April 27, 2010
Marriott Marquis, New York City

Event Sponsors

Agenda

Tuesday, 04/27

8:00 AM
Registration Opens & Continental Breakfast - Sponsored by:
9:00 AM
Welcome & Opening Remarks
9:15 AM
The Upfront: New Decade, New Dynamics
Both buyers and sellers are looking towards a less-contentious market this summer after stand-offs a year ago that dragged out deal-making. A better economy should speed things up. But unclear is whether high scatter prices will prompt advertisers to spend more, and the impact a refashioned auto industry will have. Two other factors to watch: will more deals include online video, and how willing the sides will be to use new currencies.
PanelistS
Joe Abruzzese, President, Ad Sales, Discovery Communications 
Dani Benowitz, EVP, Managing Partner, Integrated Investment, Universal McCann 
Dave Cassaro, Principal, Dave Cassaro Consulting 
Jon Nesvig, President of Sales, Fox Broadcasting Company 
Donna Speciale, President, Turner Entertainment & Young Adult Ad Sales 
Linda Yaccarino, EVP & COO, Turner Entertainment Ad Sales/Marketing and Acquisitions 
10:15 AM
Industry’s Hottest Potato: Local TV Ratings Switch
Did Nielsen overstep its bounds and give troubled local station groups a bailout? By dropping “live-only” program ratings, buyers argue Nielsen will have them paying for skipped commercials. Stations, in turn, appreciate the increased inventory. This promises to be a spirited debate with at least one panelist threatening to sue Nielsen, while a prominent buyer has taken a contrary view in favor of the switch.
PanelistS
Janice Finkel-Greene, EVP Buying Analytics, Magna Global 
Steve Lanzano, President & CEO, TVB 
John Muszynski, Chief Investment Officer, Publicis Media Exchange (PMX) 
Lyle Schwartz, Managing Partner, Director of Implementation Research & Marketplace Analysis, GroupM 
Dave Thomas, President, Global Media Client Services, Nielsen 
11:00 AM
Coffee Break
11:15 AM
Martha’s Gone Cable, Oprah Next: Where is Syndication Headed?
Two long-time syndication stars are leaving; cable networks are gobbling up rights to the few off-network hits; and stations are resisting cash payments for shows. The syndication model is dramatically changing. What are the opportunities for both advertisers (local and national) and stations? Programmers, meanwhile, believe they can reinvent the marketplace.
PanelistS
Ira Bernstein, Co-President, Debmar-Mercury 
Gary Carr, SVP, Executive Director, National Broadcast, TargetCast tcm 
Ritch Colbert, Founder, Principal, Program Partners 
Emerson Coleman, VP, Programming, Hearst Television 
Howard Levy, EVP, Advertising Sales, Disney-ABC Domestic Television 
12:00 PM
Keynote Conversation: Hardball with Chris Matthews
The political commentator extraordinaire -- host of "Hardball" on MSNBC and the popular syndicated series "The Chris Matthews Show" -- builds a bridge between Pennsylvania and Madison avenues. He offers his thoughts on the 2010 electoral climate, where Obama goes next and the Tea Party movement -- then takes any and all audience questions and offers rapid-fire answers, of course.

Facilitator: David Goetzl Senior Editor, MediaPost

Keynote
Chris Matthews, Host, MSNBC 
12:45 PM
Lunch
1:00 PM
Sponsored Luncheon Presentation - presented by:
1:45 PM
Advanced Metrics: Move Now or Fall Behind
There’s set-top-box data, minute-by-minute ratings, single-source insight and more advanced metrics available. So, why has the industry been so slow to adopt them as currency? More granular data to prove how effective video is would seem a no-brainer. Agencies could convince clients their strategies are working, while sellers might be able to better substantiate value. Starcom SVP Jackie Kulesza and VP Chris Allen will moderate a multifaceted discussion on steps the industry can take to unite and embrace the inevitably more granular metrics of tomorrow’s marketplace.
ModeratorS
Chris Allen, Vice President/Video Innovations Director, Starcom USA 
Jackie Kulesza, SVP/Broadcast Activation Director, Starcom 
PanelistS
Carolyn Everson, COO and EVP Ad Sales, MTV Networks 
Michael Finn, VP Media Sales, Dish Network 
Patrick McGovern, SVP Sales & Strategic Planning and Digital Media, ABC Television 
David Poltrack, Chief Research Officer, CBS Television Network 
2:30 PM
The Televisual Approach To Television
As ad agencies evolve their media planning to include more cross-media platforming, advertisers are demanding their agencies -- as well as media vendors -- break down their silo’ed approach. Clients are pushing agencies to embrace the attributes of video, data, audio, interactivity and measurement across different platforms to engage the consumer. This panel will focus on the televisual aspect of media -- which is TV across all media platforms (traditional TV, broadband, mobile and out-of- home digital video) -- and the ad opportunities and benefits available. MPG executive Mitch Oscar will moderate.
Moderator
Mitch Oscar, Programmatic TV Strategist, US International Media 
PanelistS
Frank Foster, Vice President, IPTV Solutions, AT&T 
Bruce Friend, President, Ipsos OTX MediaCT 
Connie Garrido, Partner, EnPlay 
Jason Glickman, CEO, Tremor Media, Inc 
Bill Livek, CEO, Rentrak 
Dave Morgan, Founder and CEO, Simulmedia, Inc. 
Jeff Sherwin, CEO, This Technology 
Craig Woerz, Managing Partner, Media Storm 
3:15 PM
Coffee Break
3:30 PM
Linear TV and Digital Extensions
Programmers are increasingly offering content for consumption anywhere, anytime. Consumers are tuning in, but the ad market is still in its infancy. What ad models are in development? How is digital sold vis-à-vis traditional TV -- and what metrics can be applied? Also, while there are some mobile and broadband upfront deals, will a market ever reach critical mass?
Moderator
Gavin O’Malley, Editor, MediaPost 
PanelistS
Sheila Buckley, SVP, Digital Ad Sales, Weather Channel Interactive 
Bob Gehringer, VP-Advertising and Brand Partnerships, MobiTV 
Ken Ripley, EVP of Ad Sales, Current TV 
Lisa Valentino, Chief Revenue Officer, Conde Nast Entertainment 
4:15 PM
3D: Is the Future Too Early?
HD is just reaching critical mass, so consumers may not be ready to upgrade their technology to the next dimension. Does a family want to spend an evening wearing funky glasses? Is there enough programming in the new format? Discovery, ESPN and DirecTV think so – with all set to launch full 3D channels.
Moderator
David Goetzl, Senior Editor, MediaPost 
PanelistS
Bryan Burns, VP, Strategic Business Planning and Development, ESPN 
Jay Rosenstock, SVP, Business Development, Discovery Communications 
4:45 PM
The Next Stage In Sustainable Advertising
Former Vice President and Chairman of Current TV discusses the growing importance of sustainable advertising and how marketers are innovating in new ways to keep up with the increasingly empowered consumer.
Keynote
Al Gore, Chairman, Current Media 
5:15 PM
Conference Concludes
5:30 PM
Cocktail Party
After the Conference concludes, join our speakers and fellow attendees for cocktails in the Marriott Marquis 9th Floor Atrium

Venue

New York Marriott Marquis
1535 Broadway
New York, New York, 10035

Please follow this like to make your reservations at our group rate: https://aws.passkey.com/g/20067395

The New York Marriott Marquis Hotel brings Manhattan to your door. Located in the heart of Times Square and the Broadway theater district, this midtown Manhattan hotel is perfect for weekend getaways, family travel and business travel. The Marriott Marquis sparkles with updated hotel rooms, high-speed elevators and six hotel restaurants and lounges. With area attractions such as Fifth Avenue shopping, Radio City Music Hall, Rockefeller Center, NBC Studios and Central Park just minutes away, a stay at this New York City hotel ensures that entertainment is just around the corner. Additionally, the Marriott Marquis is conveniently located near New York City attractions like Carnegie Hall, Lincoln Center, the UN and Madison Square Garden.


Such a central location makes this NYC hotel perfect for meetings, conventions, social events and weddings in the city. With renowned Marriott service, creative catering and a variety of ballrooms, the Marriott Marquis Hotel is the best choice for Manhattan events.

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Speaker Consideration

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Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

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VIP Program

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.