Brian Stoller

Mindshare Leader Digital Strategy - Managing Partner

As the leader of digital strategy for Mindshare North America, Brian is charged with managing a team of digital experts who develop and execute rich online campaigns that incorporate cutting-edge media solutions. In this role he draws upon his background in digital marketing and emerging media to oversee strategy for clients like LG, SAP, CVS and the Museum of Modern Art.
Brian has a long tenure with Mindshare and WPP. He took his recent post in the New York office after moving from Mindshare Asia Pacific where he was responsible for the agency’s expanding digital capabilities across 16 markets. Before taking a brief leave of absence from Mindshare in 2005 to serve as vice president of marketing for mobile advertising agency Third Screen Media, he worked as international director of digital marketing on the American Express team. Previously he spent several years with OgilvyOne in New York and Beijing developing campaigns for a roster of clients including IBM, Motorola and Sheraton Hotels.
Having worked and studied in Asia for more than five years, Brian is fluent in Mandarin Chinese. He has been published in the International Journal of Mobile Advertising and frequently speaks at industry events.

Meet Brian at:

TV Squared: Programming the Second Screen
Date/Time: 11:30 AM

When the TV goes on, tablets light up. A new 21st Century prime time behavior across America is both a threat and an opportunity to the signature medium of the last century. TV programmers and advertisers either can capture this new dual-screen multi-tasking behavior to enhance engagement with their content, or they can lose their precious TV audiences to distraction. The game is on. Social TV is but one early tactic for capturing this energy. But every network and cable brand, along with a gold rush of third parties, are experimenting with ways of using the new device to deepen the TV experience but also get that feedback and interactive loop with users that ITV long promised but never delivered. The TV providers and their advertisers tell us how they plan make tablets a plus rather than a minus in the new equation of TV squared.

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