmiller, VP, Content Director, Mediabrands Content Studios -Nicole Santagata, VP, Content Director, Mediabrands Content Studios -CJ Williams, Content Manager, Mediabrands Content Studios -Erinn Greene, Senior Associate, Mediabrands Content Studios -Bree Statesman, Partner Solutions Manager, Hartbeat -Erica Cosgrove, Senior Director Brand Partnerships, Hartbeat -Stephen Loguidice, SVP, Head of Partnerships & Advertising, Hartbeat -Shequeita Frazier, Co-founder, Camp Yoshi -Rashad Frazier, Co-founder, Camp Yoshi -Ron Frazier, Co-founder, Camp Yoshi Tiffanni Spann, Group Creative Director, Zhanna Bennett, Associate Creative Director, Jamed DeBarros, Group Creative Director, Roberto Rubio, Associate Creative Director

Influencer Campaign

Beauty on Your Own Terms by Mediahub for Merz Aesthetics / Xeomin

This campaign has empowered adult Gen Z and young millennial women and men to embrace self-care and beauty on their own terms, and finally has introduced XEOMIN into the hearts and minds of consumer. The campaign utilizes a diverse and unexpected mix of celebrities and influencers including Joe Jonas, Christina Aguilera and Whitney Cummings. Content has run across has run across CTV, online video, display, native, articles and social media.The effort generated 1,300 earned media placements and more than 13 billion earned impressions.

Affiliated Agency: Devries, The Variable, Conde Nast

Credits: Jen Weiss, SVP, Group Media Director; Mediahub Emily Vignone, Media Director; Mediahub Susan Zirkle, Associate Media Director; Mediahub Grace O'Halloran, Media Planner; Mediahub Melissa Alsup, Media Planner; Mediahub Jacquelyn Marano, Associate Director, Paid Social; Mediahub Hallie Steadman, Strategist, Paid Social; Mediahub Maria Benton, Assistant Strategist, Paid Social; Mediahub Joseph Childs, Associate Director, SEM; Mediahub Corey Bartos, Senior Strategist, SEM; Mediahub Jessica Ramirez, Assistant Strategist, SEM; Mediahub Brandon Alibayof, Strategist, SEO; Mediahub Phelan Pullen, SVP, Group Director, Programmatic; Mediahub Derek Welski, Director, Programmatic; Mediahub Bryan Palacios, Programmatic Trader, Programmatic; Mediahub Celina Garnett, Assistant Programmatic Trader, Programmatic; Mediahub Michael Basham, Manager, Ad Ops; Mediahub Carter Hodl, Assistant Specialist, Ad Ops; Mediahub Mollie Kane, Manager, Campaign Insights; Mediahub Daniel Guzman, Analyst, Campaign Insights; Mediahub

Subaru NYIAS 2023 by Open Influence for Subaru

Subaru harnessed the power of experiential marketing to introduce the 2023 Subaru Crosstrek Wilderness. Teaming up with the National Park Foundation, Subaru transported the beauty of National Parks to the grand stage of the New York International Auto Show. Through their collaboration with creators, Subaru successfully leveraged the power of shared experience to build awareness for the reveal of their 2023 Subaru Crosstrek Wilderness and yield extraordinary results: 958k total followers targeted, 15.1 million total impressions, 449k total engagements and 6.8k link clicks.

Affiliated Agency: Carmichael Lynch

Credits: Jenn Kern – Executive Media Director, Carmichael Lynch Taylor Lord – Group Media Director, Carmichael Lynch Lauren Hill – Media Supervisor, Carmichael Lynch Simon Okiror – Account Director, Carmichael Lynch Aaron Lauby – Senior Account Manager, Carmichael Lynch Ryan Johnson – Integrated Media Manager, Subaru of America, Inc. Allison Krumm - Social Media & Influencer Strategy Manager, Subaru of America, Inc. Christina Harkness - Product Launch Specialist, Subaru of America, Inc. Maxie Ehrlich - Social Media Specialist, Subaru of America, Inc. Jessica Tobey - Director of Partnerships, Open Influence Miranda Larraz - Account Manager, Open Influence Jennifer Golden - Senior Director, Account Management, Open Influence Gem Garcin, Senior Creative Strategist- Open Influence Zachary Honer, Creative Strategist- Open Influence Sierra Moore, Senior Creative Director- Open Influence

Mastercard & Amazon Live ‘She Runs This’ Campaign by Carat for Mastercard

Mastercard, Carat, and Amazon developed a program to amplify Black women’s voices throughout Black History Month & Women’s History Month with the “She Runs This” campaign.The program included three celebrity-hosted livestreams with Elaine Welteroth, Tracee Ellis Ross and Coco Jones, that highlighted stories and products of Black women owned small businesses, The campaign garnered $96k in sales for featured Black women small business owners and 89% of those sales were from consumers who had never shopped with the brands before.

Affiliated Agency: McCann, Ketchum, MediaOcean

Credits: Mastercard, Amazon, Carat USA

Interactive: Campaign

Closeup Reaches 43.27% Engagement Rate with InMobi and PHD Egypt by InMobi for Unilever

Closeup wanted to promote its new toothpaste with the triple fresh formula offering three main benefits: fresh breath, whitening and protection amongst younger males and females ages 15 to 30. InMobi developed unique audio technology that included use of keywords to activate custom videos. The campaign drove a 43.27% engagement rate, covering over 13 million users who interacted with the ad unit post seeing it. 48% of the users who tapped the first screen interacted with the questions displayed.

Affiliated Agency: PHD Egypt

Credits: Mayan Seoudy, Category Manager, Unilever, mayan.seoudy@unilever.com Sally Elzeiny, Head of U-Studio, Unilever, sally.elzeiny@unilever.com Mona Abdo, Brand Manager, Unilever, mona.abdo@unilever.com Lidia Albert, Senior Executive, PHD, Lidia.albert@phdmedia.com Mai Ashour, Media Director, PHD mai.ashour@phdmedia.com Mariam Gad, Media Manager, PHD, mariam.gad@phdmedia.com

World’s First Real-time Cinematic Driving Configurator by Mitsubishi Motors and ZeroLight by Mitsubishi Motors North America and ZeroLight for Mitsubishi Motors North America and ZeroLight

Mitsubishi Motors North America, Inc. (MMNA) and ZeroLight launched the world’s first real-time cinematic configurator experience, enabling customers to configure their 2023 Outlander Plug-in Hybrid Electric Vehicle on the move as it virtually travels through a photorealistic mountain pass. Users spent 155% more time configuring their Outlander on the move versus a 2D static image-based alternative. Users are also 7x more likely to request a personalized microsite after interacting with the cinematic driving experience, opting to continue their path to purchase.

Affiliated Agency: ZeroLight, development/creative

Credits: Kimberly Ito, Vice President of Marketing, Mitsubishi Motors North America, Inc.

We Are All Cheese Heads by Carmichael Lynch for Frigo Cheese Heads

Frigo set out to target tweens to influence their parents to purchase Cheese Heads string cheese. The brand created the “We Are All Cheese Heads” campaign through customized influencer partnerships, prioritizing platforms and activations that celebrate tween individuality, including Snapchat, TikTok and Twitch. Frigo hit the metaverse with a Cheese Head NPC on Roblox. The campaign resulted in 331M+ impressions, contributing to 63% brand awareness in 2022. 81% of tweens reported they were inspired to ask their parents to buy Cheese Heads (Saputo 2022 study).

Affiliated Agency: Carmichael Lynch Relate

Credits: • Neil Goodspeed, Director of Media, Senior Partner, Carmichael Lynch • Tracy Krulich, Executive Media Director, Carmichael Lynch • Nellie Murray, Group Media Director, Carmichael Lynch • Katyn Plourde, Associate Media Director, Carmichael Lynch • Sarah Dybicz, Senior Media Planner, Carmichael Lynch • Emma Hanson, Assistant Media Planner, Carmichael Lynch • Sarah Scherbring, Managing Director, Carmichael Lynch • Andrea Serrian, Account Director, Carmichael Lynch • Hanna Madren, Senior Account Manager, Carmichael Lynch • Maria Pazos, Group Planning Director, Carmichael Lynch • Brianna Holmes, Senior Brand Planner, Carmichael Lynch • Samantha Liebhard, Senior Account Supervisor, Carmichael Lynch Relate • Ingrid Pfefferle, Senior Social Strategist, Carmichael Lynch • Jason Bottenus, Group Creative Director, Carmichael Lynch • Andrew Wetzel, Senior Designer, Carmichael Lynch • John Sokolowski, Senior Writer, Carmichael Lynch • Mandi Longtin, Project Management Supervisor, Carmichael Lynch • Henni Iwarsson, Executive Producer, Carmichael Lynch • David Cherrie, Vice President, Marketing & Innovation, Saputo Dairy • Nicole Austin, Marketing Manager, Retail Dairy, Saputo Dairy • Kelsey Gugliuzza, Senior Graphic Designer, Saputo Dairy

Interactive: Single Execution

SAYing is Believing by PadSquad, Davis Elen & SCTDA for Davis Elen and Southern California Toyota Dealers Association

PadSquad drove interest and consideration for the Tacoma, highlighting it in a category challenged by high prices, low inventory and strong competition. Featuring a first-of-its-kind, voice-activated creative in a rich media unit targeted to general-market, Hispanic and Asian audiences in the Los Angeles and San Diego areas, the campaign helped the Tacoma become the #2-selling model with a 4% increase in sales in the San Diego area, 395K total ad engagements and an 11.8% creative engagement rate.

Affiliated Agency: Davis Elen (media agency)

Credits: John Papadopoulos, Senior Vice President – Director of Media Strategy, Davis Elen Andrew Olkowski, Media Director – Planning & Data Analytics, Davis Elen Kristen Tucciarone, Media Director, Davis Elen Cloey Olkowski, Multicultural Digital Media Planner, Davis Elen Marielise Colavin, Vice President – Director of Integrated Media Services, Davis Elen Brian Banks, Vice President Media Strategy, Davis Elen David Cardenas, Digital Media Supervisor, Davis Elen Gerald Baluyot, Senior Digital Media Planner, Davis Elen Christine Saulsberry, Billing Coordinator, Davis Elen Samantha Swoger, Associate Media Director – Ad and Web Operations, Davis Elen Brett Bandow, Senior Vice President – Account Director, Davis Elen Jennifer Lin, Senior Vice President – Management Supervisor, Davis Elen Genevieve Gourdikian, Senior Account Executive, Davis Elen Jessica Romero, Account Executive, Davis Elen Keith Marion, Account Supervisor, Davis Elen Miranda Lahr, Account Supervisor, Davis Elen Joshua Reyes, Marketing Analyst, Davis Elen Cathy Collette, VP of Sales - West, PadSquad Brianna Medina, Sales Director, PadSquad Dan Yates, Senior Account Manager, PadSquad Ellen Outlaw, Campaign Manager, PadSquad Elynor Cruz, Creative Strategist, PadSquad Jennifer Gavin, SVP Creative & Ad Innovation, PadSquad Jose Then, Creative Ad Developer, PadSquad Abril Guzman, Creative QA Manager, PadSquad Michelle Bueno, Creative Designer, PadSquad Luz Rivera, Creative Designer, PadSquad Juan Villar, Creative Ad Developer, PadSquad Gimar Omarosking, Creative QA Manager, PadSquad Melissa Cuello, Creative Strategist, PadSquad Michael Cohen, Operation Manager, PadSquad

Campbell’s Homemade for the Holidays at Walmart by Campbell's/Breaktime Media/The Mars Agency for Campbell’s

A campaign by Breaktime Media and The Mars Agency showcased Campbell’s snack products as affordable, ideal holiday choices, featuring interactive, personalized content on holiday ideas, activities and recipes to generate awareness and engagement and drive retail sales at Walmart. Campbell’s snack brands saw incremental sales growth at Walmart, and most of the products saw double-digit sales lift year-over-year and double-digit lift in dollars year-over-year. Many outperformed their categories with double-digit growth for their group at Walmart.

Affiliated Agency: Breaktime Media, The Mars Agency, Ogury, Acorn Influence, Fandango Rewards

Credits: Caitlin Garrett, EVP, Client Services and Operations, Breaktime Media; Nancy Wolfe, Senior Client Service Manager, Breaktime Media; Chloe Chow, Lead Content Producer, Breaktime Media; Madyn Godfrey, Associate Content Producer, Breaktime Media; Emma Seraichick, Visual Design Lead, Breaktime Media; Abbie Henry, Visual Design Associate, Breaktime Media; Jenny Echeverri, Team Lead Digital Commerce & Omnishopper, Walmart, Inc., Campbell’s; Lindsey Campbell, Director, Customer Development, The Mars Agency; Jamie Baker, Manager, Customer Development, The Mars Agency; Abbie Nicholson, Manager, Sales, Acorn Influence; Drew Clemmons, Sales Director, CPG, Ogury; Lauren Burke, Regional Marketing Director, Americas, Ogury; Antoine Laurient, Regional Marketing Director, Americas, Ogury; Drew Childers, Head of CPG Sales, Ogury

M3GAN Chatbot by Addison Interactive for Universal Pictures

Universal Pictures created creepy conversations between generative chatbot M3GAN and her fans, resulting in 100K+ unique videos with fans using their own voices, over 330 bedtime stories, and dynamic exchanges in return visits. M3GAN delighted fans viewing the movie trailer or commenting on social posts by asking them to chat with her. Featuring natural language, shareable content and personalized branded media elements, the campaign resulted in more than 25M shared messages exchanged and generated 37 M3GAN clones in 15 markets, with 600K + personalized shareables.

Affiliated Agency: Addison Interactive (Creative & Digital Marketing Agency) - Chatbot Experience Architect, Creative & Interactive Producers, Copywriters, Animators, Developers; Amplify.ai - Chatbot Tech Platform

Credits: Alex Sanger, EVP, Digital Marketing, Universal Pictures Justin Pertschuk, SVP, Digital Marketing, Universal Pictures Dylan Bridges, VP, Digital Marketing, Universal Pictures Arnold Klein, Director, Digital Marketing, Universal Pictures Gianluca Lignola, Senior Publicist, Digital Marketing, Universal Pictures Tyler Streuter, Senior Manager, Digital Marketing, Universal Pictures Christina Chan, Manager, Digital Marketing, Universal Pictures Ryanna Jordanne Declines, Coordinator, Digital Marketing, Universal Pictures Kevin Kim, Coordinator, Digital Marketing, Universal Pictures Scott Addison Clay, Founder and CEO, Addison Interactive Sarah Reisert, COO, Addison Interactive Robert Nall, CTO, Addison Interactive Philippa Drewer, Head of Strategy, Addison Interactive Rodrigo Huerta, Lead Animator, Addison Interactive Alex Kasparian, Animator, Addison Interactive Sean Rowley, Animator, Addison Interactive Just A. Name, Developer, Addison Interactive Stefan Mayo, CRO, Amplify.ai Manoj Malhotra, CTO, Amplify.ai

Mobile Marketing

Stella & Chewy’s AR Selfies by Exverus Media for Stella & Chewy's

Looking to stand out in a crowded market, new raw food brand Stella & Chewy’s asked Exverus Media to create a media strategy to connect with its target audience of highly-devoted millennial pet parents. Exervus developed a new tool for pet connection with “Look of Raw Love” mobile AR pet selfies. To ensure it reached the right audience, the agency utilized its trade desk to specifically target active, optimistic millenial pet parents – gaining the brand 7% engagement, building 2 points in awareness, and establishing it as a category competitor.

Credits:

Tasha Day, VP Planning & Strategy, Exverus Media, Anna Elema, Media Director, Exverus Media, Tedi Todorova, Senior Media Planner, Exverus Media, Anna Acuna, Media Planner, Exverus Media, Gio Chao, Assistant Media Planner, Exverus Media, Sean Edwards, Associate Programmatic Director, Exverus Media, Lexi Semanskee, Sr. Programmatic Planner, Exverus Media
Aaron Silva, Associate Director of Ad Operations, Exverus Media, Jack Win, Head of Operations, Exverus Media, Talia Arnold, Managing Director, Exverus Media, William Durrant, President, Exverus Media

How VISA leveraged Ogury’s cookieless technology to engage users during the 2022 FIFA World Cup by Ogury for VISA

Visa turned to longtime ad-tech partner Ogury to promote its campaign to democratize mobile payments during the 2022 FIFA World Cup via its Personified Advertising technology – which utilizes persona categories and consumption destination to target desired consumers. Ogury honed in on platforms of high consumption to reach soccer aficionados, sports fans, and sports bettors by using foundational data enriched using surveys; semantic, delivery and performance data. The privacy-safe targeting tactics paid off, leading to a 93% viewability rate, and 78% video completion rate.

Affiliated Agency: Starcom - Media communications agency that is part of the Publicis Media group and was in charge of the VISA account

Credits: - Olivier Marty, Sales Managing Director France, Ogury - Fouad Hachani, Head of Digital Social Media and Brand Content, VISA

Bob Evans Mashed Cauliflower by InMarket for Bob Evans Farms

To promote its recently-launched Bob Evans Mashed Cauliflower, the brand partnered with InMarket to drive awareness with a target audience of past category and shoppers who frequent specific national grocery chains. Adapting InMarkets’ market and audience insights to provide real-time insights, highlight shifts in consumers visitations and purchasing behavior, they delivered media solutions across consumer stages, including an in-store component guiding customers to purchase with aisle directions, contributing to a 6.3% sales lift amounting to a $6.44 return on ad spend per customer.

Credits: Michael Della Penna, Chief Strategy Officer, InMarket Joe Intile, VP of Creative Services, InMarket Liam Beesley, Senior Rich Media Designer Todd Morris, CEO, InMarket Sue Picard, Executive Sales Director, InMarket Tong Fung, Director of Shopper Marketing & E-Commerce, Bob Evans Farms Greta Santori, Director, Client Leadership, The Mars Agency

Podcasts/Digital Audio

Halloween Screams by Goodby Silverstein & Partners for Xfinity

Internet provider Xfinity faces a new threat it calls internet cutting, with more than 50 million Americans now using their mobile phones as their only source of home internet. It worked with Goodby Silverstein & Partners to build a campaign that tapped people who live without home internet, visiting the stores of Xfinity’s mobile competitors and speaking with mobile-only internet customers who were asked them to share their frustrations in the form of real screams, which the agency recorded. The screams acted as honest reviews of the pitfalls of a mobile-only lifestyle and were turned into a 14-track haunted-house-style playlist that was broadcast to the world. The “Halloween Screams” playlist was targeted toward mobile-only users on SoundCloud and amplified by Xfinity’s social channels at peak spooky time—two weeks before Halloween.

Credits: Goodby Silverstein & Partners Chief Creative Officer / Partner: Margaret Johnson Executive Creative Director: Jim Elliott Creative Director: Jon Wolanske Creative Director: Jon Wyville Copywriter: Quynh Tran Art Director: Toan Mai Design Director: Ryan Self Designer: Pedro Zuccolini Director of Production: Jim Haight Executive Producer: Stephanie DeNatale Senior Producer: Lorraine Schreyer Sound Design: David Michel-Ruddy Motion Artist: Chad Ford Executive Group Account Director: Chad Bettor Account Director: Sam Carolan Account Manager: Anders Eddy Assistant Account Manager: Sophie Richards Deputy Brand Strategy Director: Kelly Evans-Pfeiffer Junior Brand Strategist: Lyniece Hill Deputy Director of Research Strategy: Jane Warren Communications Strategy Director: Maren Severtson Sr. Communications Strategist: Shneur Silverstein Director of Business Affairs: Judy Ybarra Senior Business Affairs Manager: Annie Holmgren Production Business Manager: Yelena Kompaneyets

FY23 Brand Campaign by The Shipyard for Visit SLO CAL

Central California-based Visit SLO CAL wanted to raise awareness of the region and make San Luis Obispo County as well-known as Southern and Northern California. In partnership with Pandora, The Shipyard crafted a full-funnel program to engage the target audience through music streaming and podcasts. The Station Generator on Pandora provided listeners an opportunity to engage with the brand by taking a custom quiz to determine their ideal SLO CAL mixtape. The project generated more than 14 million impressions. The responsive banner drove users to the Custom Quiz delivered nearly 37,000 clicks with a CTR of 0.51%. Quiz results showed a deeper audience connection to The Land of Laidback Grooves mixtape, with users spending 24-minutes listening. In-station SLO CAL content led users to click through to the SLO CAL website to learn more.

Credits: Beth Shaini – Group Media Director, The Shipyard Delaney Coughlin – Media Supervisor, The Shipyard Madison Toney – Junior Media Planner, The Shipyard Maureen Thielen – Account Supervisor, The Shipyard Avery Carlson – Account Coordinator, The Shipyard John Risser – Creative Director, The Shipyard Brendan Rice – Art Director, The Shipyard, Schuyler Vanden Bergh – Associate Creative Director and Copywriter, The Shipyard

Podcast to Purchase: Mattress Firm Drives 45% Lift in Incremental Sales Through Chasing Sleep Podcast by Mattress Firm, Spark Foundry, Affinity Solutions and iHeartMedia for Mattress Firm

When Mattress Firm sought a creative way to demonstrate its expertise in sleep, it turned to podcasts and Spark Foundry to create a branded series called “Chasing Sleep” with iHeartMedia’s Ruby content studio. The series focused on achieving good sleep. Season 1 had 8 episodes and featured everyday guests alongside sleep experts. Podcasts ran across iHeartMedia’s network, terrestrial radio, and socials. IHeartMedia created a partnership with Affinity Solutions to measure in-depth purchase behavior metrics. The campaign drove a 45% lift in incremental sales and achieved a 4X return on ad spend (ROAS). Secondly, season 1 of Chasing Sleep fell in the top 1% of new branded podcasts with over 162,000 downloads, increasing the average completion rate to 81%.

Affiliated Agency: Spark Foundry, advertising agency responsible for campaign and creative development and execution

Credits: Kate Richardson – SVP, Content (Spark Foundry) Lydian Vargas – Associate Director, Content (Spark Foundry) Natalie Ahern – Supervisor, Content (Spark Foundry) Andrea Obregon – Senior Associate, Content (Spark Foundry) Erin Hartigan – Senior Managing Editor, Sleep.com (Mattress Firm) Jefferson Burruss - Senior Director, Brand Strategy (Mattress Firm) Molly Socha – Executive Producer (iHeartMedia) David Shiffman – EVP, Research & Development (iHeartMedia) Keith Mounsey – VP, Research & Development (iHeartMedia) Shea Thornfield – VP, Retail (iHeartMedia) Sara Banek – Director, National Digital (iHeartMedia)

Programmatic

Patient Awareness by Mediahub for Merz Aesthetics / Xeomin

Merz Aesthetics wanted Xeomin to become the branded source for smoothing frown lines, so it worked with Mediahub to develop a campaign that relied on celebrities and influencers, such as Teyana Taylor and Christina Aguilera, to deliver this message. A personalized programmatic Dynamic Creative Optimization (DCO) campaign was created. In ran within a 20-minute drive time of all HCPs’ offices to reach patients who would go to their offices. Using GPS/IP, the ads dynamically changed based on the user’s location. They delivered 2.5x more impressions than goal, 10x more clicks than goal, and delivered strong results by driving new patients into the HCP offices. Xeomin has seen market share rise outpacing competitors, such as Botox. Since August 2022, the campaign has generated more than 1,300 earned media placements and more than thirteen billion earned impressions.

Affiliated Agency: Flashtalking

Credits: Jen Weiss, SVP, Group Media Director; Mediahub Susan Zirkle, Associate Media Director; Mediahub Melissa Alsup, Media Planner; Mediahub Phelan Pullen, SVP, Group Director, Programmatic; Mediahub Derek Welski, Director, Programmatic; Mediahub Bryan Palacios, Programmatic Trader, Programmatic; Mediahub Celina Garnett, Assistant Programmatic Trader, Programmatic; Mediahub Michael Basham, Manager, Ad Ops; Mediahub Carter Hodl, Assistant Specialist, Ad Ops; Mediahub Mollie Kane, Manager, Campaign Insights; Mediahub Daniel Guzman, Analyst, Campaign Insights;Mediahub

OANDA, Smarter Trading by Talon & OANDA for OANDA

Talon helped FX trading platform OANDA introduce its brand to new audiences through a programmatic digital OOH campaign, Smarter Trading. It targeted adults with a very high household income, investors who owned mutual funds, stocks, and bonds. Investors in two marketers were targeted, New York City, and Miami. The campaign ran on 5,066 DOOH screens across a mix of digital formats, environments, and venues, including Entertainment, Transit, Outdoor, Residential, Retail, Health & Beauty, and Office Buildings. The campaign generated 70% more website visits in the New York market. Consumers were 6.2X more likely to convert on the OANDA website and 2.3X more likely to visit the OANDA website based on the OOH exposure. Overall, there was nearly 22,925,000 that resulted from the campaign.

Affiliated Agency: N/A

Credits: Danielle Rind, Vice President, Digital Solutions, Talon Margarita Lois, Digital Solutions Director, Talon Lorraine Lampoutis, Client Director, Talon

Southern California McDonald's Sports Amplification by Teads | Davis Elen Advertising for McDonald's Operating Association of Southern California

McDonald's of Southern California and Teads partnered to increase the excitement of football game day with artificial intelligence technology. This partnership put a unique spin on the traditional sports experience and yielded high results. In a campaign aimed at extending game day moments beyond in-stadium fans, Teads and McDonalds leveraged AI-driven creatives and real-time data triggers to personalize app-exclusive offers tied to real-time sports performance. It drove 7% new app users. The engagement rate rose 40% compared with advertising benchmarks, showcasing the campaign's strong connection with the target audience.

Affiliated Agency: Davis Elen Advertising

Credits: Daniel Bustillo: Senior Account Executive, Teads Bryan Fonseca: Associate Vice President, Teads Morrison Conway: Head of Teads Studio, Teads Patricia Chambers: VP, Director of Media & Partnerships, Davis Elen Advertising Drew Olkowski: Media Director, Planning & Data Analytics, Davis Elen Advertising Nicole Lee: Associate Digital Media Director, Davis Elen Advertising Colby Daboul: Senior Digital Media Planner, Davis Elen Advertising Cloey Olkowski: Multicultural Digital Media Planner, Davis Elen Advertising Madison Affourtit: Integrated Planner, Davis Elen Advertising

Rich Display Media: Single Execution or Campaign

"Expand Your World" TrueX Unit by Quigley-Simpson for JPMorgan Chase -- The Marriott Bonvoy Boundless Card

The Marriott Bonvoy Boundless Card offered by JPMorgan Chase worked with Quigley-Simpson to build awareness. New cardmembers through rich media were offered one free night from four choices. The choice revealed a trip-related Marriott Bonvoy property and information about the stay. Users interacted an average of 2.9 times with the unit. The Scan Rate of the QR code was 5x higher than the benchmark average. The average time spent with the unit was 50 seconds. It also drove lift in upper and lower funnel measures, while increasing the brand awareness KPI by 17%.

Credits: Tom Daley, Senior Copywriter Jillian Harris, Associate Creative Director Rich Bess, Associate Creative Director Nicole Ellingson, Group Creative Director Sariah Dorbin, Executive Creative Director Melissa Cordero, Project Manager Marga Enriquez, Senior Account Executive Liz Foster, Senior Content Marketing Manager/Producer Taryn Nagata, Media Director Melissa Platero, Media Supervisor Tabitha Kim, Media Planner

Fake Brit Till You Make It by Infillion and OMD for VisitBritain

VisitBritain wanted to attract English-speaking U.S. tourists and challenge traditional stereotypes of the U.K., so it tapped Infillion to develop a rich media campaign to run across streaming video on desktop, mobile, and connected TV. Users could omit subsequent commercial breaks by committing to at least 30 seconds of interaction with the experience. The campaign used slang phrase, the name of the region of origin, and a definition. Users needed to verbally imitate phrases from different regions. The goal was to better understand and embrace the linguistic and cultural differences between various British regions.

Affiliated Agency: Pablo (creative agency), The Mill Experience (game development)

Credits: Pablo Harriet Knight, Managing Director, Pablo Alexandra Berridge, Business Director, Pablo Annie Tutty, Senior Account Manager, Pablo Lucy D’Urso, Account Manager, Pablo Amie Goldstein, Account Manager, Pablo Tim Snape, ECD, Pablo Jess Oudot, Creative Director, Pablo Matt Leach, Creative Director, Pablo Chris Turner, Planning Director, Pablo Oliver Eldridge, Planner, Pablo Demi Osman, Senior Project Manager, Pablo Tom Moxham, Head of Production, Pablo Clementine Beck, Senior Producer, Pablo Conrad Bird, Director, Campaigns & Marketing, Cabinet Office Andy Pike, Director of the GREAT Britain campaign, Great Tourism and VisitBritain Kate Taylor-Tett, Deputy Director of the GREAT Britain campaign, Great Tourism and VisitBritain Robin Johnson, Global Marketing Director, VisitBritain Emma Wilkinson, Head of GREAT Campaign, Great Tourism and VisitBritain Karen O’Sullivan, Senior Brand Manager, VisitBritain Jack Bryant, Brand Manager, VisitBritain Cáit Berry, Digital Marketing Manager, North America, Great Tourism and VisitBritain Alessandro Pula, Director of Experience, Europe, The Mill Experience Samira Abdelmalek, Senior Producer, The Mill Experience Ben Young, Executive Producer, The Mill Experience Claire Cook, Executive Producer, The Mill Experience Kevin Young, Creative Director, The Mill Experience Tom Geens, Director (Film Production) Jonas McQuiggin, Editor (Film Production) Michael Merritt, Producer (Film Production) Gabriele Mockute, AFX (Film Production) Sam Lewis-Wall, Sound, Virtual Sound Lai Yen Wong, Executive Director, Client Leadership, OMD New York Saswati Pal, Director, Integrated Media Planning, OMD New York Annie Kufel, Senior Associate, Digital Activation, OMD New York Allie Grady, Associate, Digital Activation, OMD New York Brian Cullen, VP Creative Strategy, Infillion Daniella Vivas, Account Manager, Infillion Mark Starzynski, Managing Director, Client Partnerships, Infillion Victoria Choe, Sr. Graphic Designer, Infillion Marcus Wilson, Producer, Infillion

The Globe and Mail / Land Rover Defender by The Globe and Mail for JLR – Land Rover Defender

The collaboration between The Globe and Mail, and Accenture created for the Land Rover Defender a 360-degree experience that integrated interactive hotspots into a campaign. The hotspots in the ad highlighted specific features about the car. The engagement was deployed across app and web platforms. For Land Rover, benefits included visual communication and seamless content integration that resonated with active content consumers.

Affiliated Agency: Accenture

Credits: Matt Ledger – Globe and Mail, Senior Graphic Designer Cari Wolsey – Globe and Mail, Brand Partnership Manager Guillermo Zinny, Account Supervisor, Accenture

Search Marketing: SEM Campaign

U.S. Air Force - Paid Search by GSD&M for U.S. Air Force

GSD&M used value-based bidding to drive application submissions for the U.S. Air Force, achieving an average ROAS of 516%. The search campaign also improved the effectiveness by driving a 28% increase in new contacts and an 11% decrease in cost per lead. The agency identified high-intent signal such as relevant career pages for an in-demand position versus an entry-level position. Floodlight tags were used to capture the signals. By weighting the value of certain actions, GSD&M informed the bid strategies to prioritize users more likely to complete mid-funnel and low-funnel conversion actions.

Affiliated Agency: N/A

Credits: Arthur Fuller, Paid Search Supervisor, GSD&M Joshua Han, Senior Paid Search Campaign Manager, GSD&M Deisy Velazquez, Associate Paid Search Campaign Manager, GSD&M Evan Walker, VP Digital, GSD&M Jennifer Depinet, Associate Media Director, GSD&M Bree Wiethorn, Media Director, GSD&M Dave Kersey, Chief Media Officer, GSD&M

DAC & Bridgestone: Navigating Post-Pandemic Marketing Challenges by DAC for Bridgestone

Bridgestone Retail Operations, with 2,200 U.S. retail locations, wanted to grow customer levels without increasing its marketing budget. DAC worked with the company to improve brand health, generate leads, and drive sales. The strategy balanced lead generation and sales on a reduced budget. Lead types were categorized and weighted based value, working with Google's Smart Bidding to scale campaigns. Collaboration with Google meant testing media mix. The results led to a 33% increase in online leads, 125% higher transactions, and 103% more revenue in comparison to projected SEM-only outcomes. It drove an additional $17.8 million in revenue with 16 ROI.

Affiliated Agency: Leo Burnett, Creative Agency

Credits: Felicia DelVecchio – VP of Media Vani Chopra – Director of Media August Wherry – Associate Director of Media Christopher Jugul – Manager, Media Sushrut Vyas – Manager, Media Saurabh Sharma – Sr Specialist, Media Maksym Steblina – Sr Specialist, Media Jace Martes – Specialist, Media Aakash Virmani – Specialist, Media

Wells Fargo New Checking Customer Acquisition by OMD USA for Wells Fargo

Wells Fargo focused on driving growth of new checking customers at the lowest cost per acquisition. The team started with a campaign structure overhaul, automated smart bidding strategies focusing on efficiency management, and forecasting weekly and monthly performance using paid search analysis based on regression models. The focus was on driving the highest engagement and most conversions. The paid search campaign achieved 39% lower cost per conversion, 21% lift in conversions, 40% lift in conversion rate, 47% lower CPCs. By optimizing the message and ad copy through testing multiple offers, the team drove higher message engagement including 43% CTRs.

Credits: Credits - Wells Fargo CSBB Search Media Team Lisa Fulks, SVP Media Director, Wells Fargo Carmen Sokol, Assistant VP, Digital Marketing, Wells Fargo Phil Chan, Assistant VP, Digital Marketing, Wells Fargo Lijo Joseph, Senior Digital Director, OMD USA Brandon Heller, Digital Director, OMD USA Theresa Hutchins, Digital Director, OMD USA Aisha Tahir, Digital Associate Director, OMD USA Samone Franklin, Digital Manager, OMD USA Sarah Bornstein, Digital Associate Manager, OMD USA Nicole Bolan, Senior Digital Associate, OMD USA Marissa Perez, Senior Digital Associate, OMD USA Alexandra Boundy, Senior Digital Associate, OMD USA Brian Lee, Marking Science Director, OMD USA Nayon Kim, Marketing Science Associate Manager, OMD USA AC Slamet, Marketing Science Associate, OMD USA

Search Marketing: SEO Campaign

Recovering from a major Google update. How UTI leveraged AI and content to reclaim critical search visibility. by NP Digital for Universal Technical Institute (UTI)

Universal Technical Institute, an accredited trade school, needed to increase search engine rankings after Google prioritize local “map-pack” results above the campus pages on UTI.edu. Search engine rankings had dropped--based on Google’s technical changes. Leveraging artificial intelligence, NP Digital curated relevant landmarks, things to do and directions. Prompts using ChatGPT identified cities surrounding the target market. The agency recaptured the lost organic search sessions and inquiries for programs in less than three months, returning to above pre-Google update levels. A focus on local results and associated pages lifted organic search inquires by more than 18% year-over year. Location and program pages hit the hardest saw session increases of 75% from their lowest levels in April of 2023.

Credits: Greg Peshek: Sr. Account Director, NP Digital Jeff Durante: Sr. SEO Strategist, NP Digital Matthew Lefebvre: Content Production Specialist, NP Digital Jon Lewis: VP of Brand & Content Strategy, UTI Bianca Hopper: Director of Digital Content, UTI Karen Belin: VP Data of Analytics & Insights, NP Digital Jackson Livanec: Technical DAI Strategist, NP Digital

DAC & Holland America Lines: A Cruise To Organic Performance by DAC for Holland America Lines

Holland America Lines faced challenges during the reopening of ports following the pandemic. HAL collaborated with DAC to Increase qualified organic traffic by developing a plan to improve page rankings, achieving a 10% year-over-year growth. The strategy included analysis and an audit to identify gaps in its website content. DAC then crafted non-branded keyword strategies and new website copy, as well as made adjustments to page structures, navigation to focus on destination-specific needs. The updates led to the ranking of an additional 5,000 non-brand keywords in just over two months. Lead form submissions rose 65% and revenue by 136%, compared to pre-pandemic. Organic traffic also saw impressive growth, with a YoY increase of 103% and a 54% increase in traffic compared to the same period in 2019.

Credits: Beatrix Kerwin: Sr. Director Client Service Nick Manfredo: Director Client Services Bill Franklin: Director SEO Dan Lauer: SEO Strategist Jessi Minneci: Senior Content Strategist

Rendering a leader in digital 3D solutions. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. by NP Digital for Adobe

The Adobe team wanted to position Substance 3D as the global authority in creative 3D solutions, so in late 2022 Adobe partnered with NP Digital to increase on-site relevancy for 3D queries, improve off-site page and brand authority, and enhance the technical page health for the entire Substance 3D site-section. The challenge, one year after launching on Adobe.com, the Substance 3D URLs did not meet non-brand organic search expectations. The Adobe team wanted to position Substance 3D as the global authority in creative 3D solutions and tasked NPD with Increasing their organic search conversions by 200%. The efforts contributed to a 395% increase in position 1-3 rankings and a 494% increase in non-branded search traffic coming from Google.

Credits: Jessica Pozantides: Group Account Director, NP Digital Sabrina Hill-Davis: Project Manager Matt Buehler: SEO Strategist, NP Digital Jared Gerling: SEO Strategist, NP Digital Scott Zimmerman: Associate Director of Technical SEO, NP Digital Becky McManus: Sr. SEO Strategist Catherine Michel: Sr. Content Lead, NP Digital Doug Messel: Sr. Content Writer, NP Digital Caryl Anne Crowne: Digital PR Manager, NP Digital Morgan Smith: Digital PR Lead, NP Digital Ella Okhlopkova: Sr. SEO Manager, Adobe Sharon Huang: Sr. Technical SEO Manager, Adobe Becky Ruden: Sr. Manager of Product Management , Adobe Stephen Clarke: Marketing Copywriter, Adobe Danh Tran: SEO Insights Manager, Adobe, Karen Belin: VP Data of Analytics & Insights, NP Digital
Jackson Livanec: Technical DAI Strategist, NP Digital 

Social Campaign Across Platforms

Making Every Day a Dark Wednesday for Netflix by Mediahub for Netflix

No one is safe from the scathing sarcasm of Wednesday Addams – not even the ads she appears in or the platforms those ads run on. This campaign gleefully spotlighted the character’s adolescent darkness in the shimmery world of fake authenticity. And it quadrupled social media accounts’ engagement rates. (We loved the high-impact out-of-home and print components, too.) Overall, it got 55 million earned impressions, making “Wednesday” the second most-viewed series ever on Netflix. Take it from Wednesday: Outcasts stand out.

Credits: Full Name: Michael Rossetti Job Title: Director, US Media, Series and Non-Fiction Company: Netflix Full Name: Isabella Kursman Neri Job Title: Manager, US Media, Series Company: Netflix Full Name: Laura Kelly Job Title: SVP Group Media Director Company: Mediahub Full Name: Sara Hilgendorf Job Title: VP Media Director Company: Mediahub Full Name: Vanessa Hughes Job Title: Associate Media Director Company: Mediahub Full Name: Peri Oppenheimer Job Title: Senior Media Planner Company: Mediahub Full Name: Skylar Britt Job Title: Media Planner Company: Mediahub Full Name: Laurel Boyd Job Title: Chief Global Creative Media Officer, R+D Lab Company: Mediahub Full Name: Simeon Edmunds Job Title: SVP Creative Director, R+D Lab Company: Mediahub Full Name: Alexis Westin Job Title: Associate Director, Creative Media, R+D Lab Company: Mediahub Full Name: Madison Brinser Job Title: Senior Media Creative, R+D Lab Company: Mediahub Full Name: Rhianna Jones Job Title: Senior Media Creative, R+D Lab Company: Mediahub Full Name: Brenda Barniga Job Title: Media Creative, R+D Lab Company: Mediahub Full Name: Larry Hester Job Title: Associate Media Creative, R+D Lab Company: Mediahub Full Name: Madee Lwin Job Title: Associate Media Creative, R+D Lab Company: Mediahub

 citizenM - Building Brand Awareness by VMLY&R for citizenM

 We Are All Cheese Heads by Carmichael Lynch for Frigo Cheese Heads

Social: Use of Single Platform

What's Up Tok? by Movement Strategy & Looney Tunes for Looney Tunes

To better acquaint Gen Z with the chaotic characters of Looney Tunes, the brand brought back the Acme Intern, But this time, they unleashed the smart-alecky kid on TikTok, allowing for plenty of wise-guy responses to the hundreds of posts starring Bugs Bunny, Yosemite Sam, Daffy Duck, Sylvester the Cat and more. It also showed viewers the Looney humans behind the handle, allowing the brand to speak directly with the audience. And with 1.87 million followers, it is already well ahead of goals.

Credits: Jason Michell, CEO, Movement Strategy Ly Nguyen SVP, Executive Creative Director, Movement Strategy Roland Parker, Associate Creative Director, Movement Strategy Tyne Oberlander, Senior Copywriter, Movement Strategy Patrick Adley, Art Director, Movement Strategy Cella Guzman, Designer, Movement Strategy Jake Moody, Content Strategist, Movement Strategy Sora Lee, Senior Data Strategist, Movement Strategy Diana Jannuzzi, Senior Strategy Director, Movement Strategy Kemy Acacia, Account Director, Movement Strategy Giang Luc, Associate Director, Project Manager, Movement Strategy Jordan Kreisberg, Project Manager, Movement Strategy Josh Hackbarth, SVP, Franchise - DC, Animation and NFT Commercial Development, Warner Bros. Discovery Ashley Woodall, Vice President Franchise Development, Animation, Warner Bros. Discovery Shawn Smith, Director of Public Relations, Warner Bros. Discovery

 New Balance x Snapchat’s AR Powered Gifting Concierge by Mediahub for New Balance

 The TikTok You Stay In by iProspect for Hilton

Best Tentpole Campaign

Own the Triangle by Goodby Silverstein & Partners for Doritos

Jumping off from the awareness that 83% of people associate triangles with Doritos, the campaign included OOH turning triangular buildings into Doritos. A Triangle Tracker Snapchat AR Lens allowed fans to turn triangles into Doritos. It drove 225 million Snapchat impressions and 30 million influencer impressions, resulting in over 4 million triangles scanned. The Doritos Super Bowl ad was named Gen Z’s favorite ad and helped drive a 4.1% lift in unit sales compared to the year prior.

Credits: Production: Masters & Savant EP: Roger Smythe Animation Director: Werner Burger Design & Animation: Albino Creations Sr Producer: Alise Antrobus Sr Producer: Justine Smollan Snapchat* (NEED REST OF TEAM) Senior Brand Strategist: Victoria Baldwin Hungry Man Director: Wayne McClammy Managing Director/Partner: Mino Jarjoura Head of Sales/Executive Producer: Dan Duffy Executive Producer/Producer: Rick Jarjoura Production Supervisor: Yuki Wakano Director of Photography: Dion Beebe Production Designer: Robb Buono Shakermaker President, Music, Entertainment & Culture: Emma Quigley Vice President, Music, Entertainment & Culture: Michael Monahan Direct Focus, Inc. President: Barry Rosen Elevel* (NEED REST OF TEAM or remove) Head of Production: Michael Damiani Producer: Josh Brown Engineer: Nicholas Dematteo Primal House Music Supervisor: Levon Brousallian Post Production: The Den Editorial Senior Editor: Christjan Jordan Editor: Matthew Hilber Additional Editor: Pieter Viljoen Additional Editor: Andrew Leggett Assistant Editor: Jake Swartz Assistant Editor: Nic Watkins Assistant Editor: Laurence Thrush Assistant Editor: Ramon de Souza Executive Producer: Jennifer Mersis Head of Production: Kristina Thoegersen Producer: Jessica Davis Producer: Gigi May Lime Studios Sound Design and Mix: Joel Waters Audio Assistant: Collin Thomas Associate Producer: Cassie Underwood Executive Producer: Susie Boyajan The Mill VFX Creative Director: Oliver Caiden VFX Supervisor: Oliver Caiden Executive Producer: Hillary Thomas Producer: Mari Suarez 2D Lead Artist: Oliver Caiden 3D Lead Artist: Graeme Trunbul 2D Artist: Andy Roberts, Piotr Bednarczyk, Dipansu Halder, Venkata Siva Kumar Mannepalli, Svilen Aynadzhiev, Gangadharam Raja, Pradeep Kumar Rawat, Ragesh Ramachandran, Pravin Shamrao Ingale, Vivek Gopalrao Tekale, Mahesh M S, Sandeep VS, Kunal Dilip Bendke/Md Munaam Gazzal, Sanket Suresh Mhatre, Sagar Adivarekar, Mayur Chandrakant Kothawade, G Maniraj, Akhil Mohan, Vishvajeet Kocharekar, Vilas Kailas Khiradkar, Sudhir Balaram Jadhav, Rohit Dinkar Kale, Riddhi Sinha, Nitin Yashwant Thorat, Hrushikesh Kadu, Bhushan Sanjay Tawade, Arulraj Giriraj, Anilkumar Chauhan, Amara Gokul Sainath, Aditya Shrikant Salunkhe, Putta Mahesh, Dhundappa Kallappa Pattan, Sikandar Shaikh, Sagar Dasgaonkar, Ajay S Kumbhar, Ashish Bhanage, Anuj Pathania 3D Artist: Graeme Turnbull, Yang Wu, Biswajit Tarafed, Aritra Kumar Sarkar, Deepa Thapa, Sriker Balakrishnan, Elangovan ganeshan, Vinita Pawar, Smijumon, Vishwanathan, Neelam Ulhas Terdalkar, Mahesh M S, Nandhakumar S, Balendra Prajapati, Nishant Kumar, Govardhan B, Naveen Srinivasan, Sunku Ayusha, Biswajit H, Madivadnamtamil Paridy R, Balendra Prajapati, Ashutosh Shivdas, Amir Mehdri Kazimi, Srikar Balakrishnan, S Anashwara, Megha Minish Mehta, Garima Yadav, Kiran Jitendra patel, Vishwajeet Sideshwar Nandagawle, Smijumon Viswanathan, Sushant Lavhande, Gorla Rakesh Finish Artist: Alex Postelnicu Matte Painting: Itai Muller, Henrik Holmberg Designers: Greg Park Motion Graphics: Tiffany Shen Project Manager: Abhinav Sharda Production Coordinator: Ekta Joshi Bangalore Associate Production Manager: Utkarsha Chittaranjan Wairkar Bangalore Production Coordinator: Vinita Pawar, Shubham Gajare, Mohit Bhomia Color Colorist: Paul Yacomo Color Producer: Denise Brown Color Assist: Jacob Suffern, Frederick Agyemang, Alexandra Makarenko Media: OMD Group Media Director, Integrated Media Planning: Kim Forrester Senior Director, Digital Activation: John Gibson Director, Digital Activation: Kelly Ward Associate Director, Integrated Media Planning: Josie Stadler Associate Director, Digital Activation: Molly Graham Manager, Integrated Media Planning: Claudia Lee Associate Manager, Digital Activation: Natalie Diclementi Senior Associate, Integrated Media Planning: Karen Daly Senior Associate, Digital Activation: Sydney Malkin Associate, Integrated Media Planning: Ava Albanese Associate, Digital Activation: Ainslee Harrison PR: Ketchum* (NEED TRIANGLE TRACKER KETCHUM TEAM) Vice President, Group Manager: Travis Culver Vice President: Brooke Brandenborg Managing Account Supervisor: Natalie Houck-Meloni Account Supervisor: Kelsey Kolisek Additional Companies: The Marketing Arm Vice President, Account Service: Lauren Sears Account Supervisor: Morgan Bridges Director, Digital Production: Monty Lack Director, Gaming: Sami Barnett Director, Consumer Strategy: Niko Pappas Creative Director: Mason Viera TMA’s Decentraland Development Partner: NYXL D3 Senior Associate Social Director: Erin (McCarthy) Higgins Social Strategist: Carson Bursey Motive Senior Vice President, Group Account Director: Hillary Miller Senior Vice President, Executive Creative Director: Chris Reinhard Senior Vice President, Executive Creative Director: Spencer Trierweiler Group Account Director: Jonathan Walan Account Supervisor: Alexandra Ridley Monsoon Entertainment Owner: Danielle Vadai Frito-Lay CEO FLNA: Steven Williams Chief Marketing Officer FLNA: Brett O'Brien SVP Brand Marketing, Frito-Lay – Stacy Taffet Doritos Senior Marketing Director – Caio Correa, Courtney Larson External Communications Senior Director – Dan Cohen Doritos Marketing Director – Robert Zmitrewicz, Briana Soria, Marlowe Williams External Communications Director – Ashley Capps Associate Manager, Brand Communications: Lindsey Smith Associate Social Director – Erin McCarthy Doritos Marketing Manager – Matthew Saegert, Katherine Guarino, McCallen Moser, Tyler Melville Director, Strategic Insights: Brodie Dunn Internal Communications Manager – Jillian Emens Senior Marketing Analyst – Jonny Goldenberg Social Strategist – Carson Bursey Community Manager – Kyle Davis Account Executive – Emily Rule Senior Director Media: Amanda Corral Senior Director TM/Legal: Jeanette Zimmer Senior Director Corporate Legal: Charlie Boehler

eyes.lips.face.sticky: e.l.f. Cosmetics Brings a Sticky Situation to Prime Time by Tinuiti for e.l.f. Beauty

The idea for e.l.f. 's first-ever TV spot (and the first-ever cosmetics campaign to air on Super Sunday) was borne from the TikTok community’s viral support for the primer, including 70 million posts featuring compliments for its unique “stickiness” and skin smoothing effect. Naming it green glue, e.l.f. found further inspiration from actress Jennifer Coolidge at the Golden Globes — when asked about her dream role, she answered, “I’ve always wanted to play a dolphin” which informed the spot’s premise.

Affiliated Agency: SHADOW, PR & Creative

Credits: Kory Marchisotto, CMO, e.l.f. Beauty Patrick O'Keefe, VP, Integrated Marketing Communications, e.l.f. Beauty Regine Fung, Senior Director, US & Global Paid Media, e.l.f. Beauty Meg Crowley, Senior Director Client Strategy, Tinuiti Megan Caputo, Group Director Client Strategy, Tinuiti Kaitlyn Caimano, Chief Investment Officer, Tinuiti Alex Rossi, Director, Client Strategy & Analytics, Tinuiti Alexis Romano, Client Strategy Senior Account Manager, Tinuiti Andrew Goldberg, Senior Integrated Media Strategist, Tinuiti Anthony Lamberto, Associate Director, Analytics & Insights, Tinuiti Bailee Switzer, Director, Affiliate, Tinuiti Brittney Klaas, Strategist, Tinuiti Cassidy Childs, Senior Manager, Media Strategy, Tinuiti Diana Lozano, Manager, Affiliate, Tinuiti Erinn Galella, Client Strategy Associate Account Director, Tinuiti Gabriela Jimenez, Strategist, Tinuiti Jonathan Lerner, Director, Client Strategy & Analytics, Tinuiti Justin Brier, Paid Search Specialist, Tinuiti Justin Maziarz, Director, Shoppable Media, Tinuiti Kaitlin Wilheim, Manager, Insights, Tinuiti Karly Biddle, Programmatic Specialist, Tinuiti Kellie Daley, SEO Senior Specialist, Tinuiti Kellie Daley, SEO Specialist, Tinuiti Lauren Andrew, Paid Search Senior Specialist, Tinuiti Lize Keefer, Senior Manager Paid Social, Tinuiti Matthew Andrashko, Vice President, Client Strategy & Analytics, Tinuiti Molly Hilt, SEO Associate, Tinuiti Paige Moradpour, Specialist, Paid Social, Tinuiti Pranav Gaddam, Senior Manager, Display, Tinuiti Rochelle Rotenberg, Director, Business Development, Tinuiti Taylor McCarthy, Paid Social Strategist, Tinuiti Tom Heppard, Associate Director, SEO, Tinuiti Tsveta Karuleva, Director, Paid Search Liza Suloti, Co-Founder & Chief Communications Officer, SHADOW Brittany Banion, Senior Director, Beauty, SHADOW Kiersten Popke, Strategy Director, SHADOW Rachael Ross, Director of Beauty, SHADOW Marlee Lehrhoff, Jr Account Executive, Beauty, SHADOW

Pvolve x Jennifer Aniston by Pvolve for Pvolve

The effort for start-up fitness brand Pvolve featuring actress Jennifer Aniston earned 2MM organic video views of the commercial on Instagram in just 24 hours and 18 billion earned media impressions from top outlets like People Magazine, Women’s Health, Vogue, among many others. While still in the market, the campaign launch has also yielded triple digital percentage growth in searches for the brand on Google and a ~1800% increase in clicks to Pvolve.com from organic social.

Affiliated Agency: 72andSunny - global creative agency. Current Global - public relations

Credits: Rachel Katzman, Founder, Pvolve Karina Kogan, CMO & CCO, Pvolve Julie Cartwright, President, Pvolve Jill Brand, Exec. Director of Brand, Pvolve Jaclyn Fried, Director of Partnerships, Pvolve Ali Esterly, Creative Director, Pvolve Ginny Urquhart, Art Director, Pvolve

Best Use of Video on Social Platforms

ACME Fools by Movement Strategy & Looney Tunes for Looney Tunes

To celebrate Warner Bros. 100th Anniversary, engage new audiences, and create a repeatable signature event, ACME Fools delivered 12 hours of crossover mayhem across social media, simultaneously celebrating and lampooning WB content as Looney Tunes characters revoice dozens of iconic moments from Harry Potter to The Notebook to Casablanca. The campaign was launched during April Fools' Day. The whopping success of their April 1st takeover extended to the rest of the month with reach and visibility that exceeded expectations.

Credits: Jason Michell, CEO, Movement Strategy Ly Nguyen SVP, Executive Creative Director, Movement Strategy Roland Parker, Associate Creative Director, Movement Strategy Tyne Oberlander, Senior Copywriter, Movement Strategy Patrick Adley, Art Director, Movement Strategy Cella Guzman, Designer, Movement Strategy Jake Moody, Content Strategist, Movement Strategy Sora Lee, Senior Data Strategist, Movement Strategy Diana Jannuzzi, Senior Strategy Director, Movement Strategy Kemy Acacia, Account Director, Movement Strategy Giang Luc, Associate Director, Project Manager, Movement Strategy Jordan Kreisberg, Project Manager, Movement Strategy Josh Hackbarth, SVP, Franchise - DC, Animation and NFT Commercial Development, Warner Bros. Discovery Ashley Woodall, Vice President Franchise Development, Animation, Warner Bros. Discovery Shawn Smith, Director of Public Relations, Warner Bros. Discovery

Wellow's “Wide Calf” Socks Launch by Function Growth for Wellow

Function Growth turned the launch of Wellow's wide calf socks into a multimedia, cross-platform social media event, emphasizing inclusivity. They utilized multimedia content—specifically, video—to convey the brand's commitment to inclusivity and diversity. They strategically distributed this rich content across multiple social platforms, including Facebook, TikTok, and YouTube. In addition to social media, a targeted email campaign further personalized their reach. Wide-calf socks accounted for 25% of Wellow’s total sales in just the first week post-launch and sold out within weeks.

Credits: Kyle Hoffman, Director of Growth Strategy, Function Growth Nadeem Manzoor, Director of Innovation & Analytics, Function Growth Aftab Ahmad, Creative Director, Function Growth Jacklyn Landers, Art Director, Function Growth Joanna Hernandez, Lifecycle Marketing Manager, Function Growth Lisa Paz, Performance Media Manager, Function Growth Aline Akiyama, CX Manager, Function Growth Salman Javed, Brand Director, Wellow

The United States of Automation by Insider Studios for AT&T Business and Hearts and Science

AT&T Business wanted to use custom content to engage business leaders and tell a business transformation story through a cultural lens, while also increasing unaided brand awareness among tech business decision-makers in healthcare, manufacturing, and transportation. Insider Studios — with support from Hearts & Science — developed “The United States of Automation,” a three-episode branded docuseries. Each video featured a different AT&T expert to provide insight and analysis. Episodes were posted on YouTube, LinkedIn, Facebook, and Instagram, and also included carousel posts on Instagram.

Affiliated Agency: Hearts and Science

Credits: Dan Murphy, VP of Insider Studios, Insider Kyle Brazzel, Senior Content Producer, Insider Studios, Insider (former employee) Becky Vinter, Director of Content, Insider Studios, Insider Erica Iacono, Editorial Director, Insider Studios, Insider David Marshall, Executive Creative Director, Insider Studios, Insider (former employee) Sarah Anthony, Senior Project Manager, Insider Studios, Insider Jaime Fallon, Art Director, Insider Studios, Insider Tyler Strods, Client Success Manager, Insider Tara Turtell Caizza, Assocate Director, Content, Hearts & Science Kaila Roti, Executive Director, Content, Hearts & Science Hannah Reens, Director, Content,Hearts & Science

Online Marketing Excellence by Industry Sector and Websites

Activism/Public Service: Corporate Responsibility or Non Profit

Understood.org Asks Parents to Be the Reason Neurodivergent Kids Thrive by Understood.org in partnership with Good Apple and The Sway Effect for Understood.org

Neurodivergent kids struggle and have a tougher time learning at school, and it doesn’t help that more than half have parents who shy away from disclosing their child's condition. This campaign appeals directly to those parents, inviting them to “Be the Reason.” Launched to coincide with Mental Health Awareness Month, this effort raised comprehension of learning differences among skeptical parents. Almost 25 million people watched the film, surpassing expectations by 154%. And the campaign drove more than 72,000 unique visitors to the landing page.

Affiliated Agency: The Sway Effect

Credits: Lia Joo, Director of Paid Media,Understood.org Alison Perris, Head of Integrated Marketing and Communications, Understood.org Diana Altieri, Account Director, Good Apple Madison Broome, Associate Media Director, Good Apple Jennifer Risi, Founder and President, The Sway Effect

 Limeades for Learning by SONIC Drive-In for SONIC Drive-In

 Little Big Lie by Duncan Channon for California Tobacco Prevention Program

Apparel/Fashion

Wellow's “Wide Calf” Socks Launch by Function Growth for Wellow

Function Growth's Wellow Wide Calf Socks campaign was well thought out, planned and executed; from noticing the need for inclusive sock wear, to showing real people using their product by collaborating with influencers on social media platforms. With the development of wide calf socks, Wellow catered directly to the underserved needs of a specific group of people. Function Growth's cross-departmental, inclusive approach not only solved a pressing product-fit issue but also significantly contributed to Wellow’s bottom line.. Body positivity, inclusivity and diversity were beautifully underscored in both the product development and the online marketing objectives.

Credits: Kyle Hoffman, Director of Growth Strategy, Function Growth Nadeem Manzoor, Director of Innovation & Analytics, Function Growth Aftab Ahmad, Creative Director, Function Growth Jacklyn Landers, Art Director, Function Growth Joanna Hernandez, Lifecycle Marketing Manager, Function Growth Lisa Paz, Performance Media Manager, Function Growth Aline Akiyama, CX Manager, Function Growth Salman Javed, Brand Director, Wellow

DAC & Brooks: Running The Road To Revenue by DAC for Brooks Running

Brooks Running hired DAC in March 2022 when the company's focus shifted to revenue growth and customer acquisition. They aimed to achieve two main objectives: - increase Brooksrunning.com revenue and growth during Cyber Week, and acquire new customers through paid search efforts. Strategy focused on capturing the primary audience, "Dedicated Runners," through in-market audience bid optimizations, and employing remarketing lists for search/shopping ads (RLSAs) to target valuable users who had visited the website before. It worked - DAC's efforts contributed to Brooks' most successful revenue year in its history:

Credits: Kaitlin Smith: Sr. Director Client Service Bhavin Prashad: Sr. Director Digital Media Ahmed Aden: Associate Director Digital Media Oliver Tani: Sr. Director SEO

Automotive: Campaign

License to Thrill by Nativo for Lexus

The Team One x Lexus campaign, developed in collaboration with Nativo, successfully reached a new target audience of adventurous and influential individuals interested in the IS 500 vehicle. The campaign achieved 10.2 million viewable impressions, with the audience spending 90% more time on the content compared to the benchmark. The clickthrough rate exceeded the benchmark by 37% and the campaign surpassed the cost per delivered traffic goal by 26%. The campaign reached the target audience and generated increased intent to purchase.

Affiliated Agency: Team One

Credits: Kristin Young, Account Director, Nativo Suzanne Sanchez, Senior Client Success Manager, Nativo Lizzie Blumenthal, Director of Content, Nativo Paul Thompson, Director of Media Solutions, Nativo Stacey Cho, Associate Media Director, Team One

“Queerty’s DRIVEN, presented by Nissan” by Q.Digital for Nissan

Q.Digital leveraged its queer culture and entertainment site “Queerty” to host a custom video series “Queerty DRIVEN, presented by Nissan,” featuring articles, interviews and photos of LGBTQ individuals driven to succeed. Results included: 33% and 31% brand lift, respectively, “Nissan is an Ally of the LGBTQ community” and 7% brand lift on respondents’ purchase Intent. The DRIVEN series peaked in February and March with two custom videos profiling Vanessa Parish of the Queer Food Foundation, and Orlando Soria of HGTV’s Build Me Up about their journeys of living authentic queer identities.

Affiliated Agency: Q.Digital

Credits: • Marisstella Marinkovic, VP-U.S. Chief Marketing Officer, Nissan • Yetunde Faparusi, Director-Brand Marketing & Performance, Nissan • Erich Marx, Director-Marketing Strategy & Content, Nissan • Lanae Jackson, Sr. Manager-Multicultural Marketing & Strategy, Nissan • Ty Webb, Sr. Manager-Brand Marketing, Nissan • Anvita Upadhyaya, Sr. Planner Brand Marketing, Nissan • Andrea Cano, Sr. Planner Multicultural Marketing & Strategy, Nissan • Tim Thom, Sr. Planner Marketing Media, Nissan • Scott Gatz, Founder and CEO, Q.Digital • Chris Bull, Co-Founder and Editorial Director, Q.Digital • Justin Garrett, CRO, Q.Digital • Joel Dantas-Shoemaker, VP Sales/Nissan client lead, Q.Digital • John Halbach, Director Video and Social, Q.Digital • Maria Tridas, Supervising Producer, Q.Digital • Kris Chesson, Brand Partnerships, Q.Digital

Honda DreamLab by Quantasy + Associates for Honda

The Honda DreamLab platform is a “creator studio” on Twitch featuring a range of lifestyle content inspired by car culture, from regularly scheduled live-streaming series to real-time chat interaction led by innovative and creative streamers. Honda is the first automaker with a Twitch channel dedicated to lifestyle content. DreamLab offers programming that appeals to viewers outside the gaming arena. The channel has been live since 2022 generating 6,800 followers. Season one produced 2.9 MM total views in just six episodic streams.

Credits: Will Campbell, CEO/CCO, Quantasy + Associates Melanie Williams, EVP, Head of Strategy, Quantasy + Associates Lateef Sarnor, SVP, Group Director, Quantasy + Associates Yamani Watkins, Executive Producer, Quantasy + Associates Lucy Wang, Creative Director, Quantasy + Associates Lauren Johnson, Account Director, Quantasy + Associates Trenton Foon, Art Director, Quantasy + Associates

Beauty/Cosmetics: Campaign

 Beauty on Your Own Terms by Mediahub for Merz Aesthetics / Xeomin

eyes.lips.face.sticky: e.l.f. Cosmetics Brings a Sticky Situation to Prime Time by Tinuiti for e.l.f. Beauty

This push for Power Grip Primer proves why fast-growing E.L.F. Beauty is so relevant. The campaign is a sticky cultural cocktail, combining a beloved actress (Jennifer Coolidge), a mainstream event (the Super Bowl) and an irresistible hashtag (#dolphinskin). E.L.F.’s first-ever TV spot – and the first cosmetic campaign to air during the Super Bowl – ranked an astonishing fifth place in total social media mentions and got 7 billion earned-media impressions. And it vaulted the product to No. 1 status, with a 68% increase in weekly sales.

Affiliated Agency: SHADOW, PR & Creative

Credits: Kory Marchisotto, CMO, e.l.f. Beauty Patrick O'Keefe, VP, Integrated Marketing Communications, e.l.f. Beauty Regine Fung, Senior Director, US & Global Paid Media, e.l.f. Beauty Meg Crowley, Senior Director Client Strategy, Tinuiti Megan Caputo, Group Director Client Strategy, Tinuiti Kaitlyn Caimano, Chief Investment Officer, Tinuiti Alex Rossi, Director, Client Strategy & Analytics, Tinuiti Alexis Romano, Client Strategy Senior Account Manager, Tinuiti Andrew Goldberg, Senior Integrated Media Strategist, Tinuiti Anthony Lamberto, Associate Director, Analytics & Insights, Tinuiti Bailee Switzer, Director, Affiliate, Tinuiti Brittney Klaas, Strategist, Tinuiti Cassidy Childs, Senior Manager, Media Strategy, Tinuiti Diana Lozano, Manager, Affiliate, Tinuiti Erinn Galella, Client Strategy Associate Account Director, Tinuiti Gabriela Jimenez, Strategist, Tinuiti Jonathan Lerner, Director, Client Strategy & Analytics, Tinuiti Justin Brier, Paid Search Specialist, Tinuiti Justin Maziarz, Director, Shoppable Media, Tinuiti Kaitlin Wilheim, Manager, Insights, Tinuiti Karly Biddle, Programmatic Specialist, Tinuiti Kellie Daley, SEO Senior Specialist, Tinuiti Kellie Daley, SEO Specialist, Tinuiti Lauren Andrew, Paid Search Senior Specialist, Tinuiti Lize Keefer, Senior Manager Paid Social, Tinuiti Matthew Andrashko, Vice President, Client Strategy & Analytics, Tinuiti Molly Hilt, SEO Associate, Tinuiti Paige Moradpour, Specialist, Paid Social, Tinuiti Pranav Gaddam, Senior Manager, Display, Tinuiti Rochelle Rotenberg, Director, Business Development, Tinuiti Taylor McCarthy, Paid Social Strategist, Tinuiti Tom Heppard, Associate Director, SEO, Tinuiti Tsveta Karuleva, Director, Paid Search Liza Suloti, Co-Founder & Chief Communications Officer, SHADOW Brittany Banion, Senior Director, Beauty, SHADOW Kiersten Popke, Strategy Director, SHADOW Rachael Ross, Director of Beauty, SHADOW Marlee Lehrhoff, Jr Account Executive, Beauty, SHADOW

 Shine On by Social House Inc for Half Magic Beauty

Beverage (alcoholic)

Programmatic Curation Delivers a Knockout for Proper No. Twelve and Havas by Audigent for Proper No. Twelve

UFC star Conor McGregor partnered with an Irish distiller to launch Proper No. Twelve in 2018. But in a competitive field, the brand needed to grow its customer base, those engaged with whiskey and McGregor. The answer: programmatic curation that utilized first-party data to reach a target audience at scale across premium publisher partner sites. Viewability filters boosted efficiency. The VCR (video completion rate) goal for the Proper No. Twelve campaign was 70%. The savvy curation approach delivered 82%. Cheers!

Affiliated Agency: Havas Media

Credits: Matt Stein, Supervisor, Programmatic Strategy, Havas Media

Your Cousin's Brighter Boston by Goodby Silverstein & Partners for Samuel Adams

Samuel Adams gave Boston Lager a taste makeover, hoping to appeal to new and established drinkers alike. But how could it relay that message? By turning Boston sarcasm on its head. Featuring Celtic Kevin Garnett and comic Lenny Clark, known for their trash talk, “A Bright Boston” spot made the famously argumentative citizens crazy friendly. The Super Bowl ad earned 3.9 billion national PR impressions, while the brand earned a 4% uptick in national awareness. Sending up the city’s reputation went down easy.

Credits: Client: Samuel Adams Brand: Boston Beer Company Spot Name: Sam Adams A Brighter Boston Agency: Goodby Silverstein & Partners Client Chief Marketing Officer: Lesya Lysyj Director of Marketing: Lauren Price Senior Brand Manager: Kelly Bivens Senior Integrated Communications Manager: Dave Wells Head of Communications: Dave Dececco Manager of Communications: Devon Savage Creative Director: Conor McMahon Agency Creative Creative Director: AJ Warren Creative Director: Brett Beaty Associate Creative Director: Sean Smith Associate Creative Director: Anthony DiMichele Art Director: Martha Jane Shafer Copywriter: Rich Forzano Account Services Managing Partner: Leslie Barrett Group Account Director: Michael Crain Account Director: Lauren Berry Account Manager: Nolan Solis Assistant Account Manager: Ray Nguyen Brand and Communication Strategy Partner, Head of Brand Strategy: Bonnie Wan Partner, Head of Communication Strategy: Christine Chen Group Brand Strategy Director: Ralph Paone Communication Strategy Director: Maren Severtson Junior Communication Strategist: Josh German Brand Strategist: Weston Borg Production Head of Production: Jim Haight Executive Producer: Matt Flaker Producer: Nick Goldsmith Director of Graphic Services: Jim King Business Affairs Director of Business Affairs: Judy Ybarra Sr. Business Affairs Manager: Chrissy Shearer Production Company Company Name: Biscuit Filmworks Production Company City: Los Angeles, CA Director:  Aaron Stoller Director of Photography: Jody Lee Lipes Executive Producer:  Holly Vega Producers: Kim Bradshaw & Mala Vasan Editorial Company Company Name: Arcade Edit Editing Company City: New York, NY Editor: Jeff Ferruzzo Assistant Editor: Dean Miyahira Executive Producer: Crissy DeSimone Senior Producer: Kirsten Thon-Webb Audio and Sound Design Company Company name: Lime Studios Sound Design Company City: Santa Monica, CA Sound Designers: Matt Miller Audio Engineer: Matt Miller Assistant Mixer: Ian Connie Executive Producer: Susie Boyajan Producer: Cassie Underwood Music: Len “Steal My Sunshine” Mix: Lime Studios VFX Company Company name: Timber Shoot Supervisor: n/a Head of Production: Ryan Dahlman Senior VFX Producer: n/a Color Grade: Tim Masick @ Company 3 VFX Lead Flame Artist: Chris DeCristo Flame Assistant: Adam Englander

Copalli Rum Website by WineGlass Marketing for Copal Tree Distillery LTD

The farm-to-flask rum company supports sustainable agriculture and employment for people in Punta Gorda, Belize. It also protects the rainforest and promotes biodiversity. To underscore Copali’s approach, the craft rum’s site is informative, beautifully designed and eclectic — detailing everything from cocktails to the ecosystem to the distilling process. Copali, which is actively involved in local health, education and conservation efforts, produces three different rums, made with just three ingredients. A commitment to community and premium rum proves its tagline: “Doing Good Tastes Delicious.”

Credits: Strategic Lead / WineGlass Marketing Gaynor Strachan Chun Group Creative Director / WineGlass Marketing Andrea Marke Design Supervisor / WineGlass Marketing Patrick Hurley Account Executive / WineGlass Marketing Alani Flores Carillo

Beverage (non-alcoholic)

How Jovē Made Waves in the Water Category by Exverus Media for Jovē Water

How does a new alkaline water compete against big names? Disruptive out-of-home ads helps. But the twist is a clever use of social media. By having influencers take the Jovē 30-Day Challenge, the brand scored its most valuable asset: street cred. The “Making Waves” work went from visibility to store purchase. Jovē registered a 12% to 32% sales lift across markets, a 2.1x brand awareness increase and a 2.2x lift in purchase intent. Now customers’ skin and its bottom line are glowing.

Credits:

Tasha Day, VP Planning & Strategy, Exverus Media, Ian Clark, Media Director, Exverus Media, Sarah Kehoe, Senior Planner, Exverus Media, Samantha Corcoran, Assistant Media Planner, Exverus Media, Sean Edwards, Associate Director of Programmatic Marketing, Exverus Media, Monique Jimenez, Performance Marketing Manager, Exverus Media, Alex Guardado, Paid Social Director, Exverus Media, Claire Cassidy, Social Planner, Exverus Media, Ryan Schuster, Associate Media Director of Search, Exverus Media, Aaron Silva, Associate Director of Ad Operations, Exverus Media, Jack Win, Head of Operations, Exverus Media, Talia Arnold, Managing Director, Exverus Media, William Durrant, President, Exverus Media

Folgers Shop A Vibe by PSOne for Folgers

Gen Z didn’t know Folgers coffee existed. The strategy: Folgers teamed with online retailer Gopuff and took its message to TikTok. A social-commerce activation introduced college-aged consumers to the brand — and Gopuff delivered Folgers products within 30 minutes! Five demographic influencers also participated in the “Starter Pack” video, featuring Folgers Black Silk K-Cups. When clicked, it linked to a pre-stocked Gopuff shopping cart. Folgers’ portfolio saw a 12% increase during the campaign — and 72% of buyers were under 30. Pour a cup of success.

Affiliated Agency: PSOne

Credits: Rebecca Keszkowski, Vice President, PSOne Tristen Sechi, Vice President, PSOne Emily Canan, Strategy Director, PSOne Jennifer Baldwin, Executive Vice President, Strategy Director, PSOne John Elliot, Senior Vice President, Commerce Lead, PSOne William Petty, Senior Account Director, Commerce, PSOne Magdalena Goss, Senior Associate Project Manager, PSOne Nikolay Ilchenko, Vice President Director, PSOne Yuri Lee, Groupe Client Lead, President, PSOne Jane Picarelli, Vice President, Account Director, PSOne Niketh Raghavan, Account Supervisor, PSOne Mike Daly, Account Executive, PSOne Sadie McMillan, Assistant Account Executive, PSOne Kim Davies, Creative Director, Art Director, PSOne Andy Verderosa, Creative Director, Copywriter, PSOne Arthur Germer, Senior Art Director, PSOne Sam Yim, Associate Director, Data & Analytics, PSOne Katie Balliew, Media Supervisor, PSOne Makenzie Perry, Media Supervisor, PSOne Ally Needham, Associate Director, Media Strategy, PSOne Amanda Hellrung, Senior Vice President, Media Strategy, PSOne Eric Goldberg, Vice President, Media Strategy, PSOne Ali Amarsy, Executive Vice President, Global Commerce Strategy Lead, PSOne Patrick Durkin, Senior Account Supervisor, Consumer Practice, PSOne Kevin Higley, Vice President, Digital Strategy, PSOne Melanie Blum, Vice President, Consumer Practice, PSOne Katherine Steuer, Associate Media Director, Enterprise Planning & Buying, PSOne Mariela Portillo, Senior Strategist, PSOne Jeff Bobick, Vice President, Director, Data & Analysis, PSOne Danielle Donnelly, Chief Strategy Officer, PSOne Colleen Hotchkiss, President, Executive Management, PSOne Illana Rankin, Executive Vice President, Strategy, PSOne

#ConquerwithCourage by Madison Turnt for Mountain Dew

Overcoming fears is tough. To celebrate the story of ordinary people conquering their fears, Mountain Dew launched a campaign in India to honor those honest about their vulnerabilities. The brand, which wanted to connect with urban India, celebrated authenticity and courage by kick-starting a digital-first campaign: 900 influencers shared their innermost fears. That allowed 2.5M people nationwide to share, too. The digital-first campaign garnered 11 billion views and endless online conversations. Mountain Dew democratized courage in the world’s largest democracy — and increased YOY sales 34%.

Credits: 1. Sravani Babu, Category Lead, PepsiCo India 2. Vineet Sharma, Category Director, PepsiCo India 3. Aman Malik, Vice President North, Madison Turnt 4. Rahul Jauhari, Managing Partner, Flibbr Consulting

Business-to-Business Campaigns

Don't Be Sorry, Call Ari by Park & Battery for Esquire Bank

Esquire Bank (NASDAQ: ESQ), which serves the financial needs of the legal industry, sought to turn traditional, referral-based BtoB marketing into technology-powered, hyper-personalized creative marketing. The institution did this with a robust content brand (LawyerIQ) and a campaign in the vein of Better Call Saul – “Don’t Be Sorry, Call Ari” (Ari Korbhaber is one of Esquire’s founders and a legal thought leader). The multiple physical and digital touchpoint effort resulted in driving 50% of Esquire’s new clients.

Credits: Ted Kohnen, CEO Michael Ruby, President & Chief Creative Officer Rebecca Falk, VP Client Services Daniel Santos, VP Creative Services Kristen Kremkau, Director of Content Jenny Truong, Senior Designer Matt Dignan, Head of Web Development Ricardo Weibezahn, Senior Video Artist Brianna Edwardson, Senior Account Manager

Rock Star by Workday for Workday

“You’re such a rock star!” Inside the halls of many organizations, this is unflinchingly high praise. Yet this term does make some flinch—“Real” rock stars. In its first-ever Super Bowl campaign, Workday partnered with iconic rockers to call out the corporate world for claiming their beloved moniker. After all, they’re the ones that really earned it - not “corporate types.” Workday’s ‘Rock Star’ concept took a simple universal insight - something said every day in every office - and disrupted the BtoB conversation.

Credits: Client - Workday Christine Cefalo, Former Chief Marketing Officer, Workday Pete Schlampp, Chief Marketing and Strategy Officer, Workday Gene Bordegaray, VP, Executive Creative Director Senior Director, Workday Erik Petersen, Senior Director, Brand and Advertising, Workday Jessica Cuebas, Global Advertising Lead, Workday Julie Schiappa, Sr. Global Brand and Advertising Manager, Workday Jole Simmons, Senior Art Director, Workday Joe Green, Creative Director, Workday Agency - Ogilvy Chris Beresford-Hill, President of Advertising & Chief Creative Officer, North America, Workday Lisa Bright, Chief Creative Officer, Workday Chris Turner, Executive Creative Director, Workday Christine Montaquila, Executive Creative Director, Workday Dave Loew, Executive Creative Director, Workday Hannah Daniel, Senior Copywriter, Workday Abigail Todd, Senior Art Director, Workday Dave Rolfe, Global Head of Production for WPP, Workday George Sholley, Head of Production Ogilvy North America, Workday Seng Rimpakone, Executive Producer, Workday Michael Freeman, Music Executive Producer, Workday Sarah Weinstein-Bacal, Senior Producer, Workday Jessica Nugent, Head of Production Services North America, Workday Heather Weissman, Director of Business Affairs, Workday Georgia Zalk, Associate Production Business Affairs, Workday Jared Gruner, Head of Strategy Ogilvy West, Workday Madeline Gore, Senior Strategist, Workday Dan La Russo, Group Managing Director, Workday Rachel Quimby, Account Supervisor, Workday Efren Gonzalez, Executive Director, Workday Production Company O Positive Director, Jim Jenkins, O Positive Executive Producer, Ralph Laucella, Marc Grill, O Positive DP, Jeff Cronenweth, O Positive Production Designer, Jason Edmonds, O Positive Costume Designer, Cherish Cullison, O Positive Editorial MackCut Ian McKenzie, Editor, Editorial Cooper McLane - Assistant Editor, Editorial Dylan Anderson - Producer, Editorial Gina Pagano - Executive Producer, Editorial Visual Effects and Conform Parliament Telecine Rare Medium Fergus McCall, Colorist, Telecine TJ Seiler - Assistant Colorist, Telecine Heath Raymond, Executive Producer, Telecine Music Elements Music Executive Creative Directors, Ian Dalsemer, J Bonilla, Dan Bewick, Andy Carroll, Elements Music Executive Creative Producer, Nick Maker, Elements Music Creative Producer, Habib Mourra, Elements Music Head of Production, Kristina Iwankiw, Elements Music Producer, Belle Newman, Elements Music Composer, Jesse Gnaedinger (via Bopper Music), Elements Music Additional Arrangement, Vincent Pedulla, Elements Music Sound Design and Mix Lime Studios LA Matt Miller, Sound Design and Mix, Lime Studios LA Ian Connie, Audio Assistant, Lime Studios LA Susie Boyajan, Executive Producer, Lime Studios LA

Embrace Volatility by VMLY&R for Crowe LLP

Crowe, an accounting, consulting and tech firm, launched its first brand campaign to increase awareness amongst C-Suite and business decision makers. While unable to outspend larger, more well-known competitors, Crowe set out to try to outsmart them, creating the Embrace Volatility campaign. The work was grounded in the reality that volatility is a perennial notion. Some of the greatest innovations stemmed from accidents or chaos. Thus Crowe works with stakeholders to Embrace Volatility and find ways to create positive outcomes.

Affiliated Agency: Strawberry Frog (Creative - Video and Digital)

Credits: Chris Goodman, Chief Marketing Officer, Crowe   Nancy Leibig, Director of Marketing Strategy, Crowe   Mark Dybicz, Creative Director, Crowe   Kara O’Neill, Head of Internal Agency, Crowe   Jennifer Kohl, Chief Connections Officer, VMLY&R   Theresa Ferrugio, Group Connections Director, VMLY&R   Eva Kuczynski, Connections Director, VMLY&R   Shirley Leong, Connections Supervisor, VMLY&R   Clare Foley, Connections Manger, VMLY&R   Kevin Kwan, Managing Director - Innovations and Data, VMLY&R

Consumer Packaged Goods

DAC & Newell Brand: Shifting the Mix to Improve Media Effectiveness and Audience Engagement by DAC for Newell Brands - Home Segment

DAC and Newell Brands’ Home Segment partnered on a mission to improve the ROI generated by its marketing efforts, concentrating on measurement throughout the funnel, from awareness to conversion and sales. Post pandemic, the home goods industry struggled to overcome record breaking sales benchmarks, and economic challenges presented by inflation increases, and inventory issues. Opportunities were identified to greatly improve efficiencies, and right-size audience targeting and the media mix accordingly, including forays into platforms like TikTok, and more effective influencer campaigns.

Credits: Emily Hennessey, Account Director, DAC Nicole Ares, Account Executive, DAC Melis Ciner, Senior Director, Digital Media Dan Thomas, Senior Director, Digital Media, DAC Marianna Miller, Assoicate Media Director, DAC Victoria Klinevich, Media Manager, DAC Gianna Mazzella, Media Coordinator, DAC Kuhan Puvanesasingham, Business Intelligence Director, DAC Bradly Dahdaly, Data Analyst, DAC Chetana Chaudhari, Data Analyst, DAC

We Are All Cheese Heads by Carmichael Lynch for Frigo Cheese Heads

“We Are All Cheese Heads” was a campaign built to celebrate tweens being who they are and snacking however they want as well as influence moms to purchase. Media partnerships allowed tweens to literally “Cheese Head” themselves with a custom Snapchat AR lens, showcased outrageous string cheese eating methods through TikTok custom creator content, launched a first-of-its-kind livestream Cheese Quest on Twitch and we joined them in the Roblox metaverse with a Cheese Heads NPC and the ultimate prize – a custom string cheese car!

Affiliated Agency: Carmichael Lynch Relate

Credits: • Neil Goodspeed, Director of Media, Senior Partner, Carmichael Lynch • Tracy Krulich, Executive Media Director, Carmichael Lynch • Nellie Murray, Group Media Director, Carmichael Lynch • Katyn Plourde, Associate Media Director, Carmichael Lynch • Sarah Dybicz, Senior Media Planner, Carmichael Lynch • Emma Hanson, Assistant Media Planner, Carmichael Lynch • Sarah Scherbring, Managing Director, Carmichael Lynch • Andrea Serrian, Account Director, Carmichael Lynch • Hanna Madren, Senior Account Manager, Carmichael Lynch • Maria Pazos, Group Planning Director, Carmichael Lynch • Brianna Holmes, Senior Brand Planner, Carmichael Lynch • Samantha Liebhard, Senior Account Supervisor, Carmichael Lynch Relate • Ingrid Pfefferle, Senior Social Strategist, Carmichael Lynch • Jason Bottenus, Group Creative Director, Carmichael Lynch • Andrew Wetzel, Senior Designer, Carmichael Lynch • John Sokolowski, Senior Writer, Carmichael Lynch • Mandi Longtin, Project Management Supervisor, Carmichael Lynch • Henni Iwarsson, Executive Producer, Carmichael Lynch • David Cherrie, Vice President, Marketing & Innovation, Saputo Dairy • Nicole Austin, Marketing Manager, Retail Dairy, Saputo Dairy • Kelsey Gugliuzza, Senior Graphic Designer, Saputo Dairy

Kimberly-Clark’s Huggies® Brand, VMLY&R Commerce & Blis - Huggies Plus at Costco & “Nominate a Healthcare Hero” campaign by Blis, Kimberly Clark for Kimberly-Clark’s Huggies® Brand

Huggies® Plus tasked its agency (VMLY&R Commerce) and partner (Blis) with supporting Huggies® Plus at Costco – with a particular focus on reaching new parents in high-birth rate markets and reaching Hispanic audiences. Huggies also wanted to launch an initiative focusing on healthcare workers. Huggies® Plus wanted to recognize these heroes-in-scrubs with its “Project Hug - Nominate a Healthcare Hero” program, where Huggies® Plus gave Costco shoppers the chance to nominate those healthcare workers who helped them the most throughout their birth and/or pregnancy journey.

Affiliated Agency: VMLY&R Commerce

Credits: Rebecca Dixon, VMLY&R Commerce | Account Supervisor Jamie Connell, VMLY&R Commerce | Account Supervisor Lori Adler, Blis | Executive Director Julie Ray, Kimberly Clark | Brand Manager, Omnichannel Marketing Mandy Cengiz, Blis | Senior Technical Account Manager

Entertainment: Games/Music/TV/Other

Even in the Madness of March by Critical Mass & BBDO LA for AT&T

AT&T’s March Madness campaign generated over 2 billion impressions as the brand spread spokesperson Lilly onto multiple platforms. In one spot, Zooey Deschanel replaced Lilly as she went to the tournament. Digital spots featured Lilly in the stands, videos popped up on bracket pages, real-time dynamic videos featured Lilly, and more. The campaign resulted in 33% higher click-through rates than with the 2022 tourney, 125% more online buzz, 84% more likely to search for the brand, and 200% more likely to talk about it.

Credits: Agencies: Critical Mass & BBDO LA Critical Mass Chief Creative Officer: Val Carlson Executive Creative Director: Frank Dattalo Executive Creative Director: Christiaan Welzel Creative Director: James Leal-Valias Creative Director: Minor LeBlond Associate Creative Director: Carl Lukasewich Associate Creative Director: Chantal Miyagishima Associate Creative Director: Lin Oosterhoff Copy Lead: Lauren Barrett Sr. Art Director: Stephanie Gerbino Art Director: William McKeown Copywriter: Michelle Alig Designer: Dean Alari Designer: Caroline Hoang Designer: Jackson Reed Executive Producer: Sydney Woodman Senior Producer: Tommy Costello Senior Producer: Cale McArthur Associate Producer: Marinna Breda Music & Sound Director: Kirill Telichev Senior Sound Artist: Dary Barclay Senior Sound Artist: Christopher Vail Strategy Director: Joanna Mathews EVP, Client Partner: Stacia Parseghian Senior Account Director: Austin Tatum Account Director: Frankie Martin Account Coordinator: Austin Kaplan Director, Sponsorships and Experiential Marketing Jamie Kerr Lead Manager Sponsorships and Experiential Marketing Andrea Jones BBDO Chief Creative Officer Matt Miller Executive Creative Director Ash Tavassoli Executive Creative Director Rafael Gonzaga Creative Director Kate Catalinac Creative Director Corinne Goode Creative Director Banks Noel Copywriter Mitch Gage Art Director Daniel Shapiro EVP Group Executive Producer Julie Collins VP Executive Producer Andrew Tucci President BBDO LA & Global Client Lead Rachel Nairn Managing Director Julien Lemoine EVP Account Director Laura Perrizo Head of Strategy Tim Millar SVP Group Strategy Director Kaleen Ogden Senior Communications Planner Larry Hill Media: Agency Hearts & Science Production Company: Hungry Man Director Hank Perlman Editorial: Arcade Edit Editors: Greg Scruton, Geoff Hounsell, Laura Sanford and Mitch Mitchell VFX: Framestore Graphics: LVLY Music and Sound: Lime

House of the Dragon US Launch by Hearts & Science for HBO Max

To launch “Wednesday,” Netflix used the “Addams Family” character’s twisted personality in a marketing blitz. “Wednesday” created over 150 memes and copy for nine popular social media accounts, resulting in 4X average engagement rate. Out-of-home -- including transit shelters, coffee cup sleeves, bathroom mirrors and QSR trays -- generated 11 million impressions. Print ads on launch day (also the day before Thanksgiving) touted ”Black Wednesday…deals to die for.” The overall campaign garnered 55 million earned impressions, with “Wednesday” becoming Netflix’s second most viewed series ever.

Credits: Hearts & Science HBO Max

Making Every Day a Dark Wednesday for Netflix by Mediahub for Netflix

To garner viewers for its “Game of Thrones” prequel, House of the Dragon” -- including fans disappointed by the original’s ending -- HBO Max’s marketing included platform-specific content on Twitter, Snap, TikTok, DuoLingo, IHeartRadio and gaming’s Championship League of Legends, plus OOH in NYC and L.A, Live Nation concert tie-ins. and outreach by sister Warner Bros. properties. Results: a record 10 million viewers on premiere date, crashing HBO Max’s app, the fastest first week growth in HBO’s history, and a 23% quarterly spike in subscriptions.

Credits: Full Name: Michael Rossetti Job Title: Director, US Media, Series and Non-Fiction Company: Netflix Full Name: Isabella Kursman Neri Job Title: Manager, US Media, Series Company: Netflix Full Name: Laura Kelly Job Title: SVP Group Media Director Company: Mediahub Full Name: Sara Hilgendorf Job Title: VP Media Director Company: Mediahub Full Name: Vanessa Hughes Job Title: Associate Media Director Company: Mediahub Full Name: Peri Oppenheimer Job Title: Senior Media Planner Company: Mediahub Full Name: Skylar Britt Job Title: Media Planner Company: Mediahub Full Name: Laurel Boyd Job Title: Chief Global Creative Media Officer, R+D Lab Company: Mediahub Full Name: Simeon Edmunds Job Title: SVP Creative Director, R+D Lab Company: Mediahub Full Name: Alexis Westin Job Title: Associate Director, Creative Media, R+D Lab Company: Mediahub Full Name: Madison Brinser Job Title: Senior Media Creative, R+D Lab Company: Mediahub Full Name: Rhianna Jones Job Title: Senior Media Creative, R+D Lab Company: Mediahub Full Name: Brenda Barniga Job Title: Media Creative, R+D Lab Company: Mediahub Full Name: Larry Hester Job Title: Associate Media Creative, R+D Lab Company: Mediahub Full Name: Madee Lwin Job Title: Associate Media Creative, R+D Lab Company: Mediahub

Pharma/Health/Wellness: Campaign

Enfamil 2022 – From EDH Content Partnership to creating Trust in a crisis by Hearts & Science for Reckitt - Enfamil

In a category with little perceived difference between products, how do you drive preference? And what happens when a national baby formula shortage throws the whole category into crisis? Enfamil not only needed to drive customers to their own brands, they also needed to rebuild trust in the entire category. In partnership and through customized expert-to-parent, parent-to-parent, and community-based communications, Enfamil was able to educate parents about Enfamil’s best-in-class formula offering resulting in an 8% uptick in moms who say they prefer the brand.

Affiliated Agency: Everyday Health

Credits: o Alexia Polachek, Associate Director of Content & Creativity, Hearts & Science o Kathryn Meier, Senior Director of Content & Creativity, Hearts & Science o Candice Sham, Director of Strategy, Hearts & Science o Jenna Masseroni, Senior Director of Strategy, Hearts & Science o Olivia Ghiz, Supervisor of Search, Hearts & Science o Mendy Basch, Senior Director of Paid Search & SEO, Hearts & Science o Mara Behar, Associate Director at Content Collective, Omnicom Media Group o Lauren Hosein, Director of Digital Activation, Hearts & Science o Murelle Farmer, Sales Director, Everyday Health o Josh Cierski, Team Lead of Consumer & Medical Media, Enfamil o Kanchan Sayers, Associate Brand Manager, Enfamil o Logan Warye, Brand Manager, Enfamil

No Time to Wait by Bristol-Myers Squibb-Pfizer Alliance, Carat & iProspect, Heartbeat, Publicis North America, Real Chemistry for Bristol-Myers Squibb-Pfizer Alliance

The campaign’s goal was to raise awareness of Atrial Fibrillation symptoms and motivate people experiencing them to act. The effort introduced a relatable and authentic celebrity role model, basketball legend Kareem Abdul-Jabbar. The result was 1.8 million site visits achieved within the first 2 months of the campaign, 75 million digital impressions of Kareem’s story, significantly outpacing expectations, 8 interviews resulting in 38 pieces of media coverage and more than 740 million impressions, 8.6 million impressions across Kareem and corporate social channels.

Credits: Kristen Suozzo, ELIQUIS Consumer Marketing Lead, Bristol-Myers Squibb Jeff Fayer, ELIQUIS Consumer Marketing Lead, Pfizer Tara Gill, US Consumer Engagement and Channel Planning Lead, Bristol-Myers Squibb Damon Tutulic, Associate Director, Digital Engagement and Channel Planning, Bristol-Myers Squibb Christine Ryan, Consumer Director, Omnichannel Lead, Pfizer John Grunstein, Production Manager, Bristol-Myers Squibb Courtney Cruz, Director, Media, Pfizer Kimberly Romagnola, EVP, Relationship Lead, Heartbeat Katie Wade, VP, Group Account Director, Heartbeat Stephanie Robinson, Account Director, Heartbeat Bonnie Kane, EVP, Managing Director, Publicis Lauren Washington, VP, Account Director, Publicis Alex Denney, Account Supervisor, Publicis Kate Murphy, Account Executive, Publicis Andy Mathurin, Creative Director, Art, Heartbeat Pia Padukone, Creative Director, Copy, Heartbeat Melissa Haertsch, Manager, Editorial, Heartbeat Rawle Stoute, Manager, Editorial, Heartbeat David Kincaid, Director, Production, Heartbeat Brittany Nelson, Director, Production, Heartbeat Kaija Barrow, Producer, Heartbeat Rick Leech, Director, Strategy, Heartbeat Sima Iofina, VP, Strategy, Heartbeat James Talerico, President, Heartbeat Chris Whaites, SVP, Group Creative Director, Heartbeat Todd Samberg, SVP, Strategy Director, Publicis Groupe Alan Braunstein, SVP Creative Director, Copy, Publicis Groupe Marwan Khuri, VP, Creative Director, Art, Publicis Kaplan Thaler Erika Lutz, VP Director, Strategy & Design, Carat USA Lauren Garbe, Associate Director, Strategy & Design, Carat USA Alana Rockland, Managing Director, Media and Engagement, Real Chemistry Ashley Cohen, Director, Media and Engagement, Real Chemistry Mike Butler, Vice President, Entertainment and Influencer Marketing, Real Chemistry Sam Jones, Associate Director, Entertainment and Influencer Marketing, Real Chemistry Jewel Bush, Vice President, Health Equity & Justice, Real Chemistry Jennie Szink, Associate Director, Social, Real Chemistry Melissa Garvin, Senior Group Director, Real Chemistry Tessa Kurman Ali, Account Director, Real Chemistry Janna Swerdloff, Senior Account Manager, Real Chemistry Darcy Adler, Account Manager, Real Chemistry Danielle Rockower, Account Manager, Real Chemistry Julia DiGennaro, Assistant Account Manager, Real Chemistry

#It’sYourCall by Apollo Partners for National Abortion Federation

Quirk Creative CEO Meryl Draper posted a call for agencies to form a coalition to provide pro-bono work to pro-choice organization National Abortion Federation. Her LinkedIn post prompted 34 professionals across 15 organizations to come forward, offering service ranging from SEO support to website redesign to media planning. Apollo Partners crafted a media plan for #ItsYourCall. The campaign spotlighted women – including actress, comedian, writer, and activist Kathy Najimy – as they shared the rationale behind their decisions. #ItsYourCall aired across digital, connected TV, radio and OOH.

Credits: Apollo Partners - Secured donated media placements for the campaign to air on CTV + digital Burns Entertainment - Enlisted and managed Kathy Najimy’s involvement with the campaign Mophonics - Scored the music for the campaign video Obviously - Managed social influencer activation for the campaign Thread Creative - Developed the campaign’s overarching messaging

QSR/Fast Casual/Delivery

Roku, DoorDash and Wendy’s Commerce+ and Shoppable TV Ads Campaign by Roku for DoorDash (partner), Wendy’s (client/advertiser)

Wendy’s was the first to partner with Roku and DoorDash to pioneer their Shoppable TV Ads. Wendy’s and DoorDash sought to break through with new and existing customers in ways that would boost top-of-funnel metrics while also driving repeat orders. To achieve these they ran a five-week promotional offer using a combination of Roku’s home screen native ads with interactive video. Wendy's was able to leverage Roku interactive ad units to distribute unique consumer offers available for real-time redemption and fulfillment via DoorDash.

Affiliated Agency: Spark Foundry

Credits: Declan Kavanagh: Sr. Account Executive, Roku Katelyn Hynes: Product Marketing Manager, Strategic Partnerships, Roku Zack Krantz: Sr. Strategic Partnerships Manager, Roku Melanie Kaufman: Sr. Manager, Strategic Initiatives, Roku Marley Doyle, Senior Manager, Enterprise Ad Sales, DoorDash Felix Rivera, Senior Manager, Marketing Technology, DoorDash Kate Cona, Senior Manager, Partner Management, DoorDash Chris Retalick, Senior Manager, Ads Strategy, DoorDash BryAnn Roth, Manager, Strategic Brand Communications, Wendy’s Lindsay Carolla, Media Manager, Wendy’s

Limeades for Learning by SONIC Drive-In for SONIC Drive-In

SONIC Drive-In donates a portion of every drink purchase back to support local public schools through the brand’s Limeades for Learning initiative. In recent years, the program had become stagnant, and SONIC knew it was time for a revamp in 2022. Through $1.5 million donation funding teacher-submitted classroom requests on DonorsChoose, sponsoring the Scripps National Spelling Bee, and teaming with Sheryl Lee Ralph, SONIC created an impactful campaign that drove buzz, purchase intent and sign-ups to SONIC’s exclusive rewards program for educators, Teachers’ Circle.

Affiliated Agency: MSL, Signal Theory, IME, Biddable

Credits: Brent Reams, PR Manager, SONIC Drive-In

DAC & Cici's Pizza - Gaining Visibility, Brand Loyalty, and Revenue Through Local SEO by DAC for Cici's Pizza

Met with a variety of challenges post pandemic, Cicis Pizza and DAC partnered to take on the effort of rebuilding brand and customer loyalty. Upon examination, it was found that vast opportunities existed to regain and surpass previous levels of traffic and brand affinity by focusing on customer experience, content, SEO, local presence management, and reputation management. DAC and Cicis created a strategy to attack these challenges head on, while propelling the brand beyond previous levels reached in non-paid traffic, visibility, reputation, and customer satisfaction.

Credits: Gina Fiocchi, Group Account Director, DAC Gemma Gibson, Account Director, DAC Damian Denobrega, Senior Director, Creative Services, DAC Lorraine Edora, Graphic Designer, DAC Karen Thul, Digital Copywriter, DAC Isrene Shao, UX/UI Designer, DAC Phil Britton, Director, Solutions Development, DAC Alina Dmello, Digital Producer, DAC David Ortega, Web Developer, DAC Tobias Saravia, Web Developer, DAC Matias Del Real, Application Developer, DAC Mariano Labollita, Web Developer, DAC Evelyn Xiong, Senior Quality Assurance Analyst, DAC Anne Marie Pavaloi, Senior Quality Assurance Analyst, DAC Mohandas Nair, Quality Assurance Analyst, DAC Alex Hernandez, SEO Strategist, DAC Kelly Dougherty, Account Manager, DAC Jessi Minneci, Senior Content Strategist, DAC Lauren Levin-Roth, Account Manager, DAC

Retail/E-Commerce

Four-Star Food & Tech...at a Gas Station? Kum & Go 2022 by Exverus Media for Kum & Go

This impressive repositioning is wonderfully comprehensive, making Kum & Go the gas station of the future. Between the effective use of a new app, dramatically upgraded menus and ads running in seven types of digital media, it’s end to “Sad” convenience store food won over its Gen Z target audience. Average weekly sales in the first ten weeks of the campaign were 157% higher than pre-campaign, and store visits doubled within two days. And its out-of-home ads drove a 37% lift in in-store visitors.

Affiliated Agency: BrandOpus - global branding agency

Credits:

Tasha Day, VP Planning & Strategy, Exverus Media, Georgia Schreiner, Associate Media Director, Exverus Media, Wes Condray-Wright, Senior Planner, Exverus Media, Marlee Thompson, Media Planner, Exverus Media, Samantha Corcoran, Assistant Media Planner, Exverus Media, Sean Edwards, Associate Director of Programmatic Marketing, Exverus Media, Dominic Masi, Paid Social Planner, Exverus Media, Qinyu Zhao, Associate Media Analyst, Exverus Media, Aaron Silva, Associate Director of Ad Operations, Exverus Media, Jack Win, Head of Operations, Exverus Media, Talia Arnold, Managing Director, Exverus Media, William Durrant, President, Exverus Media

 Mastercard & Amazon Live ‘She Runs This’ Campaign by Carat for Mastercard

Technology: Hardware or Web Services

AT&T Business x The Washington Post 5G Collaboration by Hearts & Science for AT&T Business

Many US business leaders didn’t fully understand how 5G could benefit their operations. AT&T Business engaged The Washington Post in a partnership, outfitting The Post’s newsroom with 5G capabilities and effectively turning The Post into a use case of 5G for business. Experimental editorial pieces and custom content were developed and highlighted key 5G takeaways. Multi-format custom storytelling pieces took audiences deeper and delved into 5G’s impact on journalism and AT&T’s priority industries. The collaboration resulted in lifts in all key KPIs for AT&T Business.

Affiliated Agency: The Washington Post

Credits: Tara Caiazza Hearts and Science Associate Director, Content & Partnerships Hannah Reens Hearts and Science Director, Content & Partnerships Kaila Roti Hearts and Science Executive Director, Content & Partnerships Emily Moomey Hearts and Science Supervisor, Content & Partnerships Madeline Fittz Hearts and Science Associate Director, Strategy Sabrina Balboni Hearts and Science Supervisor, Strategy Maria Hussain Hearts and Science Associate Director, Investment Pam Amir Hearts and Science Executive Director, Planning Christopher Stanger Hearts and Science Client Lead, CEO Lindsay Aleo The Washington Post Director, Tech & B2B Partnerships Scottie Lynch The Washington Post Program Manager Nicole Lipman The Washington Post Program Manager Ben Paltiel The Washington Post Senior Creative Lead Danielle Saunders The Washington Post Production Manager Jennifer Brennan The Washington Post Creative Director Hélène Estèves The Washington Post Senior Producer Jill Putney The Washington Post Design Lead Samantha Becker The Washington Post Designer Ryan Egan The Washington Post Client Service Manager Derrica Lane The Washington Post Director, Product Marketing Kaleigh Mountain The Washington Post Account Executive Michelle Aman AT&T Director, Business & Corporate Media Eisaiah Engel AT&T Lead Manager, Marketing Alicia Joseph AT&T Director, Marketing Scott Klatskin AT&T AVP, Business & Corporate Media Pat Heeter AT&T AVP, Marketing Alicia Dietsch Hearts and Science SVP, Business Marketing Trae Watlington BBDO Tori Reed BBDO Account Director Niki Lohr BBDO Account Supervisor

Launch of the OnePlus 11(5G) by OnePlus and mSix&Partners for OnePlus

For the launch of smartphone challenger brand OnePlus 115G, insights around consumer behavior, device usage and phone upgrade timelines were used to identify an audience gray space with the highest intending audiences. From restructuring the search program to developing the company’s paid-media influencer strategy to social executions, the brand met consumers where they were across OLV, OOH, CTV, social, and search. Launch-day sales were up 1,297% versus the phone’s predecessor. YoY sales across the OnePlus line are up over 200% to date in 2023.

Credits: -- Jay Liu, Head of Marketing – North America, OnePlus -- Hannah Law, Senior Marketing Manager, OnePlus -- Etienne DeLisle, Managing Director, mSix&Partners -- Jessie Pollack, Senior Director Planning, mSix&Partners -- Maureen Krol , Global Group Director, mSix&Partners -- Elisa Silva, Partner, Managing Director, 3Headed Monster -- Chris Lee, Strategy Director, 3Headed Monster

Fitbit Premium Welcome Series by Havas CX for Fitbit

The Premium Welcome Series is a global email campaign to onboard new users of the Fitbit Premium subscription service. The goal of the email series is to educate users on Premium features, drive engagement and increase retention. Emailed users were 2.4% more likely to renew their Premium subscription. Compared to the previous version of the Premium Welcome Series, the campaign resulted in 88.9% higher click-thru rate, 49.9% higher open rate, 25.9% higher click-to-open rate and 14.8% higher user of Premium features within the series.

Affiliated Agency: N/A

Credits: Micky Osterman (Group Account Director, Havas CX) Breanna McGurk (Account Supervisor, Havas CX) Sarah Nelson-Balonis (Associate Creative Director – Art, Havas CX) Jessica Pfanner (Senior Art Director, Havas CX) Brigid Carney (Copywriter, Havas CX) Scott Ustus (Associate Director, Front-End Developer, Havas CX) Michael Odibo (Senior QA Analyst)

Travel/Tourism Campaigns

HVCB Dynamic Island Pre-Trip Email Trigger by Zeta Global for Hawaii Visitors & Convention Bureau

Hawai’i may be a bucket list destination, but the Hawai’i Visitors and Convention Bureau wanted to create a value-added experience for travelers. That meant specificity, making each island distinct, customized with information and attractions that inspired further engagement and the chance to plan that special getaway. Excitement was produced by tailored emails that promoted must-see, must-do features on each island, prior to travel. The welcoming tone, beach-inspired designs spoke volumes. The open rate hit 80.3% and clickthrough rates reached 32.6%. Aloha!

Credits: KRIS GEIST, Executive CD, Zeta Global; CHRISTINE CUCUZZA, Global Creative Director, Zeta Global; KIERAN GRANT, Art Director, Zeta Global; MARIE SCHULTZ, Senior Copywriter, Zeta Global; AMY LEE, Traffic Manager, Zeta Global; KEVIN BOYLE, Account Director, Zeta Global; MATTHEW FRICK, Account Manager, Zeta Global

citizenM 2022 Brand Awareness Campaign by VMLY&R for citizenM Hotels

The hybrid-luxe hotel chain citizenM wanted to increase visibility for the traveler devoted to sustainability, affordability and tech. Cheeky ads on social, streaming audio, digital OOH and social sent that message — and delivered a 2% increase in brand awareness. Mobile copy, such as “the hotel other hotels dream of” and “welcome to the hotel your hotel wished it was,” upped its cool quotient. The sassy positioning booked success: a 79% lift in ad recall on paid social and a 70% favorable impression after ad exposures.

Affiliated Agency: Kessels Kramer – citizenM creative development; VMLY&R Commerce – Managed Paid Social

Credits: Fabrizio di Martino, Director of Marketing & Ecommerce, citizenM Theresa Ferrugio, Group Director, Paid Media, VMLY&R Michael Castellanos, Director, Paid Media; VMLY&R Monica Miguel, Connections Manager, VMLY&R Tara Ezer, GroupM Christine Yimin Qiu, Group Director Business Development, VMLY&R, Jennifer Kohl, Chief Connections Officer, VMLY&R

TourRadar x Contiki: Black Friday Sale Campaign by TourRadar for Contiki / TourRadar

TourRadar's collaborated with Contiki tours to jump-start bookings before Black Friday and Cyber Sale. The goal was attracting travelers aged 18-35 to European multi-day adventures. The campaign took a three-tiered approach: contest giveaway, awareness phase and conversion. The big pull was landing pages showcasing novel experiences and diverse cultures. Having fun and embracing the new scored! The campaign garnered 2 million impressions and bookings for Contiki’s tours surged 174% compared to the previous year. Transformative travel satisfied customers and Contiki’s bottom line.

Credits: Nika Petauer, Digital Marketing Specialist, TourRadar Anne Mundle, Digital Marketing Manager, TourRadar Patricia Bergler, Head of Marketing Solutions, TourRadar Talita Telma Stöckle, Senior Marketing Designer, TourRadar Marcel Kukovec, Video Specialist, TourRadar Felipe Rosen, Content Specialist, TourRadar Giulia Verzeletti, Email Marketing & Automation Specialist, TourRadar Tereza Fuchsova, Email Marketing & Automation Specialist, TourRadar Julia Brenner, Country Specialist, TourRadar Raffaele Murgia, Digital Marketing Specialist, TourRadar