May 2, 2018
New York City

Event Sponsors


Wednesday, 05/02

8:00 AM
8:00 AM ET
Registration & Check-In
8:15 AM
8:15 AM ET
Continental Breakfast
8:45 AM
8:45 AM ET
Opening Remarks
9:00 AM
9:00 AM ET
Upfront 2018-2019
After decades of predicting the upfront's deathknell, television's advanced advertising sales season is alive and well, and bigger than ever. Yes, the Big 4 broadcast networks, may be squeezed by an increasing number of cable and digital players, but there is more attention, frenzy and hype in the upfront marketplace than ever before. Will ad budgets follow, or have alternative options gotten to the point that advertisers and media buyers no longer feel pressured and may just sit things out. Or will 2018-19 be upfront business as usual?
Wayne Friedman, West Coast Editor, MediaPost 
Maureen Bosetti, Chief Partnerships Officer, Initiative 
Chris Geraci, President, National Video Investment, OMD USA 
Gibbs Haljun, Total Investment Lead, GroupM’s Mindshare 
Catherine Warburton, Chief Investment Officer, Dentsu X 
10:00 AM
10:00 AM ET
Sponsor Spotlight
10:10 AM
10:10 AM ET
Coffee Break
10:30 AM
10:30 AM ET
Upfront 2023-2024
With Madison Avenue pushing science, logic and better data targeting, will programmatic trading finally be the undoing of program haggling? Interpublic's Mediabrands predicts -- that with the exception of election years -- TV advertising is now in a permanent recession. Meanwhile, Publicis’ Rishad Tobaccowala predicts as much as 30% of all advertising will disappear by 2024, mainly because consumers will divert their attention to non-ad-supported options like subscription VOD, etc. What do these changes portend for network TV’s annual sales bazaar? Will the upfront remain the last vestige of old school face-to-face -- or martini-to-martini -- human negotiating.
Joe Mandese, Editor-in-Chief, MediaPost 
Tom Goodwin, Executive Vice President -- Head of Innovation, Zenith Media 
Mike Law, Head of US Media Investment, Dentsu Aegis Network 
Barry Lowenthal, Former CEO, Media Kitchen 
Ilana Nolte, President, North America, m/SIX 
Michael Piner, SVP, Video & Data Driven Investments, MullenLowe MediaHub 
11:15 AM
11:15 AM ET
Coffee & Networking
11:30 AM
11:30 AM ET
Conference Concludes


Princeton Club, New York City
15 West 43rd Street
James Madison ballroom
New York, New York, 10036

Welcome to the one place in New York that has it all. Whether you are looking for a quiet space to do business, exciting special events for socializing and networking, or just a haven for relaxation, you can find it here at The Princeton Club of New York. Leave hectic streets and work schedules behind and find comfort and calm at the Club where our friendly staff not only knows your name but also your favorite lunch. Located just off 5th Avenue, the Club offers you a “home away from home” whether you live in, work in, or travel to Manhattan.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at


For press inquiries, please contact Ken Fadner at


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.