Steven FeldmanAOL Platforms Senior Director, ONE TV
Steven is currently Senior Director on AOL's ONE TV Platform. In this role, Steven oversees Strategy and Client Relationships for the ONE TV Platform, helping bring advanced TV solutions to the media landscape by leveraging technology, data and measurement.
Most recently, Steven was SVP Insights, Innovation and Integration at Mediavest on the Walmart account. In this role, he not only lead Innovation for Walmart, but also oversaw use of data for the purposes of creating smarter, insight driven Media Plans delivering sales based results. Additionally, Steven served as SVP Planning for the Walmart team, leading all National media planning efforts, including both Online and Offline overseeing a large dedicated team.
Prior to Walmart, Steven was SVP, Client Business Partner on the Verizon FiOS account at UM, overseeing all digital media planning and buying, including a team of 20 members.
Prior to FiOS, Steven was the Planning lead for the MasterCard business at UM including both US and Global responsibilities for all media types, and lead the creation of a unified cross-channel planning team evolving from former traditional and digital teams.
Prior to Mastercard, Steven oversaw planning for the Bing account at UM-San Francisco, where he supervised planning and buying for all media types. On Bing,Steven oversaw the creation of a unique planning process where all media plans were tied to specific business KPI's through advanced econometric analysis, the goal being to predict campaign performance against actual business KPI's rather than traditional media outputs like Reach/Frequency.
Steven is a seasoned media professional, with many years of experience. This includes a unique combination of both strategic planning, buying and analytics across all media types including Digital, Mobile, TV, Radio, Print, Cinema, OOH and Emerging. He has worked on many blue chip brands such as Walmart, Verizon, Microsoft, Coca Cola, MasterCard, and Converse.
Meet Steven at:
Avails: The State Of Next Gen Inventory
Date/Time: 9:15 AM Whether you want to buy households via addressable set top boxes or people and content via automated programmatic platforms, there remains confusion in the market over the state of the advanced TV market itself. What inventory really is available from what providers and over which platforms?What are the national and local avails? How will service providrrs How are planners and buyers embracing programmatic platforms and addressable advertising to satisfy different goals? How do managed services and self-service differ? Where is pricing relative to traditional buys? And where do they expect the most growth in coming years?