Jonny Silberman
Anheuser-Busch InBev Director of Innovation & StrategyMeet Jonny at:
Keynote Interview: The Rise of The New Machine
Date/Time: 10:00 AM
Is marketing tech replacing, even subsuming, the ad tech stacks that preceded them? Mediapost’s Online spin columnist and industry veteran contends that the rise of marketing tech signals brands shifting focus from media outcomes to business outcomes. We ask Anheuser-Busch InBev Digital Brand Manager Jonny Silberman about how he is building a mar tech stack and what outcomes he expects from it.