Todd Gordon

MAGNA GLOBAL Executive Vice President, Managing Director, US

Todd Gordon is Executive Vice President, Managing Director, US, at MAGNA GLOBAL, leading all US negotiations on behalf of IPG agencies including Initiative, UM, BPN, Mediahub, Deutsch, and Hill Holiday, with clients including Chrysler, Amazon, USAA, and Sony. A creative thinker who consistently delivers fully integrated solutions for clients, Todd has spent much of his career working on ‘challenger brands,’ which require agencies to be smarter, faster, more innovative and more creative with their budget. This work has prepared him to overcome challenges posed by the current economic condition through active efforts to expand the agency’s definition of TV by including broader video offerings including place based video, cinema video, professionally produced on-line video and Video On-Demand (VOD) etc. 

Todd is a key leader in helping MAGNA GLOBAL execute its vision of using data created via best-in-class marketplace and audience intelligence, to make faster decisions, and execute with greater precision, efficiency, and effectiveness.

Previously SVP, Managing Director of National Broadcast at IPG Mediabrands’ Initiative, Todd has taken the lead in developing best practices and enhancing systems for the Initiative National Broadcast group including the transition from DDS to Mediabank. Prior to joining Initiative, Todd spent nine years at Mediacom, where he was one of four people leading National Broadcast negotiations, responsible for the Diageo, Volkswagen & Audi, AVIS/Budget, Staples, ConAgra, Michelin and Realogy accounts.

 

Meet Todd at:

Panel: How Does Advanced TV Add Up?
Date/Time: 11:45 AM
As TV buying moves way beyond traditional techniques and relies on much more complex inputs and platforms, so too will the metrics. Who is measuring what? Which metrics and data vendors are emerging as important players in the advanced TV space. What do the numbers mean when compared to traditional metrics or even to other digital platforms?

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