New digital players -- Google's YouTube, Yahoo, AOL and others want to rush the TV upfront line with TV-like presentations. But traditional upfront and scatter markets continue to let broadcast and cable networks work their magic. Internet video usage continues to mean more opportunity -- and more concern -- for traditional TV content owners. Yet big screen media value for marketers and TV networks keeps growing. At the same time, Nielsen keeps promising one-source measurement combining for TV and digital viewing. Where are the new tipping points?

After Detroit’s recovery and with imports revving up, Madison Avenue’s leading category is booming. From integration with digital and social media to branded entertainment to groundbreaking sports sponsorships, automakers are ushering in some of the most innovative tactics on TV. With its diverse portfolio of brands and target audiences, Chrysler Group stands at the forefront. Get a picture of the road ahead from one of the industry’s most-respected marketing executives.

Cable networks’ surge can be traced to Steve Koonin's realization that original programming would drive value long term. The emphasis began with the 2005 launch of “The Closer” on TNT and will continue this summer with the re-launch of “Dallas.” On comedy-focused TBS, Koonin -- President of Turner Entertainment Networks -- cut an innovative deal with Tyler Perry and brought in Conan O’Brien. In this Q&A session, we'll address: how well do TNT and TBS offer alternatives to broadcast networks; the state of reality TV (TNT is experimenting and truTV is a leader); efforts to make TV Everywhere an industry standard; opportunities that exist in a multi-screen world; and how Koonin got Larry Hagman to come back to TV.

The decades-long emphasis on targeting viewers based on age and gender may be losing relevance. There’s a movement to focus on behavioral targeting -- the need to reach consumers who are likely to make a purchase. Looking to cut down on advertiser waste, there’s a push to employ “buyometric portraits” and “single source” systems. What are the possibilities -- and how quickly will the industry get on board?

Leading network marketing executives in genres from pop culture (Bravo) to sports (ESPN) to drama (AMC) weigh in on attracting audiences in an increasingly cluttered market. It’s no longer just other networks posing competition, but Netflix, Facebook and online gaming are grabbing more consumers' time. Does the decline of print pose a hurdle? What opportunities do digital and social media offer? Can networks make better use of their on-air promo time?

Consumer hunger for on-demand content is growing. Tv execs are still feeling their way around the space. TV Everywhere offers ample opportunities, but networks have been slow to expand programming offerings, monetize the additional views being created and embrace Nielsen’s “extended screen” measurement system. Video on demand has never reached its promise, but an industry initiative (AAMP) could move the ball downfield. Do Netflix and other streaming options help bring in new viewers or do they just cannibalize linear broadcasts? And, no one has cracked the code on ad models for online streaming. There’s big money to be made. When?

Television programming continues to take a big turn in 2012. "American Idol" gets weaker, and competitors -- other singing shows and sitcoms -- gain ground. All the while overall TV viewing continues to climb. Talk shows move into high gear this Fall with a bunch of new syndicated afternoon chat shows. Cable networks continue to seek higher ground with new scripted shows and deeper reality show niches. What will work? What will fail? And who will hang around...but cry "Uncle"?

There’s a growing consensus among advertisers and their agencies that convergence between TV and online video is nearing an inflection point. That raises a load of questions about what advertisers are thinking and planning when it comes to digital video. There are complex decisions to be made about ad spending plans, TV-to-digital budget migration and media mix selection -- and multiple criteria to consider. Advertiser Perceptions will share its research-based insights to shed more light on how video advertising convergence is impacting television and digital media.