Nadia HarrisonSenior Partner, Group Planning Director, Maxus9:15 AM Sept. 28, 2016 Presentation: Nair Reaps the Rewards of Video and Influencer Marketing

Nadia Harrison is a skilled media strategist with over 13 years of integrated communications planning experience spanning beauty, personal care, pharmaceutical, beverage and finance categories in the US and South Africa.  In her current role at Maxus Global, she oversees Church & Dwight’s women’s health & personal care brands (including but not limited to First Response, Nair and Batiste).  She focuses on building cohesive media strategies that bring brands to life in online and offline channels, concentrating on influencers to connect with young females.  Prior to Maxus, Nadia worked at Mindshare on the American Express account and at Starcom MediaVest Group on a variety of blue chip clients:  Avon Products, Kraft Foods, Procter & Gamble and The Coca Cola Company.  She is a graduate of the E.W Scripps School of Journalism at Ohio University.

Robyn SafranGroup Brand Manager, Nair9:15 AM Sept. 28, 2016 Presentation: Nair Reaps the Rewards of Video and Influencer Marketing

Robyn Safran is Group Brand Manager for Church & Dwight’s portfolio of beauty and personal care brands including, Nair™, Batiste™ and ARM & HAMMER™ Simply Saline™.  She has a breadth of experience in leveraging consumer insights into action-oriented strategies, focused most recently on understanding and marketing to Millennials.  Under her leadership, Nair™ has achieved record share and is now perceived as a modern beauty brand – though it remains a significant part of the brand’s heritage, gone are the days of “Nair for Short Shorts”!  Prior to her current role, Robyn worked at Kraft Foods and General Mills and agency-side as an Assistant Media Director across CPG clients, Procter & Gamble, Johnson & Johnson and Unilever.  She is a graduate of Kellogg School of Management at Northwestern University and the University of Pennsylvania.