Scott Rosenberg

Umami Co-Founder & CEO

Scott Rosenberg is CEO and Co-Founder of Umami, a venture-backed NYC startup whose synchronous companion TV platform delivers rich interactive content to consumers as they watch TV, while dramatically simplifying the process for programmers to create companion TV experiences. Scott has spent his career at the intersection of TV and technology with leadership roles in engineering, product and sales. Prior to Umami, Scott was VP of Advanced Advertising at Gemstar-TV Guide (acquired by Rovi), where he led sales and strategy for their interactive TV advertising business.

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TV Squared: Programming the Second Screen
Date/Time: 11:30 AM

When the TV goes on, tablets light up. A new 21st Century prime time behavior across America is both a threat and an opportunity to the signature medium of the last century. TV programmers and advertisers either can capture this new dual-screen multi-tasking behavior to enhance engagement with their content, or they can lose their precious TV audiences to distraction. The game is on. Social TV is but one early tactic for capturing this energy. But every network and cable brand, along with a gold rush of third parties, are experimenting with ways of using the new device to deepen the TV experience but also get that feedback and interactive loop with users that ITV long promised but never delivered. The TV providers and their advertisers tell us how they plan make tablets a plus rather than a minus in the new equation of TV squared.

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