Tuesday, 04/27
8:00 AM
8:00 AM ET
Registration Opens & Continental Breakfast - Sponsored by:
9:00 AM
9:00 AM ET
Welcome & Opening Remarks
9:15 AM
9:15 AM ET
The Upfront: New Decade, New Dynamics
Both buyers and sellers are looking towards a less-contentious market this summer after stand-offs a year ago that dragged out deal-making. A better economy should speed things up. But unclear is whether high scatter prices will prompt advertisers to spend more, and the impact a refashioned auto industry will have. Two other factors to watch: will more deals include online video, and how willing the sides will be to use new currencies.
- PanelistS
- Joe Abruzzese, President, Ad Sales, Discovery Communications
- Dani Benowitz, President, MAGNA
- Dave Cassaro, Principal, Dave Cassaro Consulting
- Jon Nesvig, President of Sales, Fox Broadcasting Company
- Donna Speciale, President, Turner Entertainment & Young Adult Ad Sales
- Linda Yaccarino, EVP & COO, Turner Entertainment Ad Sales/Marketing and Acquisitions
10:15 AM
10:15 AM ET
Industry’s Hottest Potato: Local TV Ratings Switch
Did Nielsen overstep its bounds and give troubled local station groups a bailout? By dropping “live-only” program ratings, buyers argue Nielsen will have them paying for skipped commercials. Stations, in turn, appreciate the increased inventory. This promises to be a spirited debate with at least one panelist threatening to sue Nielsen, while a prominent buyer has taken a contrary view in favor of the switch.
- PanelistS
- Janice Finkel-Greene, EVP Buying Analytics, Magna Global
- Steve Lanzano, President & CEO, TVB
- John Muszynski, Chairman, Publicis Media Exchange (PMX)
- Lyle Schwartz, Managing Partner, Director of Implementation Research & Marketplace Analysis, GroupM
- Dave Thomas, President, Global Media Client Services, Nielsen
11:00 AM
11:00 AM ET
Coffee Break
11:15 AM
11:15 AM ET
Martha’s Gone Cable, Oprah Next: Where is Syndication Headed?
Two long-time syndication stars are leaving; cable networks are gobbling up rights to the few off-network hits; and stations are resisting cash payments for shows. The syndication model is dramatically changing. What are the opportunities for both advertisers (local and national) and stations? Programmers, meanwhile, believe they can reinvent the marketplace.
- PanelistS
- Ira Bernstein, Co-President, Debmar-Mercury
- Gary Carr, SVP, Executive Director, National Broadcast, TargetCast tcm
- Ritch Colbert, Founder, Principal, Program Partners
- Emerson Coleman, VP, Programming, Hearst Television
- Howard Levy, EVP, Advertising Sales, Disney-ABC Domestic Television
12:00 PM
12:00 PM ET
Keynote Conversation: Hardball with Chris Matthews
The political commentator extraordinaire -- host of "Hardball" on MSNBC and the popular syndicated series "The Chris Matthews Show" -- builds a bridge between Pennsylvania and Madison avenues. He offers his thoughts on the 2010 electoral climate, where Obama goes next and the Tea Party movement -- then takes any and all audience questions and offers rapid-fire answers, of course.
Facilitator: David Goetzl Senior Editor, MediaPost
Facilitator: David Goetzl Senior Editor, MediaPost
- Keynote
- Chris Matthews, Host, MSNBC
12:45 PM
12:45 PM ET
Lunch
1:00 PM
1:00 PM ET
Sponsored Luncheon Presentation - presented by:
1:45 PM
1:45 PM ET
Advanced Metrics: Move Now or Fall Behind
There’s set-top-box data, minute-by-minute ratings, single-source insight and more advanced metrics available. So, why has the industry been so slow to adopt them as currency? More granular data to prove how effective video is would seem a no-brainer. Agencies could convince clients their strategies are working, while sellers might be able to better substantiate value. Starcom SVP Jackie Kulesza and VP Chris Allen will moderate a multifaceted discussion on steps the industry can take to unite and embrace the inevitably more granular metrics of tomorrow’s marketplace.
- ModeratorS
- Chris Allen, Vice President/Video Innovations Director, Starcom USA
- Jackie Kulesza, SVP/Broadcast Activation Director, Starcom
- PanelistS
- Carolyn Everson, COO and EVP Ad Sales, MTV Networks
- Michael Finn, VP Media Sales, Dish Network
- Patrick McGovern, SVP Sales & Strategic Planning and Digital Media, ABC Television
- David Poltrack, Chief Research Officer, CBS Television Network
2:30 PM
2:30 PM ET
The Televisual Approach To Television
As ad agencies evolve their media planning to include more cross-media platforming, advertisers are demanding their agencies -- as well as media vendors -- break down their silo’ed approach. Clients are pushing agencies to embrace the attributes of video, data, audio, interactivity and measurement across different platforms to engage the consumer. This panel will focus on the televisual aspect of media -- which is TV across all media platforms (traditional TV, broadband, mobile and out-of- home digital video) -- and the ad opportunities and benefits available. MPG executive Mitch Oscar will moderate.
- Moderator
- Mitch Oscar, Programmatic TV Strategist, US International Media
- PanelistS
- Frank Foster, Vice President, IPTV Solutions, AT&T
- Bruce Friend, President, Ipsos OTX MediaCT
- Connie Garrido, Partner, EnPlay
- Jason Glickman, CEO, Tremor Media, Inc
- Bill Livek, CEO, Rentrak
- Dave Morgan, Founder and CEO, Simulmedia, Inc. @davemorgannyc
- Jeff Sherwin, CEO, This Technology
- Craig Woerz, Managing Partner, Media Storm
3:15 PM
3:15 PM ET
Coffee Break
3:30 PM
3:30 PM ET
Linear TV and Digital Extensions
Programmers are increasingly offering content for consumption anywhere, anytime. Consumers are tuning in, but the ad market is still in its infancy. What ad models are in development? How is digital sold vis-à-vis traditional TV -- and what metrics can be applied? Also, while there are some mobile and broadband upfront deals, will a market ever reach critical mass?
- Moderator
- Gavin O’Malley, Editor, MediaPost @mp_gavin
- PanelistS
- Sheila Buckley, SVP, Digital Ad Sales, Weather Channel Interactive
- Bob Gehringer, VP-Advertising and Brand Partnerships, MobiTV
- Ken Ripley, EVP of Ad Sales, Current TV
- Lisa Valentino, Chief Revenue Officer, Conde Nast Entertainment @CNE
4:15 PM
4:15 PM ET
3D: Is the Future Too Early?
HD is just reaching critical mass, so consumers may not be ready to upgrade their technology to the next dimension. Does a family want to spend an evening wearing funky glasses? Is there enough programming in the new format? Discovery, ESPN and DirecTV think so – with all set to launch full 3D channels.
- Moderator
- David Goetzl, Senior Editor, MediaPost
- PanelistS
- Bryan Burns, VP, Strategic Business Planning and Development, ESPN
- Jay Rosenstock, SVP, Business Development, Discovery Communications
4:45 PM
4:45 PM ET
The Next Stage In Sustainable Advertising
Former Vice President and Chairman of Current TV discusses the growing importance of sustainable advertising and how marketers are innovating in new ways to keep up with the increasingly empowered consumer.
- Keynote
- Al Gore, Chairman, Current Media
5:15 PM
5:15 PM ET
Conference Concludes
5:30 PM
5:30 PM ET
Cocktail Party
After the Conference concludes, join our speakers and fellow attendees for cocktails in the Marriott Marquis 9th Floor Atrium
