David CampanelliHorizon Media Co-Chief Investment Officer
David is a 20 year industry veteran and a homegrown Horizon talent. He is in charge of all of Horizon’s National TV and premium Digital Video buying. Dave has rich expertise maximizing large linear TV buys to drive results across Horizon’s client base, including GEICO, Sprint, Weight Watchers, Burger King, Corona, LG, Little Caesars, Capital One and others
David has spearheaded Horizon’s “Video Buying” approach, breaking down the walls between traditional TV and digital video buying, resulting in innovative client deals. Also, he has established and oversees Horizon’s sports buying unit, which has become one of the largest sports spenders in the industry.
Additionally, David created and leads Horizon Advanced, a dedicated team focusing on advanced TV and how data can impact linear and OTT video buying.
David has already garnered some of the industry’s top honors, including winning a CableFax“Sweet 16” award and the MediaweekAll-Star Award in the National TV category.
Meet David at:
Keynote Interview: Reinventing TV
Date/Time: 10:00 AM
One of the largest independent media agencies in the market, Horizon and its Director of National Broadcast David Campanelli argue that advanced TV is the future of the medium. They recently formed a specialty HorizonAdvanced practice that integrates advanced, addressable and programmatic buying into the national television activation team. Campanelli discusses how these techniques and technologies are changing the landscape.
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