Jonathan BokorMediaVest SVP, Director of Advanced Media
Jonathan is MediaVest’s subject matter expert on advanced media, which includes addressable TV, programmatic TV, OTT and VOD. Prior to MediaVest he was the General Manager, iTV Solutions at Canoe Ventures, where he led Canoe's iTV business and held P&L responsibility for Canoe's portfolio of iTV solutions. Prior to Canoe, Jonathan was Vice President of Business Development at Tandberg Television, a division of Ericsson, where he was responsible for Tandberg’s content and advertising solutions. Prior to Tandberg Television, Jonathan was Senior Director of Business Development and Sales for Walt Disney Internet Group. Jonathan holds a B.A. in Economics from the University of Michigan and a J.D. from the University of Pennsylvania.
Meet Jonathan at:
Avails: The State Of Next Gen Inventory
Date/Time: 9:15 AM Whether you want to buy households via addressable set top boxes or people and content via automated programmatic platforms, there remains confusion in the market over the state of the advanced TV market itself. What inventory really is available from what providers and over which platforms?What are the national and local avails? How will service providrrs How are planners and buyers embracing programmatic platforms and addressable advertising to satisfy different goals? How do managed services and self-service differ? Where is pricing relative to traditional buys? And where do they expect the most growth in coming years?