Monica C Smith

Marketsmith, Inc. Founder

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Avails: The State Of Next Gen Inventory
Date/Time: 9:15 AM
Whether you want to buy households via addressable set top boxes or people and content via automated programmatic platforms, there remains confusion in the market over the state of the advanced TV market itself. What inventory really is available from what providers and over which platforms?What are the national and local avails? How will service providrrs How are planners and buyers embracing programmatic platforms and addressable advertising to satisfy different goals? How do managed services and self-service differ? Where is pricing relative to traditional buys? And where do they expect the most growth in coming years?

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