Michael Bolognaone2one Media President
Michael Bologna is the President of one2one Media, a highly specialized, independent entity that offers agencies and advertisers a turnkey solution to addressable video.
Bolonga is a founding employee of one2one Media that launched in 2017.
He is credited for creating and scaling addressable video capabilities with Multichannel Video Programming Distributors (MVPDs) for advertisers interested in reaching specific audiences at the household level.
Bologna has two decades of television experience working with more than 200 brands and successfully growing innovation and technology in the television marketplace.
Prior to one2one Media, Bologna, launched MODI Media – GroupM’s Advance Television business unit.
As President of MODI Media, Bologna specialized in the strategy, implementation and analysis of multiple advanced video disciplines including Addressable TV, Hyper-local TV, Interactive TV and Digital Distribution.
Earlier in his career, Bologna was Managing Partner, Director of Emerging Communications at GroupM. His primary role was to assist in the development of marketing and advertising applications for GroupM clients across all advanced television platforms.
Bologna was featured on Television Week’s Hot List as one of the top 10 players in TV.
He currently serves on multiple industry committees and advisory boards including the Interactive Advertising Board (iAB) and Video Advertising Board (VAB).
He lives in Stamford, CT with his wife, Jessica and French Bulldog, Josey.
Meet Michael at:
Presentation: The Benefits and Challenges of a Programmatic Television Ecosystem
Date/Time: 11:15 AM Is “programmatic TV” really the inevitable (or preferred) end result of ad automation’s relentless march? What stands to be gained and what lost? And Is this next step in programmatic a solution in search of a problem?